NATURALLY GOOD EXPO 2018 – BY THE NUMBERS

Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!

In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!

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1. ONE CRITICAL PERSON

It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!

While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!

2. TWO MAJOR STALL SPACES

This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!

3. THREE HOUR PACK DOWN

With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!

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4. FOUR SIGMATIC, MY MAGIC MUD, UPTON’S NATURALS & MORE!

This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…

Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including Four Sigmatic, My Magic Mud, Manitoba Harvest and Upton’s Naturals!

Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!

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5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS

The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:

6. SIX MONTHS PREP TIME

The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!

7. SEVEN THOUSAND ATTENDEES

Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!

Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!

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8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED

An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:

9. NINE HOUR SET UP

While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!

10. TEN HUGE PALLETS DELIVERED

That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

BRAND NEWS – SUMMER 2018

STAY UP TO DATE WITH THE LOOP – THE LATEST NEWS ON THE BRANDS DISTRIBUTED BY UNIQUE.

Each quarter we share product news and updates you need to know about including packaging alterations, brand updates, and price changes so you’ll never be left out of the loop!

For any brand change queries that aren’t covered below please contact us.

These are your need-to-know brand changes for Summer 2018:

NATURAL EVOLUTION PACKAGING UPDATE

Natural Evolution now has higher quality packaging with a new eye-catching, tropical style, ensuring the range stands out on your shelf. There are no ingredient changes – customers can enjoy the same gut-friendly, gluten free benefits that the range has always offered.

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ECLIPSE ORGANICS ADD HEMP, DROPS PRICE AND REDUCES SIZE

Eclipse Organics has added hulled hemp seeds to three of its paleo bars – Manuka Nut, Choc Orange Fudge and Chocolate Brownie. The packaging has also had a refresh, with the bars dropping from 50g to 45g and sold in a box of 12 instead of 20. With this change, the W/S and RRP have been dropped, allowing for a more enticing margin for stores and cost for shoppers.

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SAME TOM ORGANIC – NEW LOOK

The TOM Organic feminine hygiene range is still the same on the inside, made with certified organic Australian cotton, but the sleek new look is expected to appeal to a wider customer base.

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EVER ECO STRAW PACKAGING NOW PLASTIC FREE

Due to popular demand, Ever Eco’s Stainless Steel Straws are now packaged in a 100% plastic-free box. This will further encourage sales from eco-conscious shoppers.

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EXTRAORDINARY FOODS KALE CHIPS – NOW NAMED PURE

Extraordinary Foods have changed its Kale Chips brand name to Pure, to align with their other snack range Pure Coconut Chips. The brand change not only reflects the simple, quality ingredients but also the fact that they support sustainable farming. Reassure customers the products are the same delicious, nutritious snack.

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Want to create an account? Contact us today and start shopping on our online shop!

Tom Organic wins Australian Organic Business of the Year 2017

WITHOUT A SINGLE CHEMICAL IN THE ENTIRE MANUFACTURING PROCESS, TOM ORGANIC IS RECOGNISED FOR CREATING POSITIVE IMPACTS ACROSS PERSONAL CARE.

As the first ever organic tampon in the world to be available in supermarkets, TOM Organic is leading the way for organic personal care.

Empowerment and integrity are behind every step of this female founded company which is on track to achieve incredible change for environmental sustainability and access to healthier personal products.

Founder Aimee Marks, is committed to supporting the modern woman across her entire life cycle. Her inspiration is to become a trusted brand for each life stage from periods, to pregnancy, to birth, to baby, continuing to expand the range and offer more choice when it comes to women’s health and the environment.

Winning the prestigious business award is a major accomplishment. Aimee states:

“Our philosophy has always been to create beautiful products that inspire positive impact. And while it isn’t about the accolades we win, we’re so thrilled to have been recognised as Business of the Year among a growing organic industry.”

Only the finest Certified Organic Cotton is used in TOM Organic products, and they’re grown free from synthetic pesticides and chemicals.

The entire range is PETA Certified Vegan and Cruelty Free, and every finished product is 100% biodegradable.

Need to top up your stock or add TOM Organic products to your range? Find out more about TOM Organic products here then add them to your online order here.

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DON’T MISS THEIR NEW LOOK: The TOM Organic feminine hygiene range is the same high quality product on the inside, made with Certified Organic Australian Cotton but the sleek new look is expected to appeal to a wider customer base.

 

Profile: Tom Organic – An Organic Lady Lifestyle

IT’S HARD TO BELIEVE, BUT AUSTRALIA’S LEADING ORGANIC FEMININE HYGIENE RANGE ALL BEGAN WITH A SINGLE HIGH SCHOOL ASSIGNMENT.

Founder of TOM Organic, Aimee Marks, was given a re-design assignment in her grade 12 graphic design class that left her questioning the sustainability and toxicity of the feminine hygiene products on offer at the time.

While many of Aimee’s friends went on to travel, Aimee stayed focus on her goal graduating from Royal Melbourne Institute of Technology (RMIT) with a Bachelor of Business, Majoring in Entrepreneurship. Aimee identified a strong demand in the market for organic feminine hygiene products and was committed to creating the purest products imaginable.

Aimee started TOM Organic when she
was only 23 years old.

After putting her university skills to practice, along with long hours of research and relationship building, she was thrilled to see her organic products go to market
in 2010.

Originally the products on offer consisted of Australian Certified Organic cotton tampons, pads and liners. The range has since branched into pregnancy products, with the addition of maternity pads and nursing pads. The brand has evolved beyond their products, with a focus on women’s lives for generations to come by exercising ethical and social responsibility. They support many organisations including Sacred Heart Mission Women’s House in St Kilda, The Nappy Collective, Australian Cervical Cancer Foundation and One Girl.

 

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More and more women are turning to products that offer the ultimate in purity and breathability. While many tampons in the market are made from non-biodegradable material, TOM Organic tampons are made from just a single ingredient, organic cotton, making them 100% biodegradable.

TOM Organic are just as concerned about developing products that are healthy for women on the inside, as they are concerned about developing a company that’s healthy for the earth that we live, work and play in. Aimee ensures that ethical and social responsibility is practiced with everything they do, which earnt TOM Organic the highly regarded B- Corporation Certification in 2012.