DEMAND FOR SUSTAINABLE PERIOD PRODUCTS IS ON THE RISE

In Australia there are two conversations converging to drive growth in an expanding feminine care purchasing trend. Not only are consumers more aware of the environmental impact of the products they are using, but conversations about women’s health and menstruation are increasingly becoming less taboo. 

As shoppers trend towards reusable and sustainable period products, educating already eco-conscious shoppers presents a large opportunity for health and beauty retailers.

A HIGH GROWTH MARKET

In a 2018 study from the Global Sustainability Institute in the UK, researchers found that all but 14% of survey participants were unaware of or had previously not considered the environmental impact of menstrual products. And that impact is not an insignificant one.

Most reusable period products are made of plastic which can take between 500-800 years to break down in landfill. Considering that the average person will use up to 12,000 period products in their lifetime, that is a lot of plastic making its way to landfill, or even worse, our oceans. 

According to research by Research and Markets, the feminine care market is expected to grow at a global Compound Annual Growth Rate (CAGR) of 5.8% from 2020 to 2025. The largest growth segment within the market is forecast to be reusable products, such as menstrual cups. 

EDUCATION IS KEY

Menstrual cups were actually developed in the 1930s at around the same time as tampons. However, It took them more than 80 years to really enter popular use. 

That popular use amounts to a global menstrual cup market that is predicted to hit AUD $1.29 billion by 2026. 

But menstrual cups aren’t the only sustainable option available for conscious consumers. There are now a range of biodegradable disposables that are a more sustainable choice. 

Retailers can play a big role in education on the availability and benefits of these products. From posters to shelf wobblers, eDMs and social media content, talking about the environmental and sustainability benefits of these products opens the door to more opportunities for sales in this market. 

At Unique Health Products we stock a range of sustainable options, both reusable and disposable, to help you meet the rising demand. 

The Hello Cup

THE HELLO CUP

Designed by two women (one of them a registered nurse) The Hello Cup is a menstrual cup made from medical-grade thermoplastic elastomer. It contains no BPA, latex, silicone, heavy metals, rubber, beach or other nasties. 

The Hello Cup comes in a range of certified food-grade colours – Black, Blue, Lilac and Blush. A single Hello Cup will last for at least five years and is the equivalent of more than 2000 single use tampons or pads.

Another reusable option from The Hello Cup is Reusable Liners which can be used as an alternative to single-use panty liners or as a backup for The Hello Cup. There is also a Hand and Hello Cup Cleanser available.

TOM Organic

TOM ORGANIC

The TOM Organic range of Tampons, Pads and Panty Liners is made using GOTS certified organic cotton. The tampons – available in Super, Regular and Mini – are 100% biodegradable and packed in recyclable packaging with no plastic outer wrapping. The applicator tampons – available in Super and Regular – also have a cardboard applicator, rather than the plastic used in many other disposable brands. 

TOM Organic Pads – available in Regular, Super, Overnight and Maternity – are also 100% biodegradable, hypoallergenic, breathable and free from chlorine and dioxin bleach. There is also a period cup in the range which is made from 100% medical-grade silicone following sustainable manufacturing principles.

Innovative and trending TOM Organic Period Briefs are made with soft, organic cotton, and are breathable and reusable for a practical sustainable solution. They look and feel like regular underwear but the 4-layer leak proof design can hold up to three tampons’ worth of fluid. 

Lunette

LUNETTE

Founded in 2005, Lunette is a menstrual cup pioneer. As a trusted brand they are committed to sustainability education and empowering choices for period care. Lunette Menstrual Cups are made from soft, medical-grade silicon, and are BPA and chemical free. They are a comfortable, safe and odourless.

The Lunette range is available in a variety of colours, including Clear, Blue, Orange, Yellow and Violet. They also produce a Menstrual Cup Cleaning and Disinfecting Wipes. 

Tsuno

TSUNO

Every one of the Tsuno eco-friendly period products comes in beautiful and recyclable artist-designed packaging.

The Natural Bamboo Pads – Regular, Super, Overnight – and Natural Bamboo Panty Liners have a natural bamboo and corn fibre top sheet with a biodegradable sleeve wrapper. 

The range of Organic Cotton Tampons – Mini, Regular and Super – are made from GOTS certified organic cotton and are free from chlorine and dioxin bleach. They use bamboo for its softness, absorbency, breathability and sustainability credentials. 

Natracare

NATRACARE

Natracare produces sustainable period products without the synthetic chemicals, chlorine and plastic that are used in so many disposables.

The Natracare Pads come in a range of sizes and styles – Ultra Pads (Regular with Wings, Super with Wings, Long with Wings and Super Plus), Ultra Extra Pads (Normal with Wings), Maxi Pads (Regular, Super and Night Time), Maternity Pads and Panty Liners (Mini, Curved, Ultra Thin and Long). They are all plastic, chlorine and perfume free and made using only sustainable materials.

The tampons are available with applicators (Regular and Super) or non-applicator (Regular, Super and Super Plus). They are made from certified organic cotton and are 100% compostable. The applicators are made from biodegradable cardboard and also compostable.

Natracare also has both a point of sale counter unit and floor display for displaying the range in store. 

MEET THE DEMAND FOR SUSTAINABLE PERIOD PRODUCTS

Each of these products are available for wholesale order in the Unique Health Products online store. If you don’t yet have an account with us, you can register your account here. Otherwise you can order online 24/7 or contact our friendly sales team on 1800 787 904.

5 EMERGING TRENDS IN NATURAL HEALTH!

There’s an overarching theme emerging from this year’s events and it comes as no surprise — it revolves around preventative health, in particular, supporting the immune system. Aside from this, consumers are demanding even more from natural health brands and continue to seek out products developed with both a conscious and a specific purpose. Here are the top 5 emerging trends in natural health today:

SUPPLEMENTS-TREND

1. SUPPLEMENTS

Nutrition Business Journal estimates that sales of cold, flu and immunity supplements alone will reach $5.2 billion this year, with growth of 51.2% over 2019. The new awareness of immunity offers supplements an opportunity to be seen as more of a year-round
regimen than a seasonal response. Star ingredients in hot demand include pre and probiotics thanks to the increasing awareness around gut health and immunity. According to Mintel, the number of internet searches for gut health grew 669% last year!

Emerging-trends-beauty

2. HIGH-PERFORMANCE BEAUTY

The global natural and organic personal care market is expected to grow even faster than food – at a compound annual growth rate of 11.1% by 2026. But consumers are now looking for natural beauty products that go one step further than just “simple” and
“clean”. Technologically advanced, high-performing functional products are becoming more popular. The key to success is stocking a range of brands that are natural, trustworthy, transparent, and offer a point of difference with their chosen functional ingredients ie. vitamin C for anti-ageing and calendula to calm and soothe.

5-Emerging-Trends_Trending

3. PLANET OVER PERSONAL GAIN

More and more consumers are moving from individual-centric to planet-centric decision making. They are increasingly aware of and
concerned about sustainability issues and want the brands they trust to take appropriate actions to help reduce their impact. This spans across ingredient sourcing, packaging materials and actively giving back to charities and organisations making a difference.
The rising demand for locally sourced and Australian made products has also come to the forefront of late as consumers look
to support businesses closer to home. 90% of Australians aged 14+ say they are more likely to buy products made in Australia!

5 Emerging Trends_Trending5

4. FUNCTIONAL BEVERAGES

A growing number of consumers are looking to adjust their drinking habits by seeking out better-for-you options. Conscious
of excessive sugar intake and searching for products that do more than just hydrate, the functional beverage trend is gaining rapid
momentum. 80% of consumers in a recent FMCG survey said they were planning to eat and drink more healthily because of the recent pandemic. In particular, consumers are looking for drinks that will help support their immune system with drinks high in vitamin C, omega 3s and other ingredients for immune health.

5 Emerging Trends_Trending6

5. INGREDIENTS FOR DIY CREATIONS

Stress, anxiety and a strong desire to boost wellbeing and get a ‘feel good’ hit at home, has consumers increasingly eager to create their own home and personal care products such as face masks and cleaning products. Combined with a 44% increase in screen time and the popularity of DIY on social media, this trend offers consumers a triple-whammy ‘feel good’ effect thanks to a feeling of belonging, enjoying a personalised experience, and active participation in more sustainable consumerism.

Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,800 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it! Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: Play Market Research, 2020. Roy Morgan, 2019.

BRAND TRANSPARENCY DEMAND IN AUSTRALIA

It’s Time To Reveal All!

Today’s consumers are more educated and empowered than ever. Whether you’re a company, brand, or personal brand, it’s time to drop the curtains on your business, take a stand for something and let the world know. Otherwise, you’re about to get lost in the crowd…

Niulife-empowering-communities
100% of Niulife profits go towards erasing poverty and empowering lives in some of the world’s poorest remote coastal communities.

The retail space is more cut-throat than ever, with brands desperate to find their ‘edge’ amongst the competition.

Many companies are used to getting away with ‘green-washing’, making misleading claims and hiding not-so-forgivable actions behind closed doors in order to make a sale.

Fortunately, those tactics are losing effectiveness. Consumers are far more switched-on and are desperately calling out for increased brand transparency in the marketplace.

77% of Australian consumers say it’s important. They are really interested in the journey and transparency and want to know ‘where has this product come from?

What is brand transparency?

Brand transparency incorporates taking an open and honest stance about what your brand is and does – for better or worse. Taking a proactive approach to sharing this information, instead of simply confessing when ‘caught out’. 

It’s no longer possible to leave a gap between what your brand says and what you actually do. 

While the transparency ‘trend’ certainly isn’t new, it’s now imperative for a brand to stay afloat in today’s connected world. Consumer’s are realising the power they harness and are increasingly choosing to purchase a product or shop at a certain store that aligns with their own personal ethics and values. 

If they don’t know what your values are or what your company stands for, you will rapidly become nothing more than an easily tradable commodity. 

Transparency creates the grounds for trust and relationship building with your customers. This strong, positive relationship is what builds brand loyalty and without loyalty, you become open to substitution. 

alaffia-brand-transparency
Alaffia empowers local community members with work opportunities and gives back via the Alaffia Foundation, which is funded by the sale of their products.

So many of our amazing brands here at Unique are actively practicing transparency.

RXBAR lists the key ingredients front and centre on the packaging and proudly claim no B.S.; while Protein Supplies Australia and Botanika Blends actively call out misleading claims within the industry and stand by their adherence to using the best quality, safest ingredients. There’s nothing to hide.

Beyond this, many are also taking a stand on something that matters more than profit.

Social enterprises, East Bali Cashews, Alaffia, Niulife and Tsuno are great examples of this, giving back to incredible causes with every purchase. 

By actively standing for something and using business as a means for good, these brands are resonating with their target consumers on a more emotional level.

It also provides an opportunity for potential customers to strengthen their alliance with the brand, and ultimately helps the brand to build a loyal customer base.

The ‘feel good’ future of retail is here and it’s time to embrace transparency and purpose. So, tell us, what do you stand for?

Are you a retailer? Give your customers those ‘feel good’ vibes by simply doing their usual shop. Order your items online 24/7 or contact our friendly sales representatives via 1800 787 904. Don’t have a wholesale account with us? No problem, you can register here