What are Aussies eating right now? (And how to stock your shelves!)

According to Neilsen Homescan research, in the four weeks ending 22 March 2020, the volume sales for long-life meals, bread mix, rice, flour and pasta have more than doubled! 

These numbers mean the average Australian pantry is stocked with enough of these items to last two to three months. But they’re continuing to buy! 

“Our recent analysis highlights some clear themes in consumer behaviour we can expect to see over the next few months,” says Managing Director of Nielsen Connect, Bernie Hughes.

“More time at home will give rise to more cooking and baking from scratch as consumers find creative ways to use up their pantry staples; but an increase in sales for convenient meal options also cater to smaller person households or those that are juggling the various demands of working from home and homeschooling.”

HOW TO PREP YOUR SHELVES FOR CHANGING CONSUMER DEMAND:

The Post-Carb Loading Diet Craze

The average Australian household has enough rice to see them through 65 days, pasta to last 63 days and enough noodles to last 55 days.

Due to the heavy carb storing, Mr Hughes predicts that, “Brands that focus on health and fitness in the future are likely to see strong demand from consumers who see a renewed sense of importance in staying healthy.”

Have these low carb and keto-friendly options on standby:

keto-low-carb-retail-foods
  • Herocup Keto Peanut Butter Cup
  • Lakanto Monkfruit and Erythritol Sweetener
  • PBCo Low Carb Crumbs & Lower Carb Rice
  • Slim Secrets Bare Bar
  • Botanika Blends Protein Powders
  • Macro Mike Brownie Mix
  • The Monday Food Co Keto Cake Mix
  • Vitawerx Keto Mayo

Creativity SpikeS

Australian households are likely to make more of an effort to cook from scratch and attempt to make meals outside of their usual repertoire.

Nielsen Digital Content Ratings data shows that on the last weekend of March, Australians spent 71% more time online with food and cooking content when compared to the last weekend of February.

“We anticipate that shoppers will begin to think more creatively about how they cook over the next few weeks,” explains Mr Hughes.

Let your customers get creative with these easy additions to new and exciting dishes:

consumer-creative-australia-retail
  • Mingle Seasonings
  • Essential Hemp Hemp Seeds
  • Nuilife Coconut Sugar
  • Nutritionist Choice Sushi Nori
  • Bragg Apple Cider Vinegar
  • Dandies Mini Vanilla Marshmallows
  • Natural Evolution Dough Mix
  • Organic Times Choc Drops

Convenience continues

Since many families are juggling the challenges of working from home and looking after children – shoppers have also stocked up on quick-and-easy meal solutions, including prepared meals, canned vegetables, canned soup, pasta and sauce.

Instant, effortless or really easy. These products tick the boxes for healthy convenience:

convenience-meals-sauces-healthy
  • Uptons Naturals Ready Meal Kits
  • Nutritionist Choice Instant Noodles
  • Difatti Gnocchi
  • Plantasy Foods Mac n Cheez
  • Upbeat Instant Meals
  • Plantasy Foods Gravy Mix
  • Turban Chopsticks
  • Spice Girlz
  • Nuilife Teriyaki Sauce

SPRING CLEANING IN AUTUMN

Toilet paper and hand sanitiser are still very hard to come by in-store and online. However, Australian shoppers are also stockpiling other household products including general cleaners, disinfectants and dishwashing detergent.

Disinfectant sales are up 102% on a year-over-year basis.

Try these popular, natural brands:

eco-cleaning-trend-australia
  • Planet Luxe
  • Koala Eco
  • Kin Kin
  • Bon Ami
  • Euco Clean

“Consumer habits tend to change over time, but the COVID-19 outbreak is forcing Australian consumers to reconfigure their lives, their habits and their spending patterns at a speed and scale we have never seen.

“With households now in lockdown and experiencing what it means to have restricted movement, limited access to physical stores and expanded reliance on digital connectivity, it is important to continue to monitor these trends as we adjust to a new normal,” concludes Mr Hughes.

Ready to stock your shelves with proven top sellers in this unpredictable time? Head to our online store. It’s open 24/7! Not yet registered with us? Register for your wholesale account here. Excerpts from this article have been reproduced from the original article published on Retail World Magazine.

ARE YOU READY FOR ‘MEAT FREE WEEK’ THIS SEPTEMBER?

Plant-based eating is the biggest worldwide food shift of this decade, particularly in Australia. With nearly 10 million Aussies cutting back on red meat, this trend shows no signs of slowing down. 

According to Google Trends, Australia tops the world for searching “vegan” online. In February 2004, “vegan” queries hovered at 15 (out of 100); but now sits at 92 and has steadily risen for 14 years. 

This year, why not encourage a plant-based lifestyle by promoting Meat Free Week? 

meat free week australia

Meat Free Week (23-29 September) challenges participants to try a plant-based menu for seven days and raise funds for a great cause.

Going meat free for one week creates a great opportunity for your customers to start thinking about how much meat they eat and the potential health impacts of eating too much. 

Studies conducted by the World Cancer Research Fund show bowel cancer risk increases by 12% per 100g of red meat consumed per day and that bowel cancer risk increases by 16% per 50g of processed meat consumed per day.

Whether your customers are meat eaters, vegetarian or vegan, the Meat Free Week challenge can help them discover how easy it is to make little changes that can create a big difference, including some delicious plant-based recipes! 

So why not highlight some of your plant-based meat alternatives front and centre this month?

One of the most versatile, meat-style vegan products comes from the widely recognised US brand, Upton’s Naturals.  

Upton’s Naturals was the first to market with a range of heat-and-eat, pre-seasoned Jackfruit. Jackfruit are the world’s largest tree-borne fruit, and when harvested young and unripe, they can be prepared savory, as a meat alternative. With a naturally meaty texture, this whole food meat alternative makes a simple swap for pulled pork, shredded poultry, and even fish.

They currently offer three lines in Australia – Jackfruit, Real Meal Kits and Ch’eesy Macs. Consumers love eating the Bar-B-Que Jackfruit on a bun with coleslaw, or using the spicy Chilli Lime for tacos.

Original, unseasoned Jackfruit provides a blank slate for the more experienced cook, while Thai Curry, Sweet and Smoky, and Sriracha are meant to inspire those who are new to this unique ingredient.

While the products are shelf-stable, they’re most successfully merchandised in the fridge with other refrigerated meat alternatives.

uptons naturals

The company’s Real Meal Kits feature wholefood ingredients and come in four Thai-inspired varieties: Massaman Curry, Pad See Ew, Thai Spaghetti, and Thai Curry Noodle. Each complete meal is ready in just a few minutes, and can be prepared on the stove top or in the microwave – simply mix the pouches, and heat.

Despite containing no preservatives, these meals are shelf-stable, and are generally sold alongside other Asian meal kits, or quick meal kits.

uptons ch'eesy mac

Another quick-cooking vegan line from Upton’s Naturals are the Ch’eesy Mac varieties – Ch’eesy Bacon Mac and original Ch’eesy Mac. The packages contain ready-to-eat large and ridged macaroni noodles alongside a pouch of prepared nutritional yeast-based cheese.

These 100% vegan products are low in sugar while being completely free from nuts, dairy, oil, trans fat, cholesterol, GMOs and artificial flavours. Typically found with other boxed mac and cheese in stores, these are ready to eat in as little as 60 seconds. 

Other great plant-based pantry staples for easy, meat-free meals include: 

Make sure you’re ready for the increase in demand from September 23rd! Top up your plant-based meat alternatives and more via our online store or give one of our friendly sales team members a call on 1800 787 904. Not yet registered? Create an account here.

For recipe inspiration to give your customers, visit Meat Free Week or try some of these delicious Upton’s Naturals recipes at an in-store tasting!