Turmeric – It’s Worth Its Weight in Gold


According to google statistics, turmeric’s spotlight is brightening exponentially. Searches increased 56 percent between November 2015 and January 2016.

More and more people are looking into turmeric and are interested in discovering the benefits it offers the body.

The turmeric market is mainly driven by pharmaceutical and food categories with cosmetics following in third. A report conducted by Grand View Research (2016) identified that this humble spice has a big future ahead. The market is expected to witness high growth from 2016 through to 2022.

You can see the growth already happening with the sudden increase in brands that offer products with the golden ingredient – turmeric!

The benefits and uses of turmeric go on and on, but there are certain key selling points that are particularly radiating through to consumers. What are they? Thanks to the naturally occurring chemical compound called ‘curcumin’ found in turmeric, the golden spice offers medicinal properties such as anti-inflammatory and antioxidant properties.

The global curcumin market is expected
to reach USD $94.3 million by 2022,
according to Grand View Research (2016).

Some studies report that the anti-inflammatory and antioxidant properties that curcumin holds helps:

– Reduce inflammation and joint pain
– Accelerate wound-healing
– Potentially reduce effects of heart illnesses
– Provide therapeutic effects against certain illnesses
– Provide therapeutic effects for problem skin
– Aid with stomach problems, allergies, diarrhoea, heartburn, flatulence, bloating, liver ailments and more.

You can read more about this here.

Besides the obverse increased transparency of the spice’s benefits, Australians escalating interest in health is driving turmeric’s growth.
People don’t just want the spice; they also want what it symbolises.

With this spice they see transparency, health and a prevention product.

The golden spice perfectly reflects Australian consumers’ desires to be more health conscious, which is part of the growth that the healthy food product category is experiencing.

Euromonitor has estimated that global sales of healthy food products will reach USD$1 trillion in 2017. On top of wanting healthier choices, consumers say they’ll pay more for them.

The Nielsen’s 2015 Global Health & Wellness Survey identified that 88% are willing to pay extra for healthy food products. This is true from Generation Z to
Baby Boomers.

Forbes has clearly outlined this shift in consumers’ eating habits in this article.

With demand clearly identified and growth forecast far into the future, now’s the time to get turmeric into your store. But what brands and products should you stock in your store?

Pure Food Essentials, Alchemy, Golden Grind and Takka Turmeric are four brands that are on-trend, high quality and in-demand. While each of these brands use the golden spice as their hero ingredient, they all have clear unique selling points that also differentiate each from one another.

Pure Food Essentials supplies certified organic turmeric sourced from the rich, fertile mountains of Northern India. Consumers love the high quality and
generous size.

What they also offer is an oral dietary supplement – Turmeric Plus. The product is formulated as a liquid extract of the spice to enhance absorption of curcumin and allow consumers to more effectively gain its health benefits.

Pure Food Essentials

Golden Turmeric Elixir from Alchemy provides a burst of flavour and goodness. The all-natural blend combines turmeric, ginger, black pepper, cinnamon and organic vanilla to create an aromatic, antioxidant filled mixture. It can be added to any milk or mylk to create a healthy drink hot or cold.


Trendy – this is the word that best describes Golden Grind. Not only do they fill their golden latte powders with on-trend ingredients, they have excellent marketing and eye-catching packaging which attracts a huge following.

They blend at least 60% of their natural, unmodified turmeric with 5% active curcumin into every packet. This brand is all about innovation, so they’ve gone beyond the classic and also offer a Chilli and Coconut Cacao turmeric golden latte powders.

Golden Grind is completely sugar free, vegan and is made with organic ingredients.

Golden Grind

Taka Turmeric have crafted synergistic blends of turmeric, coconut and spices to bring consumers a treasure chest of taste sensations over-flowing with healthy ingredients. They’ve created a golden latte, a golden tea and even a golden smoothie blend.

These instant drinks are free of artificial additives, sweeteners, dairy and caffeine and are made with all natural ingredients, including certified organic Turmeric.


Tukka Turmeric


We can help you get these and 1000’s of other on-trend products onto your shelves and selling fast. Speak to our sales team and they’ll happily help with any of your queries.

Guest Blog: Hot Health Trends


After losing 14 kilos from cutting out processed foods, she began to record her recipes online and The Fit Foodie blog that soon followed became a huge hit. Sally is now a Jamie Oliver Food Ambassador, Yoga Teacher, huge Social Influencer and owner of a popular range of vegan and fructose-free DIY Protein Balls, Fit MixesShe’s continuously researching and staying on top of trends to keep her blogs relevant and of high interest. Read what recent trends she’s recognised in the market.


Consumers tastes are constantly evolving, armed with new knowledge about the hottest trends that are about to hit the shelves. As a health food blogger, recipe developer, owner of Fit Mixes (DIY Protein Balls) and social influencer, it’s my job to stay on top of the next big thing.

On The Fit Foodie I focus on turning junk food into equally tasty, but healthy food that’s simple for people to recreate. Pizza, chocolate and chips are all on the menu, but not as you might think.

I work with some unusual ingredients to recreate original flavours and textures of less healthy dishes which I then share with my followers and readers.

It’s a great avenue to encourage them to try new products at home, but it also offers you, retailers, a direct connection to potential consumers’ latest demands.

That connection with the health community, along with trying to solve my own pain point led me to create Fit Mixes – my own brand of fructose and dairy free protein ball mixes. As product sales soar, I have spent countless hours researching the latest trends across the globe and forecasting which of those would sit well with health consumers.

Below is a list of 4 top food trends you’ll be seeing more and more of in the
coming year:



The health world is currently green with envy over matcha powder. Shots of the drink were the “it beverage” at New York Fashion Week, and now even dedicated coffee lovers are ditching their morning cup in favour of this earthy tea.

Get curious about this trending beverage, because you’re set to see a flurry of products that use it – from beauty masks, to pancake mixes and more.

With 137 times more antioxidants than traditional green tea, it brings some compelling health benefits that consumers are loving.

Matcha is a fine powdered green tea, used for centuries in the traditional Japanese Tea Ceremony. Matcha preparation involves covering green tea plants with shade cloths before they’re harvested, which triggers the growth of leaves with better flavour and texture. The leaves are then hand harvested, steamed to stop fermentation, dried and then aged in cold storage to deepen the flavour.
These dried leaves are then stone-ground into a fine powder.

While you may know the benefits of traditional green tea, matcha is its super-charged cousin. By ingesting the leaves (rather than merely allowing them to steep in hot water), your customers benefit from the nutrients of the entire leaf, making it exceptionally more potent.

Highly valued for its sharp bite followed by lingering sweetness, Zen Buddhist monks drink matcha to remain alert and calm during long hours of meditation.
Like green tea, matcha contains slow release caffeine – great for a morning boost.

In addition to providing fibre, vitamins and minerals, matcha is rich in antioxidants called polyphenols, which have been said to help protect against certain disease, as well as help regulate blood sugar and blood pressure.

Another polyphenol in matcha (called epigallocatechin gallate or EGCG) has been shown to help boost metabolism and increase fat burning.

Matcha is growing in popularity with chefs and home cooks alike. It can be used as an ingredient in both sweet and savoury dishes – making an appearance in everything from brownies to soup.



With popular publications like the I Quit Sugar cookbooks, eBooks, programs and online community, plus engaging media ‘That Sugar Film’, the war on fructose
is clear.

Consumers are told that even natural sugars (like those found in dried fruit) are difficult to process by the liver, causing insulin spikes and subsequent fat storage.

Fructose can only be metabolised by the liver, and can’t be used for energy by the body’s cells. It’s therefore not only useless for the body, but in high enough amounts, it’s a toxin. This is because the job of the liver is to get rid of fructose, mainly by transforming it into fat and sending that fat to our fat cells.

Excess fructose damages the liver and leads to insulin resistance in the liver, as well as fatty liver disease. In fact, fructose has the same effects on the liver as alcohol (ethanol), which is already well known as a liver toxin.

Products that are very low in fructose will continue to grow in popularity – using stevia, xylitol, monk fruit, and rice malt syrup in place of traditional non-nutritive sweetness or natural sugars.



Teff is fast gaining a reputation as the new superfood on the block for its ease of use and versatility. Another gluten-free grain that is set to rival quinoa, teff is simple to cook, and delicious to eat.

Although only recently popularised in Australia, teff is an ancient ingredient which has been a staple of traditional Ethiopian cooking for thousands of years, where it accounts for one quarter of the total cereal production.

Like quinoa, it is available in a range of colours from light to dark. White teff has a chestnut-like flavour, while darker varieties have a more earthy flavour. Historically, white teff has been the most popular, but least widely available variety. Perhaps due to its relative scarcity, white teff was once regarded as a status symbol.

Consumers are loving the numerous health benefits of teff. It helps energy production, promote a healthy immune function, is a good source of plant protein, helps maintain good bone health (with its calcium content) and helps to control blood sugar.

Teff can be purchased as a wholegrain or flour, which is used most commonly in Ethiopia to make a traditional sourdough flatbread called injera. It makes for a highly nutritious substitute to traditional gluten-containing flours.

It’s also extremely versatile for consumers and doesn’t require the hassle of pre-soaking. Similar in size to a poppy seeds, teff grain has a creamy-crunchy texture that can add a new dimension to healthy recipes.

Share the below Teff & Almond Breakfast Crumble recipe with your customers – they’ll love it!

Teff & Almond Breakfast Crumble
Serves 4

teff recipe

1 1/2 cups flaked almonds
1 cup almond meal
1/2 cup wholegrain teff
2 tsp ground cinnamon
1/4 cup rice malt syrup (vegan) or honey, plus extra to serve
2 tbsp melted coconut oil
4 cups mixed berries
1 cup sheeps milk or coconut yoghurt (dairy free).

1. Preheat oven to 160º (fan-forced).

2. In a bowl add the almond meal, teff and flaked almonds along with the cinnamon and mix
well. Add rice malt syrup or honey and coconut oil then stir to combine.

3. Add the crumble dough to a baking sheet and press down into a large biscuit.

4. bake for 15-20 minutes until golden brown then allow to cool.

5. Meanwhile, divide the berries into 4 bowls and spoon over yoghurt.

6. Using your hands, roughly break up the biscuit into large chunks and add to the bowls.

7. Drizzle over additional rice malt syrup and serve immediately.



Turmeric has seen an increase in popularity again with the growing interest in ‘Goltern Milk’ aka. Turmeric Lattes. Expect to see increased demand for both dry and fresh product, snacks and drinks containing turmeric and related supplements.

Turmeric has been used as traditional Ayurvedic medicine throughout history. It is considered a cleansing herb for the entire body, especially for our liver, where toxins are held. It is often used to support digestion, treat infection, headaches, inflammation and fever. With a slightly bitter taste, it blends very well with other spices and even sweet dishes.

The turmeric plant, which grows five to six feet tall, is found in the tropical regions throughout Southern Asia. Its finger-like stalks contain the spice’s healing agents, although the root is also used in traditional Indian recipes.

Curcumin is the active compound in turmeric responsible for its bright colour, and is behind a whole host of the health benefits that can be attributed to the spice. Unfortunately, curcumin is poorly absorbed into the bloodstream. When paired with black pepper however, the bioavailability of curcumin is increased over a thousand times.

There are many recorded health benefits of turmeric. It helps to naturally reduce inflammation, increase antioxidant capacity of the body, has an impact on depression and helps support healthy liver function.


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