Keto 101: What Retailers Need to Know

Rising global health awareness has continued to enhance the popularity of the ketogenic ‘keto’ diet as we soar through 2022 and with this comes an inevitable rise in demand for keto-friendly products.

Holding onto its #1 position as Google’s most searched diet since 2020, the global keto market is expected to grow at a compound annual growth rate (CAGR) of 5.5% to a value of AUD$20.1 billion by 2027. And according to Insight Market, the fastest growth is occurring in the Asia-Pacific region.

Put simply, the keto diet is a high-fat, low-carb eating plan that forces the body into a metabolic state known as ketosis, where it burns fat instead of carbohydrates for energy. 

Despite its recent surge in fame, the keto diet is not new. Having been historically used to help treat epilepsy in the 1920s and 30s, it is now recognised for its weight loss and health benefits. An attractive diet to a wide range of people, keto’s popularity can be derived from its easy accessibility and ability to continue eating popular, high-fat “naughty” foods whilst achieving health goals.

However, the diet requires a person to limit their intake of carbohydrates to only 20-50g per day to keep them in ketosis. This drastically shrinks their choice of foods. 

So a major challenge with doing the keto diet is having access to healthy, keto-friendly snacks and meals on-the-go. As a result, the popularity of the diet has skyrocketed demand for keto-friendly foods, paving the way for new, innovative and convenient on-the-go products. 

For this very reason, Unique Health Products’ keto-friendly range is wide, forever growing, and is sure to have your customers coming back for more.

Boostball keto snacks

Boostball

Boostball Burners – Keto Bites are an innovative and tasty snack for keto devotees. Each pack contains four Boostball Burners. With a maximum of 2.8g carbs per pack, they are low in sugar and made from 100% natural, organic and nutritious ingredients.

Keto Naturals keto-friendly snacks

Keto Naturals

An innovative offering of convenient snack choices that caters for both sweet and savoury tastes. Keto Naturalsrange of cauli bites, cookies and crackers are the perfect on-the-go snack for the ‘keto dieter’ and health enthusiasts. Full of flavour and made with a simple list of clean ingredients, they are not just keto friendly, but also gluten free and vegan.

Lakanto keto-friendly sweetener

Lakanto

Those with a sweet tooth don’t have to miss out with Lakantos innovative range of keto-friendly sugar replacements. A proprietary blend of high-purity monkfruit extract and erythritol, Monkfruit Sweetener is the ideal low-calorie product, with both a Golden and Classic variety to replace brown and white sugar in recipes for no-added-sugar baking. In addition to this, their monkfruit-sweetened Chocolate and Caramel Flavoured Toppings and Maple Flavoured Syrup are a delicious, sugar-free treat option.

Naked Keto snacks

Naked Keto

Looking for a wholesome sweet snack with no nasties? Look no further than Naked Paleo Keto Bars. Keto friendly and free from gluten, dairy and preservatives, these handy little treats are available in Choc Chip Cookie Dough, Peanut Butter Chocolate, Double Choc Brownie and Lemon Cheesecake. 

PBCo. low carb and keto friendly products

PBCo.

Fun food can still be keto friendly with PBCo’s convenient low carb crumbs, bread, pizza base, cookie, pancake and a range of other mixes. Low fat, protein packed and gluten free with no added sugar, this is the ultimate keto-friendly pantry staple range.

Keto bread in a mug

Get Ya Yum On

Convenient, well-priced and created with a clean ingredients list, the Keto Bread in a Mug and Keto Slice from Get Ya Yum On are versatile and delicious. The quick-and-easy keto mixes cook in just 90 seconds and are also plant based and gluten free.

The Broth Sisters keto-friendly products

The Broth Sisters

A keto-friendly snack or flavourful addition to any meal, The Broth Sisters’ Sipping Broth Bags and Stock Concentrates are jammed full of nourishment. Made with 100% natural ingredients, this keto-friendly range is also gluten free and vegan. There is a wide range of Vegetable Sipping Broth Bags on offer for a hearty snack, plus three stock concentrates varieties, Vegetable FODMAP Friendly, Asian Veggie with Turmeric and Superfood Mushroom with Lions Mane.

The Monday Food Co. keto products

The Monday Food Co.

For a quick and easy keto-friendly breakfast, The Monday Food Co.’s tasty Keto Gourmet Granola has only 4g of carbs per serve. Made from all-natural ingredients in beautiful Byron Bay, this convenient breaky is also gut friendly, nutrient rich, and is available in both 300g and 800g sizes.

Your customers can have their cake and eat it too with The Monday Food Co.’s Keto Cake Mix. Crafted with all-natural organic ingredients, and plenty of sweet flavours that tickle the taste buds and nourish the body.

Keto noodles

The Whole Foodies

Noodle lovers who enjoy a keto lifestyle can’t go past The Whole Foodies’ nutritious, mineral-rich Kelp Noodles. A healthy and wholesome pantry staple that is 100% Australian-owned, 100% delicious and 100% natural. Extremely versatile, raw and gluten free, they are the perfect addition to soups, salads and stir-fries.

Vitawerx keto chocolates and mayonaise

Vitawerx

Condiments complement a meal and Vitawerx’s Keto Mayos are no exception. These Australian-made, keto-friendly mayonnaises are also gluten, dairy and egg free and come in three delicious flavours: All Day Lay Classic, Smokin’ Aussie BBQ and Living on the Edge Turmeric, Ginger & Garlic.

But it doesn’t stop there! Vitawerx offers an innovative range of chocolate treats that are the ideal fusion of healthy and tasty. Fan favourites include Protein Milk and White Chocolate Bars and a selection of Protein Milk and White Chocolate Coated Snacks.

Cater to your keto customers

Discover the wide range of keto-friendly products on offer at Unique Health Products and stock your shelves up today. Order online 24 hours a day, 7 days a week or call our friendly sales team on 1800 787 904.

If you are new to Unique Health Products, register for an account here.

Premium Wholesale Chocolate – What Consumers Want

There is no denying the sales power of chocolate. It’s a market that’s valued at more than AUD $1.83 billion with a predicted CAGR (compound annual growth rate) of 7% by 2026. 

However, much like other snack trends, consumer tastes are changing. In the chocolate market, this is largely driven by a preference for premium chocolates as well as an overall general trend towards healthier alternatives.

At Unique Health Products, we have a range of wholesale chocolate brands that tick all the right boxes. From vegan, plant-based options to premium gifting brands, we distribute a large variety of wholesale chocolate options to help you cater to growing consumer interest.

Wholesale chocolate gifting

Chocolate gifting

The focus on premium chocolates is not only due to the health benefits of dark varieties. It’s also largely driven by an evolving tradition of gifting

The Alter Eco range of organic, fairtrade Chocolate Blocks and Truffles are made with non-GMO ingredients with no preservatives added. Sustainable packaging is also a big focus of Alter Eco as they are working towards 100% recyclable or compostable packaging across all of their products. The Chocolate Truffles in particular represent a great gifting product made from premium ingredients with standout packaging.

Bennetto is another premium gifting chocolate with packaging that looks as good as the chocolate tastes. The products are organic, fairtrade, gluten free, climate positive, vegan and delicious. The stunning packaging features Peruvian birds in a nod to the Bennetto sustainability and environmental goals.

Healthy chocolate snacks

Healthy chocolate snacking

According to Roy Morgan research, 90% of Australians are regular snackers, with 48.1% of people snacking on chocolate in an average week. At the same time, the uptake of healthy snacks is also on the rise. Brands that can marry the two to create healthy chocolate snacks are flying off shelves.

For the growing market of protein snackers, Vitawerx hits the spot. The innovative Protein Chocolate is available in a range of Bars and Choc-coated offerings. Keto-friendly and with no gluten or added sugar, the range is high in protein for a clean-eating snack. 

For some interesting flavour combinations with dark and white chocolate options, the Little Zebra Chocolates range is a winner. The Australian-made products are hand crafted in a dedicated dairy and nut-free facility. They are keto-friendly and free from sugar, palm oil and gluten. 

Choc-coated wholesale chocolate

Choc-coated 

Combining the flavour of quality chocolate with other ingredients, such as fruit, nuts and even licorice, these products hit the spot for the better-for-you chocolate consumer.

Dr Superfoods isn’t just a chocolate brand, but they do chocolate well! The Chocolate Coated range includes Almonds, Blueberries, Goji Berries, Raspberries and more coated in premium quality Belgian chocolate. 

Naked Chocolate Co is the go-to for gluten-free, chocolate-coated freeze-dried fruits. Using premium quality white and dark Belgian chocolate and 100% real fruit pieces, the products contain no artificial ingredients, preservatives or flavours. The dark chocolate options are also vegan friendly. 

Another brand with a delicious range of chocolate-covered treats, including Licorice, Ginger, Coffee Beans, Macadamia Nuts and Strawberries, is Organic Times. Using organic and fairtrade chocolate, the range is free from palm oil and GMOs.

Vegan chocolate wholesale

Vegan chocolate

With the rise of plant-based diets, it’s only natural that vegans and plant-based devotees will look for vegan alternatives to their favourite treats.

All Vego chocolates are fairtrade certified and manufactured under fair conditions, without compromise. The growing vegan range uses ingredients like Italian hazelnuts and cocoa cream to create a moreish taste. 

The Kresho Bar from Desert Island Confectionary is chewy nougat and roasted almonds wrapped in pure, vegan, fairly traded couverture chocolate. The brand is committed to mitigating their impact on the natural environment and ensuring that all operations are vegan, not just their chocolate.

Shine the light on your chocolate offering

With World Chocolate Day around the corner on 7 July, now is the time to review your chocolate offering and ensure your shelves meet your customers’ needs. You can purchase our ranges of wholesale chocolate online with us 24/7, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

21 Products for Crafting a Crowd-Pleasing, Healthy Snack Platter

Snack and grazing platters always command a presence at events. Their rise in popularity over the years is likely a combination of:

  • the Snackification of meal times 
  • the increasing diversity of everyone’s dietary needs 
  • a human desire for more connection (which you can get over a communal plate) 
  • a lack of time to prepare a traditional multi-course meal for guests
  • and because… let’s face it, they look good on social media

Inspire your customers in-store and online with a spotlight (and even an in-store sampling or workshop!) on how to make a healthy, crowd-pleasing snack platter this entertaining season and beyond.

We’ve rounded up some of our favourite better-for-you, on-trend additions below to get your creativity flowing!

Wholesale crackers for healthy snack platters

Healthy Crackers

KETO NATURALS Crispy Cauli – Sea Salted Bites

Not a cracker at all, but a cracker savoury addition! These vegan Keto Naturals Crispy Cauli Bites add an extra serving of vegetables to the spread without any artificial ingredients. They’re gluten free, low in carbs, keto friendly and contain one full, fresh cauliflower head per pack. Available in three tempting flavours for a surprising burst of crunch. 

KETO NATURALS Almond Flour Crackers – Rosemary & Garlic

Keto Naturals’ gluten-free, low-carb ‘lavosh-style’ Almond Flour Crackers are keto friendly and packed with flavour. Their small size makes them great for share platters amongst cheese and dips, yet their moreish taste is enough to want to keep them all to yourself. Available in three flavours. 

KETO NATURALS Cracker Thins – Salt & Vinegar

These gluten-free, all-natural Keto Naturals Cracker Thins are made from black soybeans making them ridiculously low in carbs, keto friendly and a source of protein. Available in three flavours (one of which is vegan friendly), these air-popped, extra crispy crackers suit a variety of dietary needs.

Wholesale chocolate for healthy snack platters

Quality Chocolates

VEGO Dark Chocolate Bar – Nuts & Berries

For a chocolate inclusion that’s a little fruity, the VEGO Nuts & Berries Dark Chocolate Bar is a great vegan option. Packed with crunchy almonds and hazelnuts as well as blueberry, raspberry and cranberry pieces, this bar combines sweet and savoury in the best way and is certified organic, gluten free and Fairtrade.

ALTER ECO Chocolate (Organic) – Dark Sea Salt Truffles

These organic Alter Eco Dark Sea Salt Truffles combine the subtle crunch of a dark chocolate shell studded with fleur de sel de Guérande with a rich, melt away truffle centre. Each truffle is gluten free, Fairtrade and wrapped in a plant-based, compostable wrapper that adds a pop of colour to the board.  

BENNETTO Organic Dark Chocolate – Intense Dark

Bennetto’s Organic Intense Dark Chocolate block is vibrant and pure with the natural and subtle fruity notes characteristic of the Peruvian cocoa bean. This gift-worthy chocolate is vegan, gluten free and made without soy. Perfectly paired with savoury offerings on a typical snack platter, this elegantly-patterned block can be broken into shards for a high-quality chocolate inclusion.

Wholesale chocolate coated for healthy snack platters

Choc-Coated Crunch

NAKED CHOCOLATE CO. Freeze Dried Raspberries – Dark Chocolate

Australian-owned and made, Naked Chocolate Co. Dark Chocolate Freeze Dried Raspberries combine decadent Belgian chocolate and premium dried raspberries for a tangy crunch. Crafted with 100% natural ingredients, they are gluten-free and vegan-friendly crowd pleasers. 

DR SUPERFOODS Wild Blueberries – Dark Chocolate

Dr Superfoods Dark Chocolate Wild Blueberries are vegan friendly and gluten free. These antioxidant-packed morsels are one of their top sellers. Coated in a smooth, premium Belgian chocolate shell, they look great scattered amongst fresh, colourful produce on a platter. 

DR SUPERFOODS Roasted Almonds – Amber Chocolate

Dr Superfoods have also coated premium, Australian-grown, roasted almonds in a smooth shell of Amber Belgian Chocolate. Amber chocolate is created by putting white chocolate through a gentle and slow conching process that results in a caramel-like flavour reminiscent of Dulche de Leche. This caramel, crunchy roasted almond combination offers a moreish, all-natural, gluten-free alternative to milk or dark chocolate-coated treats. 

Wholesale healthy chips for healthy snack platters

Better Chips

NUDUS BITES Zucchini Chips – Cracking Sea Salt

A different take on adding vegetables to the plate; Nudus Bites Zucchini Chips are air-dried and made by gently tossing fresh Australian-grown zucchini slices with handcrafted dressings. The result? An intensely flavoursome and nutrient-dense crunchy snack. 

BANANA JOE Banana Chips – Sea Salt

A brilliant snack platter needs a mix of sweet and savoury. These Sea Salt Banana Chips from Banana Joe add a dose of probiotics and prebiotics for gut health delivered via a savoury snack that tastes just like a regular potato chip! Proudly sustainably grown and made from Hom Thong bananas, these thin and crispy chip alternatives are a surprisingly better-for-you addition. Plus, they’re naturally gluten free, vegan friendly and available in two other flavours – Thai Sweet Chili and Hickory BBQ.

EXTRAORDINARY FOODS Pure Kale Chips – Cashew ‘Cheese’

Made with natural, Australian-grown ingredients, Extraordinary Foods Pure Kale Chips with Cashew ‘Cheese’ are dehydrated at 46 degrees Celsius for 14 hours to help retain the maximum amount of nutrients and vitamins. They’re made with organic kale and contain added probiotics for a nutrient-rich mix into a healthy platter. They are available in three flavour-packed varieties. 

Wholesale nuts for healthy snack platters

Sweet and Salty Nuts

2DIE4 LIVE FOODS Organic Activated Almonds – Cinnamon Maple

2DIE4 Live Foods have crafted incredibly moreish Cinnamon Maple Organic Activated Almonds. Their ever-popular activated almonds are coated in organic cinnamon and maple syrup offering a delicate sweetness that works in perfect harmony with many common gourmet platter additions. Available in two sizes – 100g and 250g.

THE WHOLE FOODIES Native Cashews – Sea Salt

Made with two simple ingredients, cashews and sea salt, The Whole Foodies Sea Salt Native Cashews are dry roasted in their skins for an extra crunchy take on a classic snack platter inclusion. They are wild harvested, gluten free, vegan and higher in fibre than regular cashews and are available in two other flavours – Turmeric & Black Pepper and Kimchi. 

EAST BALI CASHEWS Wild Harvested Cashew Nuts Sea Salt

Wild harvested, single origin and ethically sourced Sea Salt Cashew Nuts from East Bali Cashews are made with three simple ingredients, cashews, coconut oil and sea salt. The 35g foil snack packs keep the cashews fresh and crunchy and offer multiple merchandising options in store. They have a great low RRP and each pack supports a social enterprise that gives back to the local community in Bali. 

Wholesale protein products for healthy snack platters

High-Protein Hit

VITAWERX Protein White Chocolate Bar

A Vitawerx Protein White Chocolate Bar is a low-sugar, keto-friendly, low-carb, gluten-free version of regular, creamy white chocolate. Catering to a wide range of diets and gentle on the stomach with an added digestive enzyme, it’s a better-for-you alternative that looks and tastes like the real thing! Consumers can break the bar into pieces or serve as a white chocolate dip for fresh fruit on the platter.

CLIF Builders Bar – Chocolate Peanut Butter

A Chocolate Peanut Butter CLIF Builders Bar is a multi-layered, protein-packed snack bar. It offers the taste and texture of other, popular chocolate bars but is created with natural and organic ingredients to fuel and recover from workouts and busy schedules. Loaded with 20g of plant protein, it’s a great addition to balance out the snack platter with some satisfying but sweet protein options. Simply chop into bite-sized pieces for a ‘chocolate bar’ with hidden benefits. Available in three flavours. 

MACRO MIKE The Game Changer Protein Bar – Cheezecake Choc Chip Peanut Flavour

You might wonder how The Game Changer Protein Bar by Macro Mike fits on a snack platter. The taste resembles a peanutty, caramel-style ‘cheezecake’ fudge sprinkled with choc chips. So when chopped into bite-sized pieces, it’s essentially a healthier, protein-packed version of a Jersey Caramel! Plus, they’re all natural, gluten free and vegan friendly.

A Savoury Extra: NOBLE JERKY Vegan Jerky – Teriyaki

Complimentary to the flavours of both vegan and regular kinds of cheese, Noble Jerky’s Teriyaki Vegan Jerky is flavourful, chewy and made entirely from all-natural ingredients. Created using premium, non-GMO tempeh and marinated with spices, these snackable strips are high in protein with a meaty texture and flavour. Available in five flavours.

Wholesale better for you sweet products for healthy snack platters

Something Sweet

DANDIES Vegan Vanilla Marshmallows

Dandies Marshmallows are vegan, vanilla flavoured alternatives to regular marshmallows. Customers can add an element of fun to a sweets-focused platter with these fluffy pillows. Place some bamboo skewers or toothpicks beside them on the shelf to hint at the idea of mini fruit kebabs too. They are made with no artificial flavours or colours and are free from corn syrup, gelatine and gluten. Dandies also offer Mini Marshmallows for a more subtle addition to the board. 

EAST BALI CASHEWS Salted Caramel Popcorn with Cashews

Popcorn is a fun extra to add to either a sweets board or a mixed platter. The Salted Caramel Popcorn with Cashews from East Bali Cashews is a sweet and salty match made in snack heaven. Crispy caramel popcorn mixed with pieces of crunchy cashews make for a delectable snack worthy of going back for more. Made with sustainably-sourced, natural ingredients, it’s a better-for-you take on an indulgent treat. 

J.LUEHDERS Soft Vegan Candy – Red Berries

Another better-for-you, vegan-friendly option is a packet of the J.Luehders Red Berries Soft Candy. They’re made with 20% real fruit juice from pomegranate, apple, elderberries and blackberries, are completely free from gelatine, and contain no artificial colours or flavours. These delicious soft gummy candies from Germany are available in three tasty varieties – Exotic Fruits, Red Berries and Fruity Flowers that are loved by kids and adults alike.

STOCK YOUR SHELVES WITH A SMORGASBORD OF HEALTHY SNACKS

At Unique Health Products, we’re proud to stock each of these brands along with hundreds more. For more than 25 years we have played a role in propelling the natural health industry forwards to help you deliver the latest and greatest products to your customers. Place your order for these delicious healthy snack platter additions online 24/7 or give our friendly sales team a call on 1800 787 904. If you don’t yet have a wholesale account, register with us today!

Healthy Indulgence: Helping Consumers have their Cake and Eat it too

Whether they’re opting to follow a keto diet, transitioning to more plant-based meals or swapping main meals for regular snacks, Australian eating habits are changing. Despite the desire to eat healthier, they’re not willing to deny themselves a little indulgence.

IbisWorld research has found that the health and wellbeing concerns of Australians have increased over the last five years. As a nation, we are more aware of our health and the choices we make. The attitudes and preferences of consumers are changing, and this presents a great opportunity for the natural health industry.

This change is happening in the context of natural health trending mainstream. Grocery aisles are integrating, innovation in the natural health industry is thriving and consumers have an expectation of seeing more eco-friendly and healthier options as they do their shopping. 

But that doesn’t mean consumers can’t also indulge in a healthy treat that aligns with their health goals. Cater to these customers who want to have their cake and eat it too with a selection of better-for-you healthy indulgences. 

Baking mixes

Combining convenience with healthy indulgence, packaged baking mixes are a simple way for consumers to have a healthier treat.

Brands such as Low Carb Life, Get Ya Yum On, The Monday Food Co and PBCo. each caters to different macro and dietary choices or requirements such as keto friendly, gluten free or low carb. 

Chocolate treats

The chocolate market is a thriving one. As the interest in healthier living rises, so too do the healthier chocolate alternatives available to consumers. 

What does healthier chocolate look like? For starters, there are protein-packed VitaWerx chocolates, vegan HeroCup nut butter cups, organic, fairtrade Bennetto chocolate blocks or the keto-friendly Little Zebra Chocolates. Consumers are spoiled for choice. 

Savoury snacks

There is no denying that the opportunity for snack sales is booming but not everyone has a sweet tooth. For those people, an indulgence may be more of the savoury kind. 

2die4 Live Foods has a huge range of savoury nuts and other snack options. For more of a chip-style treat, brands such as Banana Joe, Keto Naturals and Nudus Bites each have an innovative and top-selling offering.

Healthier desserts

In the same vein as the convenient baking mixes, healthier mix-and-eat desserts are popular options. 

Botanika Blends and Macro Mike are leaders in providing healthier desserts such as ‘nice cream’, custard and creamy puddings. The plant-based, all-natural options are also higher in protein offering healthy benefits all around. 

Stock your shelves with healthy indulgences

At Unique Health Products, we’re proud to stock each of these brands along with hundreds more. For more than 25 years we have played a role in propelling the natural health industry forwards to help you deliver the latest and greatest products to your customers. Place your order for these delicious healthy indulgences online 24/7 or give our friendly sales team a call on 1800 787 904. If you don’t yet have a wholesale account, register with us today!

6 HEALTH AND WELLNESS TRENDS AND WHAT THEY MEAN FOR YOUR BUSINESS

The beauty of the digital age is that we have so much data at our fingertips to guide decision-making in business. You don’t need to guess the wellness trends… because you can see the trends unfolding in the data right before your eyes.

Using data from Google Trends and keyword research tool, Ubersuggest, we’ve done some digging to analyse six health and wellness trends that have significantly impacted the industry over the last five years, and how you can make the most of those trends in your business.

KETOGENIC DIET

The keto diet has steadily grown in popularity over the last five years. In recent Roy Morgan research, 24% of people surveyed indicated that eating a low-fat diet is important to them. This was down from 39% in 2000. The researchers suggested that this change in the way people look at food could be due to the rising popularity of the high-fat keto diet. 

Each month, more than 90,000 people in Australia search ‘ketogenic diet’, 74,000 search for ‘keto diet’ and 1,000 search for ‘keto diet vegan’ or ‘keto diet vegetarian’. Interestingly, in the last 12 months, there has also been a 50% increase in search volume for ‘keto friendly snacks’. 

The opportunity: Educate your customers on the benefits of keto, tied to your keto offering. If you want to increase your keto range, brands like Keto Naturals, The Monday Food Co, PBCo. and Vitawerx have a strong keto market presence. 

Image Source: Google Trends

ENVIRONMENTALLY FRIENDLY

Research consistently shows that today’s consumers are concerned about the environment. This is supported by the Google Trends data, which shows movement in an upwards direction for searches related to the environmentally friendly topic. 

So, what exactly are they searching for? The list is long, but there is strong growth in search volume where it matters most to you:

  • 450% increase in ‘earth friendly cleaning’ and 60% increase in ‘eco cleaning products’
  • 200% increase in ‘eco friendly products’
  • 160% increase in ‘eco friendly gifts’ and 90% increase in ‘eco gifts’

The opportunity: In a climate where 2 in 5 consumers want brands to offer more sustainable/durable products, it’s time to not only increase your offering but also share your own sustainability initiatives with your customers, such as what you are doing to minimise your plastic waste and packaging.

In the eco-friendly gifts market, Summer Salt Body and Sow ‘n Sow are well established brands. Similarly, for eco-cleaning products with brands such as Earthwise, Bon Ami, Koala Eco and Planet Luxe

Image source: Google Trends

SINGLE-USE PLASTIC

The facts on single-use plastic and plastic waste are frightening. It’s no wonder that this is a trending topic of concern. 

With government moves in some states to ban certain single-use plastics and commitment at a federal level to phase out products such as single-use plastic straws and utensils, awareness of the topic is sure to grow. 

On the topic of drinking straws alone, there were huge increases in search volume over the five year period:

  • 1,900% increase for ‘reusable straws’
  • 1,110% increase for ‘metal straws’ and for ‘silicone straws’
  • 800% increase for ‘steel straws’

The opportunity: Embrace the rise of reusables and zero-waste products by minimising your use of single-use plastic bags and packaging and increasing your eco-offering with brands such as market-leader, Ethique as well as Ever Eco, Joco and Huskee.

Image Source: Google Trends

VEGANISM

Plant-based diets are on the rise. Whether it’s vegan, vegetarian or flexitarian, search for veganism and related terms is increasing. In the last five years there has been a 160% increase in search volume for ‘plant-based diet’. 

Every month more than 27,000 people search for ‘veganism’, 5,400 for ‘plant-based diet’, 1,600 for ‘plant-based meat’ and also for ‘veganism vs vegetarianism’ and 590 for ‘plant-based diets benefits’. That is a significant volume of search with an educational intent. People are curious about plant-based eating.

The opportunity: Cater to this growing market with a range of plant-based products and provide education on plant-based eating. Innovation and flavour are the key here with brands such as Upton’s Naturals, Flexible Foods and Plantasy Foods for plant-based meat alternatives or even J. Luehders vegan candy. 

Image source: Google Trends

ORGANIC NEAR ME

There are two elements to this trend. The first is the rise of interest in organic food. The second is the shift in local search.

In the last twelve months alone, Google search frequency for ‘organic food’ increased by 190% and each month 590 people search for ‘organic skincare Australia’. Awareness of the benefits of organic is rising which is driving the shift.

The opportunity: For local businesses and shopfronts, ensure your Google My Business profile is up to date. For eCommerce stores, organic is a trending topic so highlight your organic products. This is also a good opportunity to increase your organic range with brands like Planet Organic and Eclipse Organics

Image Source: Google Trends

IMMUNITY

Within the health and wellness industry, immunity is one of those topics that is always prominent. In the last 12 months, immunity related keywords have seen high search volumes:

  • 6,600 searches for immune system
  • 4,400 searches for immunity
  • 3,600 searches for immunity booster
  • 2,900 searches for immunity boosting food

Anecdotally, we are also hearing that consumers are increasingly on the lookout for immunity-related products. While you can expect peaks for this during cold and flu season, this might start to even out throughout the year, depending on global events.

The opportunity: Capitalise on the immunity trend with innovative and high-quality supplements that provide natural immune system support. Brands like IMUNI, Eden Healthfoods, Martin & Pleasance and Comvita cater to this market. 

Image Source: Google Trends

STAY ON TOP OF THE LATEST WELLNESS TRENDS WITH UNIQUE HEALTH PRODUCTS

We’ve been distributors in this industry for more than 25 years. We are always ahead of the wellness trends so you can bring the latest innovations and new products to your customers. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

4 HEALTH RETAIL OPPORTUNITIES TO BOOST YOUR SALES

There is no doubt that the face of retail in Australia is evolving. There are hurdles to overcome… but there are also many opportunities, particularly for those in the booming health retail space.

Our Unique Health Products Sales Reps are on the road meeting with retailers every day. This gives them incredible insights into the current state of retail across a broad range of categories. 

One of those Sales Reps is Laura Collins. A qualified Nutritionist, Laura has been on the Unique team for more than seven years. She knows health retail inside and out and has her finger on the pulse for what’s trending in the industry.

So we sat down with Laura to get her take on the key opportunities for natural, organic, fair-trade and eco-friendly retail today.

1. CAPITALISE ON MARKET GROWTH

In recent years, the way consumers look at health has changed. Not only is the definition of health much broader, covering everything from immunity to wellness, mindfulness and lifestyle elements of health, but it is also more mainstream.

“There is an understanding and acceptance now that health food doesn’t just belong in a health food store ,” explains Laura. “Health food often has higher margins and offers consumers a point of difference. More and more grocery, pharmacy and other specialty retailers are taking on health food products in a big way.”

There are also a number of consumer trends that are driving this mainstream shift. Plant-based eating is on the rise, as are low-carb, low-sugar and keto diets. Consumers are also far more savvy about the sustainability of products and they are actively seeking out eco-friendly options.

“Consumers are looking to brands like Ethique to reduce their reliance on plastic, or RXBAR for their super clean and transparent ingredients lists. There is so much opportunity for retailers to capitalise on.”

2. INTEGRATE YOUR SHELVES

The traditional approach to health food in Australia has been segregation. But Laura argues that integration is the future. It’s an approach that has seen much success in the USA and UK. It’s what customers want… and it’s also good for business. 

“A lot of grocery stores have a health or gourmet section, but this can be quite limiting,” explains Laura. “In this case, only consumers who believe they can afford it head to that section. However, if your shelves are integrated and the health products sit alongside the rest of your range, you give customers more choice.

“I worked with some grocery stores in Sydney to integrate. The result was higher sales for those health products compared to similar stores in the same area that took a segregation approach. Where it makes sense to do so, weaving the products through the shelves can train the customer to purchase differently. Otherwise, you could be missing out on potential sales.”

Integration is better for sales and it’s also a better customer experience. By integrating all the options, from private label through to premium health brands, customers can make a simple decision without having to snake around different aisles.

3. EMBRACE NOOTROPICS AND ADAPTOGENS

Laura also asserts that the products with a hugely promising future are those with functional ingredients such as nootropics and adaptogens. 

“We are an increasingly stressed society and consumers are looking for products to help their health and immunity. Natural alternatives to help with these concerns are increasingly popular. Adaptogens – such as rhodiola or siberian ginseng – can be really helpful. People can have vitamin deficiencies but also mineral deficiencies so mineral rich supplements such as Evolution Botanicals Himalayan Shilajit or Supercharged Food Fulvic Humic Concentrate are popular.

We haven’t even scratched the surface on nootropics in Australia but these ingredients may help with focus, productivity and reducing brain fog.”

4. OFFER HEALTHY SNACKING

Keto and healthy snacks are two categories that Laura can see have a big future in the Australian market. With the popularity of keto diets and consumers reaching for convenience, brands and products that combine the two, such as Keto Naturals, HeroCup or VitaWerx, are ones you want to have on your shelves.

“Anything keto and any healthy, clean snacks are huge in health retail right now,” says Laura. “Consumers are looking for the convenience of being able to reach for snacks and products that they know are good for them. Other wellness products such as The Ginger People Ginger Shots are also popular. 

“Consumers are looking for products that offer a boost to their health and that’s what our range of brands and products can offer.”

YOUR TRUSTED ADVISOR IN HEALTH RETAIL

At Unique Health Products we distribute hundreds of health and wellness brands across Australia. Whether you are trying to reach new customer segments or have existing customers crying out for more natural, organic, fair-trade and eco-friendly products, we stock the best. You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

What are Aussies eating right now? (And how to stock your shelves!)

According to Neilsen Homescan research, in the four weeks ending 22 March 2020, the volume sales for long-life meals, bread mix, rice, flour and pasta have more than doubled! 

These numbers mean the average Australian pantry is stocked with enough of these items to last two to three months. But they’re continuing to buy! 

“Our recent analysis highlights some clear themes in consumer behaviour we can expect to see over the next few months,” says Managing Director of Nielsen Connect, Bernie Hughes.

“More time at home will give rise to more cooking and baking from scratch as consumers find creative ways to use up their pantry staples; but an increase in sales for convenient meal options also cater to smaller person households or those that are juggling the various demands of working from home and homeschooling.”

HOW TO PREP YOUR SHELVES FOR CHANGING CONSUMER DEMAND:

The Post-Carb Loading Diet Craze

The average Australian household has enough rice to see them through 65 days, pasta to last 63 days and enough noodles to last 55 days.

Due to the heavy carb storing, Mr Hughes predicts that, “Brands that focus on health and fitness in the future are likely to see strong demand from consumers who see a renewed sense of importance in staying healthy.”

Have these low carb and keto-friendly options on standby:

keto-low-carb-retail-foods
  • Herocup Keto Peanut Butter Cup
  • Lakanto Monkfruit and Erythritol Sweetener
  • PBCo Low Carb Crumbs & Lower Carb Rice
  • Slim Secrets Bare Bar
  • Botanika Blends Protein Powders
  • Macro Mike Brownie Mix
  • The Monday Food Co Keto Cake Mix
  • Vitawerx Keto Mayo

Creativity SpikeS

Australian households are likely to make more of an effort to cook from scratch and attempt to make meals outside of their usual repertoire.

Nielsen Digital Content Ratings data shows that on the last weekend of March, Australians spent 71% more time online with food and cooking content when compared to the last weekend of February.

“We anticipate that shoppers will begin to think more creatively about how they cook over the next few weeks,” explains Mr Hughes.

Let your customers get creative with these easy additions to new and exciting dishes:

consumer-creative-australia-retail
  • Mingle Seasonings
  • Essential Hemp Hemp Seeds
  • Nuilife Coconut Sugar
  • Nutritionist Choice Sushi Nori
  • Bragg Apple Cider Vinegar
  • Dandies Mini Vanilla Marshmallows
  • Natural Evolution Dough Mix
  • Organic Times Choc Drops

Convenience continues

Since many families are juggling the challenges of working from home and looking after children – shoppers have also stocked up on quick-and-easy meal solutions, including prepared meals, canned vegetables, canned soup, pasta and sauce.

Instant, effortless or really easy. These products tick the boxes for healthy convenience:

convenience-meals-sauces-healthy
  • Uptons Naturals Ready Meal Kits
  • Nutritionist Choice Instant Noodles
  • Difatti Gnocchi
  • Plantasy Foods Mac n Cheez
  • Upbeat Instant Meals
  • Plantasy Foods Gravy Mix
  • Turban Chopsticks
  • Spice Girlz
  • Nuilife Teriyaki Sauce

SPRING CLEANING IN AUTUMN

Toilet paper and hand sanitiser are still very hard to come by in-store and online. However, Australian shoppers are also stockpiling other household products including general cleaners, disinfectants and dishwashing detergent.

Disinfectant sales are up 102% on a year-over-year basis.

Try these popular, natural brands:

eco-cleaning-trend-australia
  • Planet Luxe
  • Koala Eco
  • Kin Kin
  • Bon Ami
  • Euco Clean

“Consumer habits tend to change over time, but the COVID-19 outbreak is forcing Australian consumers to reconfigure their lives, their habits and their spending patterns at a speed and scale we have never seen.

“With households now in lockdown and experiencing what it means to have restricted movement, limited access to physical stores and expanded reliance on digital connectivity, it is important to continue to monitor these trends as we adjust to a new normal,” concludes Mr Hughes.

Ready to stock your shelves with proven top sellers in this unpredictable time? Head to our online store. It’s open 24/7! Not yet registered with us? Register for your wholesale account here. Excerpts from this article have been reproduced from the original article published on Retail World Magazine.