5 EMERGING TRENDS IN NATURAL HEALTH!

There’s an overarching theme emerging from this year’s events and it comes as no surprise — it revolves around preventative health, in particular, supporting the immune system. Aside from this, consumers are demanding even more from natural health brands and continue to seek out products developed with both a conscious and a specific purpose. Here are the top 5 emerging trends in natural health today:

SUPPLEMENTS-TREND

1. SUPPLEMENTS

Nutrition Business Journal estimates that sales of cold, flu and immunity supplements alone will reach $5.2 billion this year, with growth of 51.2% over 2019. The new awareness of immunity offers supplements an opportunity to be seen as more of a year-round
regimen than a seasonal response. Star ingredients in hot demand include pre and probiotics thanks to the increasing awareness around gut health and immunity. According to Mintel, the number of internet searches for gut health grew 669% last year!

Emerging-trends-beauty

2. HIGH-PERFORMANCE BEAUTY

The global natural and organic personal care market is expected to grow even faster than food – at a compound annual growth rate of 11.1% by 2026. But consumers are now looking for natural beauty products that go one step further than just “simple” and
“clean”. Technologically advanced, high-performing functional products are becoming more popular. The key to success is stocking a range of brands that are natural, trustworthy, transparent, and offer a point of difference with their chosen functional ingredients ie. vitamin C for anti-ageing and calendula to calm and soothe.

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3. PLANET OVER PERSONAL GAIN

More and more consumers are moving from individual-centric to planet-centric decision making. They are increasingly aware of and
concerned about sustainability issues and want the brands they trust to take appropriate actions to help reduce their impact. This spans across ingredient sourcing, packaging materials and actively giving back to charities and organisations making a difference.
The rising demand for locally sourced and Australian made products has also come to the forefront of late as consumers look
to support businesses closer to home. 90% of Australians aged 14+ say they are more likely to buy products made in Australia!

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4. FUNCTIONAL BEVERAGES

A growing number of consumers are looking to adjust their drinking habits by seeking out better-for-you options. Conscious
of excessive sugar intake and searching for products that do more than just hydrate, the functional beverage trend is gaining rapid
momentum. 80% of consumers in a recent FMCG survey said they were planning to eat and drink more healthily because of the recent pandemic. In particular, consumers are looking for drinks that will help support their immune system with drinks high in vitamin C, omega 3s and other ingredients for immune health.

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5. INGREDIENTS FOR DIY CREATIONS

Stress, anxiety and a strong desire to boost wellbeing and get a ‘feel good’ hit at home, has consumers increasingly eager to create their own home and personal care products such as face masks and cleaning products. Combined with a 44% increase in screen time and the popularity of DIY on social media, this trend offers consumers a triple-whammy ‘feel good’ effect thanks to a feeling of belonging, enjoying a personalised experience, and active participation in more sustainable consumerism.

Unique Health Products is home to many of the world’s biggest health and wellness brands. With more than 3,800 products in our warehouse, you can rest assured, if it’s trending, a top seller, or a product simply worth stocking on your shelves – we’ll have it! Ready to place an order? You can shop online with us 24/7 here, or call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.

Sources: Play Market Research, 2020. Roy Morgan, 2019.

BRANDS THAT MADE AN IMPACT IN MAY

At Unique Health Products, we’re always proud to see the brands we distribute in the media. 

We stand by every product we stock and love celebrating when our brands have received well deserved praise and recognition from various media platforms. 

Here are some of our most popular products spotted in the media last month. 

WELEDA

Skin Food

Mammamia

“I’ve started using Skin Food on my face at nights and it’s a game-changer for dry winter skin.”

weleda-skin-food

BRAGG

Apple Cider Vinegar 

Sarah’s Day Instagram Story

Bragg Apple Cider Vinegar spotted in the popular Australian Influencer’s fridge. Sarah has more than 1.1 million followers!

Bragg-ACV-Sarahs-Day-spotted

ACURE

Brilliantly Brightening Facial Scrub

Buzzfeed

“It really works! In eight days my skin was almost back to normal and it felt clean as can be!”

ACURE-Brilliantly-Brightening-Scrub-Feature-Buzzfeed

ACURE

Radically Rejuvenating Facial Scrub

Yahoo!

“With over 5,300 ratings and 4.4 stars, ACURE’s Radically Rejuvenating Facial Scrub has become a cult-favorite among beauty enthusiasts.”

yahoo-acure-feature-RR-facial-scrub

BRAGG 

Apple Cider Vinegar

Food Navigator

“Bragg Live Food Products sees apple cider vinegar sales surge… Global sales will climb at a 5.4% compound annual growth rate from 2020 to 2025”. 

bragg-apple-cider-vinegar

DR ORGANIC

Organic Manuka Honey Face Mask

Marie Claire UK

“I love the smell of honey, but it’s actually a really effective, deep cleansing mask.”

Dr-Organic-Manuka-Face-Mask

CLIF BAR

CLIF Bars

Women’s Health

“I am always looking for little things that are easy to bring on-the-go,” she says. “Clif Bars are great when I’m super busy; they are small-but-mighty and fill me up quickly.” – Venus Williams.

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Image from Venus Williams’ Instagram page announcing ambassador role.

ETHIQUE

Beauty Bars

You Beauty

“Brianne started a personal care brand that has more ethical labels than Meryl Streep has Oscars”

ethique-bodywash-range-zero-waste-bars

HELLO CUP

Hello Cup

You Beauty

“Best friends and self-titled girl bosses Robyn McLean and Mary Bond founded Hello Cup to help stop the disposal of 45 billion tampons and single-use sanitary pads into landfills each year.”

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For these great brands and the latest trends in natural health including pantry staples, snacks, grab n’ go meals, beauty, home cleaning and eco-friendly living, register for a wholesale account with us today!

Our product acquisition team screens all our items against strict criteria and standards so that you can rest assured each product has been screened for effectiveness, contains natural and/or organic ingredients, is free from unwanted additives, and in the case of food, is vegetarian or vegan and has a tempting taste to suit a variety of diets!

Already have an account? Great! Head on over to our online store and stock up your shelves. We’ve just dropped a range of new products for June!