BRANDS SPOTTED IN THE MEDIA!

We get it. When purchasing for your store, you want stock that is going to sell. You want the brands that people know about and are actively looking for in your store.

Nobody wants the headache of trying to move short-dated stock or having to heavily discount excess product that simply isn’t selling.

One key factor in determining what’s going to sell instore is how active and visible each brand is in the media. Brand awareness is incredibly important. If a product isn’t actively showing up in the lives of their target customers, whether that’s on social media, TV, print or otherwise, it’s going to be harder to sell.

According to The Business of Apps, the “Instagram audience is ready to act – 54% of respondents to the same survey said they bought something after seeing it on Instagram. 87% said they took some kind of action after seeing product details on Instagram.

The most commonly taken action was to search for more information, elected by 79% of survey respondents. Two-thirds of users, on the other hand, took the more direct path of visiting the brand’s app or website – at which point things are very much in the brand’s hands. 37% also said that they visited a retail store.

Consumers are actively looking for solutions to their problems and many of our brands are putting their hands up to help by investing in media and marketing efforts.

Many of these brands are award-winning, with sales driven by active Instagram accounts and consistent PR efforts. Here’s a highlight reel of what some of them have been up to lately:

non-toxic-awards-australia-winners

Australian Non-Toxic Award WINNERS!

The Australian Non-Toxic Award winners have been announced and the line up includes:

GOLDWoohoo Deodorant and Anti-Chafe Stick in Wild – Extra Strength

SILVER + EDITOR’S CHOICE – The Australian Natural Soap Company Shaving Soap

SILVER – Wotnot Baby Lotion

BRONZE – Weleda Calendula Face Cream

FINALIST – Planet Luxe Dishwash Liquid

SILVER The Australian Natural Soap Company Dish and Laundry Soap

BRONZE – The Australian Natural Soap Company Soap Flakes

FINALIST Planet Luxe Laundry Liquid

BRONZE Cheeki Insulated Bottle with Sports Lid

SILVER – Cheeki Stainless Steel Drinking Straws

GOLD + EDITOR’S CHOICE Cheeki Stainless Steel Coffee Mug

Stephanie Claire Smith and Laura Henshaw The Healthy Cooks Natural Evolution

IT’S A NATURAL EVOLUTION BONANZA!

On-trend, gut-supportive Natural Evolution Green Banana Flour was featured in a new TV show, Healthy Cooks as part of a delicious Haloumi, Roasted Pumpkin and Spinach Frittata.

They also featured in Food and Beverage for their innovation in turning food waste into functional products. Food and beverage businesses that are creating value-added products from food waste, such as Natural Evolution could be contributing $18 billion in economic value by 2030.

Basically-Apple-Cider-Vinegar-03

BRAGG APPLE CIDER VINEGAR

Bragg Apple Cider Vinegar was featured in a Bon Appetit basically article round up where the author shared all the common types of vinegars, their flavour profile and their uses. It’s an interesting article with an engaged readership!

uptons-2016-thailand-jackfruit-farm

UPTON’S NATURALS

Now to Love spoke to Dan Staackmann, the founder of health food brand Upton’s Naturals, which sells ready-to-eat jackfruit meat in Australia, and uncovered everything you need to know about jackfruit, the delicious (and super popular) meat alternative.

Order these brands and more via our online store 24/7 or call our friendly sales team on 1800 787 904. If you haven’t yet created a wholesale account with us, you can do so here.

NATURALLY GOOD EXPO 2018 – BY THE NUMBERS

Held at the International Convention Centre (ICC) in Darling Harbour, the Naturally Good Expo is Australia’s largest trade show for all natural, organic and healthy products and services.

Each year we attend as a platinum partner to showcase our top sellers to the most influential people in the industry and work to build mutually beneficial connections with retailers and our suppliers. This year we unveiled our biggest stand yet – the largest at the show!

In case you missed it, here’s how our Naturally Good Expo 2018 experience happened – by the numbers!

Naturally-good-expo-2018-clif-bar1

1. ONE CRITICAL PERSON

It takes a whole lot of planning, coordination and project management to transform our original ideas into a real-life masterpiece at the Naturally Good Expo. Thankfully, we have one incredible team that makes all the late nights, early mornings, last minute hiccups and hours spent on emails and phone calls integrate into a seamless, successful event!

While we couldn’t do it without many hands on deck, there is always one person in particular that plays a pivotal role in our Naturally Good experience – our Marketing Executive extraordinaire, Carol. Thank you for all that you do!

2. TWO MAJOR STALL SPACES

This year the Unique stand took up two of the largest sites at the expo. The updated stand was dotted with sampling booths, decorated with hot new products and buzzing with staff, suppliers and retailers – it was a sight to see and the energy was incredible!

3. THREE HOUR PACK DOWN

With the Australian Pharmacy Professional Conference & Trade Exhibition looming the following weekend, most of the team had already returned to the Sunshine Coast by the time the event ended. The staff and suppliers that remained (thank you, East Bali Cashews and Natural Evolution!) packed down the stall in a record time of 3 hours!

Naturally-good-expo-2018-hot-new-products

4. FOUR SIGMATIC, MY MAGIC MUD, UPTON’S NATURALS & MORE!

This year, when it came to sampling and showcasing our amazing product range, the team had a little extra help…

Award-winning international and local creators, innovators and makers of the hottest, must-have health products joined us as part of our ‘Meet the Makers’ event – including Four Sigmatic, My Magic Mud, Manitoba Harvest and Upton’s Naturals!

Each supplier that joined our stand had the opportunity to promote and sample their products at their very own sampling booth. This allowed the suppliers to strengthen their retailer relationships and cement their place as a leading brand in the health and wellness space. Something we’re beyond proud to help facilitate!

Naturally-good-expo-2018-clif-bar

5. FIVE HUNDRED HEALTH PRODUCTS AND GOODIE BAGS

The stand was full to the brim with more than 500 natural health and wellness products on display! Plus, we handed out 500+ goodie bags to industry influencers, retail leaders, and key stakeholders filled with:

6. SIX MONTHS PREP TIME

The entire event took our team, Carol in particular, a grand total of six months to prepare for. From supporting the Naturally Good Expo team with our Platinum Partner duties, to coordinating stock, and logistics of the stand set up and staff involved, there was so much to be done and we couldn’t be prouder of our team and what they’ve achieved!

7. SEVEN THOUSAND ATTENDEES

Across two huge days, we served up thousands of product samples to 7000+ health-focused expo attendees – also known as a lot of chopping!

Sampling allowed retailers and industry leaders to gain better insights into the suppliers products, build stronger connections, learn the backstory, and discover what niche the product can fill in their stores. It’s a super important step towards long-term success in stores!

Naturally-good-expo-2018-manitoba-harvest

8. MORE THAN EIGHTY HOT NEW PRODUCTS LAUNCHED

An entire section of our stand was dedicated to over 80 hot new products launched at the expo! Brands included:

9. NINE HOUR SET UP

While the pack down was somewhat of a breeze, Rome wasn’t certainly not built overnight. Our largest stand ever took a whole lot of teamwork and around nine hours to set it all up!

10. TEN HUGE PALLETS DELIVERED

That nine hours of set up involved the unpacking and merchandising of 10 full pallets of product, equipment and stall materials!

Despite the whirlwind nature of the actual event, we put our time and effort into these events to support our suppliers, build and strengthen our retailer relationships and meet new faces along the way. We couldn’t do what we do without their support and for that, we’re always grateful!

If you missed out this time, don’t worry, we can’t wait to do it all again, so we’ll see you next year!

4 MAJOR REASONS TO ATTEND THE APP EXPO THIS WEEKEND!

AFTER A FUN DAY OF SET UP YESTERDAY, WE’RE READY FOR AN EPIC APP EXPO! FIND OUT ALL THE DETAILS INCLUDING 4 MAJOR REASONS WHY YOU CAN’T MISS THIS INDUSTRY-ONLY EVENT!

What is APP?

APP stands for The Australian Pharmacy Professional Conference & Trade Exhibition. It is the Pharmacy Guild of Australia’s annual national conference and the largest pharmacy conference and trade show in Australia.

The event offers attendees a comprehensive four-day educational program, exciting social activities and a trade exhibition showcasing the latest products, services, and industry information.

The conference and trade exhibition is being held at the Gold Coast Convention & Exhibition Centre (GCCEC) and kicked off last night with a welcome event. The exhibition and conference will continue until Sunday 6 May 2018, so it’s not too late to register at the door and make the most of this weekend!

Who Should Attend?

The event is aimed directly at those in pharmacy including:

  •   Community pharmacists
  •   Hospital pharmacists
  •   Accredited pharmacists
  •   Intern pharmacists
  •   Pharmacy assistants
  •   Students and new graduates
  •   Pharmacy industry service providers
  •   Educators
  •   Government officials and representatives
  •   Pharmacy trade press
  •   Other pharmaceutical and health-related industry professionals

Unique-Health-Products-APP-Expo-2018

4 Major Reasons Why You Should Be There!

1. There will be over 400 trade stands showcasing the latest industry products and services.
Including us! We’ve set up a Unique stall, representing all things natural and organic. If you want to be ahead of the competition, the trade exhibition is where you need to be to find the latest products and the items your customers are crying out for in store!
2. Most conference sessions will be eligible for CPD points.
As health professionals and educators, it’s essential to keep up your continued education. Use the event sessions to earn yourself CPD Accreditation & Credits. The APP team will be able to provide you with a summary that outlines how many credits have been allocated to each session.
3. There will be over 70 international and national guest speakers.
If you’re looking for a little inspiration, you’ll find it at APP! Hear from a large range of inspiring and educational speakers including Ita Buttrose (Businesswoman), John Batistich (Amazon Expert), and Dr David Jacka (Addiction Medicine Specialist).
4. We’re launching new products into the pharmacy channel!

At our exhibition stall, you’ll be able to chat to us about the fastest-selling natural health products and be one of the first to discover exciting new ranges, including the incredibly popular Manitoba Harvest hemp food range of hemp seeds, snacks, and smoothies.

We’ll be showcasing our top sellers and natural pharmacy range recommendations including an eco-friendly staple for health-conscious mums – Wotnot Biodegradable Baby Wipes! Plus, Dr Organic’s new, on-trend Charcoal range will be on display, as well as the new look ACURE natural body care collection!

How do I register?

Registrations will be available onsite at the Gold Coast Convention Centre from Thursday 3 May 2018.

We’re ready and waiting to meet you, so come and say hi before it’s too late!

Glowing Skincare Sales – New Products Spring 2017

THE GLOBAL NATURAL AND ORGANIC BEAUTY MARKET IS EXPECTED TO REACH AUD$28 BILLION BY 2024, WITH SKINCARE EXPECTED TO BE THE MOST ATTRACTIVE SEGMENT. FROM CHARCOAL TO TURMERIC AND EVEN GOLD, STOCK YOUR SHELVES WITH THE LATEST MUST-HAVES AND BOOST SKINCARE SALES!

GOLDEN BEAUTY TO GO

New Active Gold Perfecting Eye Masks from 24k Goddess are conquering the beauty-to-go trend, creating a cult-like following with luxe branding and global-wide marketing.
Made with 100% natural, quality ingredients like gold nanoparticles, these single-use masks are vegan friendly and available in an eye-catching display. Pop them on your counter or in your beauty aisle for glowing sales!

Hot New Products - Spring 2017

CHARCOAL BAR

Made with only five natural ingredients, Charcoal Me Facial Cleansing Bar deeply cleans, gently exfoliates and removes make up in one go.
Customers will love that the bar is vegan friendly and has plastic-free packaging. They can now get the benefits of on-trend activated coconut charcoal daily, without the mess!

Hot New Products - Spring 2017

TURMERIC FACEMASK

Golden Grind has tapped into the skincare category with their new Dry Turmeric Face Mask. 100% natural and vegan, the mask combines antioxidant-filled turmeric, exfoliating sandalwood, detoxing fullers earth clay, anti-bacterial organic orange and hyaluronic acid. It’s effective for all skin types!
Hot New Products - Spring 2017

VEGAN LIPSTICK

Neek have added two lipstick shades, Kiss Me Kiss Me and Mystify. Both are packaged in eco-friendly materials and made with no synthetic ingredients on a base of jojoba oil, avocado oil and shea butter! The beautiful display stand has also been updated and now features eight lip-luscious shades.

Hot New Products - Spring 2017

LOVE MORE MAGNESIUM

LUVIN LIFE Magnesium Flakes are now available in a 2kg size – enough for 10 baths! Stock up and help relax your customers’ tired muscles and soften their skin.

 

MIND & BODY BATH BLENDS

EVODIA Epzen Magnesium Bath Crystals combine the benefits of aromatherapy, mineral soaks and magnesium in a range of delightful bath blends. At just $10.95 RRP, the new varieties include Escape, Indulge or Uplift.

 

Hot New Products - Spring 2017

THREE IN ONE BODY CARE

Everyone offers natural body care made for every day, every budget and every body. Each 3-in-1 product is free from GMOs, synthetic fragrance, cruelty, gluten and made with plant extracts and pure essential oils.

Everyone 3-in-1 Soaps:
1. Shampoo
2. Shower gel
3. Bubble bath

Everyone 3-in-1 Lotions:
1. Face moisturiser
2. Body lotion
3. Hand lotion

Packaged in recyclable bottles, they’ll be as gentle on your customers as they are on the planet.

The 3-in-1 products are a huge favourite from the US, with SPINS recording 29.2% unit growth from July 2016- July 2017. Now available in Australia, expect sales to be strong.

Hot New Products - Spring 2017

 

CREAMY WASH + CLEAR SKIN

Dr Organic have launched ten new products, made with popular, effective and on-trend organic ingredients.

The Dr Organic Skin Clear range is a targeted treatment for oily and problem skin and is enriched with natural fruit acids, salicylic acid, organic tea tree and organic grapefruit.

Skin Clear products are 5-in-1 formulas:
• Oil and shine control
• Are anti-blemish
• Reduce pore size
• Enhance clearer skin
• Reduce redness

The Creamy Face Washes are enriched with oils and extracts. Customers can choose which best suits their skin type: Aloe Vera, Moroccan Argan Oil, Rose Otto or Organic Manuka Honey.

Hot New Products - Spring 2017

SAFE SUN TAN

Wotnot’s Natural Self-Tan Lotion in Medium Golden, features a blend of organic ingredients including Australian certified organic kakadu plum, camellia oil and aloe vera. It nourishes your customer’s skin, while developing a natural, streak-free and toxin-free tan. For best results, ensure your customers apply the lotion with the new silky Tan Application Mitt.

Plus the new Face Sunscreen protects, brightens, primes and moisturises – all in one. Read more about it here.

Hot New Products - Spring 2017

ORGANIC COTTON WIPES

Simply Gentle Organic have used the purest of materials to create the new 3-in-1 Cosmetic Wipes. They are dermatologically tested to allow customers to safely and effectively cleanse, tone and moisturise with one easy wipe. They’ve also added Cotton Cloths to the range. Made with 100% organic and biodegradable cotton, they can be used wet or dry and are perfect for sensitive skin.

Hot New Products - Spring 2017

If you’d like to order any of the new products for spring 2017, you can easily add them to your online order here, or if your not yet a Unique account holder, get started here.

What ACO Means For Me?

FREE RANGE, CRUELTY FREE, PASTURE FED, SOCIALLY RESPONSIBLE, GROWN FREE FROM SYNTHETIC PESTICIDES, GM, HORMONES AND ANTIBIOTICS – THE AUSTRALIAN CERTIFIED ORGANIC (ACO) BUD IS ONE LOGO THAT PROMISES IT ALL!

ACO is a not for profit, fully-owned subsidiary of Australia Organic Ltd and with over 1500 operators within its certification system, it’s Australia’s largest certifier for organic and biodynamic produce.

With today marking day one of Australian Organic Awareness Month, as a retailer, you may be wondering how this month will affect you and what ACO means for your business. In the short – it’s all good news.

Australian Organic Awareness Month is Australia’s largest national campaign run by ACO celebrating certified organic products, across a diverse range of industries, including fresh produce, packaged food and beverages, skincare, cosmetics and more!

So tell me the good news, you say? The good news is that global demand for organic products is rising, which is said to be due to increasing health concerns and awareness.

Just over half of organic shoppers say the key factor that prompted them to start buying organic was ‘becoming more aware of the impact food, fibre or cosmetics had on personal health’.

ACO table

Organic industry revenue is forecast
to reach $919.2 million in 2016-17,
up 7.2% from the previous year.

This upward trending growth indicates that customers are increasingly buying organic and if you’re known for stocking organic, it’s your doors they’ll think of walking though first. That’s a win for the organic industry, a win for the environment, a win for your customers and a win for you!

When it comes to organic, trust has been identified as being a big barrier to purchase. ACO’s strict quality guidelines have lead their bud logo to become the most recognised and reputable organic logo amongst Australian consumers today.

85% of all shoppers say an organic
certification mark on a product
influences their purchase decision.

Read more about the certification process and compare the above growth statistics to last year’s industry growth here.

 

Throughout Australian Organic Awareness Month (this September), ACO will be running promotions, prizes and giveaways via social media, online media, print media, radio and TV, educating consumers and driving your sales of ACO products.

“It’s all about raising awareness and protecting the interest of the consumer, so our message for consumers is to look for a certified organic logo when you’re shopping – like ACO’s Bud logo – because that’s the only way to guarantee a product is truly organic.” – ACO.

To capitalise on the demand for organics and the extra exposure organics will receive during Organic Awareness Month, make sure you are stocked up with our most popular ACO brands including Power Super Foods, Protein Supplies Australia and Hemp Foods Australia.

Power Super Foods

Power Super Foods offer a large range of beautifully packaged superfoods, many of which hold the ACO bud.

ACO - Power Super Foods

Protein Supplies Australia

The Biopro range within Protein Supplies Australia’s sports nutrition range are all Australian certified organic.

ACO - Protein Supplies Australia

Hemp Foods Australia

The hemp oil, seeds, protein powder and flour from Hemp Foods Australia are all Australian owned, grown and certified organic.

ACO - Hemp Foods Australia

Some of our other fast-moving ACO brands include Eclipse Organics, Kombucha Max, Planet Organic, The Whole Foodies, The Whole Boodies, Biologika, Mt Retour Organics, Riddles Creek, Tom Organic, Wotnot, Nirvana Organics, Barnes Naturals, Nature Child, Sol Organics, Suvanna and more.

Read the full 2017 Australian Organic Market report here to discover lots most industry insights into the Australian organics market.

If you already have access to our online shop, log in and use the filters to find our certified organic products quickly and easily.

Not yet a wholesale account holder with Unique Health Products? Get started here.

Sources: IBIS World, 2017; Australian Organic Market Report 2017.

Summer Lovin’…Outdoors!

THIS SEASON IS ALL ABOUT ENJOYING THE SUNSHINE, LONG DAYS AND FRESH AIR.

Whether your customers prefer going on a solo run or enjoying the outdoors with good food and great company, they will be coming into your store looking for the hottest products.

To help get your sales sizzling, we’ve identified six types of summer lovin’ customers and the products they will be seeking.

 

THE SUN WORSHIPPER

Hello sunshine means hello sunscreen. A Sun Worshipper’s first stop will be your display of sun protection products.  During summer, place it where it’s easily seen and fill it with an assortment of brands, as well as cosmetics and face lotions that contain UV protection. Some top selling brands in this category include KosmeaWotnot, UV Natural and ECO.

 

Summer products - The Sun Worshipper

THE NATURE LOVER

With the sun shining, what can be better than exploring our great outdoors? This is exactly what your Nature Lover customers will be doing. Help protect them from any nasty bites and stings, and from chemicals like deet. Offer them a selection of natural outdoor protection products from brands like Neeming Australia, Eco Kid, Biologika and Lemon Mytle.

Summer products - The Nature Lover

THE HAPPY HOST 

Think of those people who bring the baguettes to most brunches, the ones who host all the lunches, the pedantic picnic takers and BBQ delight makers. These are your Happy Host customers. Help them to delight their guests by offering a gourmet range of staples from brands like Niulife, Bragg, Mingle,  Forbidden and The Whole Foodies.

Summer products - The Happy Host

THE ON-THE-GO SNACKER

From families to single road trippers, On-the-Go Snackers tend to ‘refuel their tank’ while out and about.  They want something quick, nutritious and tasty. Influence them to impulse buy at the point of purchase by keeping a selection of eye-catching brands like East Bali Cashews, GimMe, Extraordinary Foods, Bounce and Blue Dinosaur near your counter.

Summer products - The On-The-Go Snacker

THE QUICK QUENCHER

With the temperature rising, it’s inevitable that cool, refreshing drink sales will rise. Quick Quencher customers are looking for something to satisfy their tastebuds, while still hydrating and nourishing their bodies. Ensure your fridge is full of a cool, refreshing drink selection to satisfy their needs. Customer love coconut water from Nakula and Merito,  as well as Minor Figures cold pressed coffee, Necta maple water and Kombucha Max green tea kombucha drinks.

 

Summer products - The Quick Quencher

THE ACTIVE SPIRIT 

Those looking to participate in all-things-energetic are your Active Spirit customers. Mountain climbing, surfing, bike riding, these kinds of customers will be pushing their bodies and burning the calories, so offer them a range of products for before, during and after their high energy bursts. CLIF Bar, Protein Supplies Australia and Potes offer energy filled on the go products, while nuun replenishment drink tablets assist with hydration and endurance. For any muscle aches, pains and injuries send customers to Zen Sports Spray from Martin and Pleasance.

Summer products - The Active Spirit

 

We know you’re tough on time – running a business takes a lot! So let us do all we can to help.

With over 30 years in the industry and the support of our dedicated products team constantly tracking national and global trends, trust us to help you order the best, most in-demand products for your seasonal based displays and ask for our suggestions on what products are best suited to your retail environment. It’s as easy as contacting us.

The Naturally Good Expo Exceeds Expectations

ONLY IN ITS SECOND YEAR, THE NATURALLY GOOD EXPO WAS YET AGAIN AN INCREDIBLE SUCCESS!

Over 3,000 people flocked to Sydney’s Royal Hall of Industries to attend Australia’s largest business event for the natural products industry on 1-2 May, 2016.

It brought the latest innovations in natural, organic and healthy products, plus industry experts together to reveal what’s to come in the industry.

Occupying one of the largest stands at the event, Unique was so incredibly proud to have the space to showcase such a huge array of amazing products from hundreds of our brands including CLIF Bar, 2die4 Live Foods, Acure Organics, Alter Eco, Amazing OilsBragg, Blue Dinosaur, Bounce,  Cellfood, Chimes, Comvita, Dr Organic, Dr SuperfoodsEast Bali Cashews, Epic,  Eco Teas, Eden Health Foods, Extraordinary FoodsFood Matters, Gimme, Giovanni, Hope’s ReliefKombucha Max, Monica’s Mixes, My Magic MudNatracareNakula, Natural EvolutionNecta, NTS Health, Protein Supplies Australia, Power Super Foods, ProTingsPure Sports NutritionSchmidt’s, SilvercareSpreyton Fresh,  Teff Tribe, The Chocolate Yogi, Wholesome Chow, Wotnot, Yogi Tea, Zen Matcha Green Tea and lots more!

This year, thanks to dedicated staff
and suppliers, we were lucky enough
to take home the Best Stand Award.

For those who did come and visit the Unique stand, it was fantastic to see you. If you missed it, there’s always next year! With the event organisers promising it will be even bigger and better in 2017, we’ve already secured our spot and just like many that did attend, we can’t wait to do it all again!

 

Mark it on your calendars now, The Naturally Good Expo will be back 4-5 June, 2017 at ICC Sydney, Darling Harbour. You won’t want to miss it!

You can find out all you need to now about next years event here.

Contact us with your photos and feedback – we’d love to hear from you!