Growing awareness around ethical and environmental issues is driving the rise in mindful consumption with consumers increasingly searching for products that match their values. More people are choosing to vote with their dollar, supporting brands, products and retailers who embrace transparency, social, ethical and environmental responsibility.
The ‘green movement’ and ever-increasing demand for ‘feel good’ products is predominately driven by sustainably-minded millennials. This generation is likely to pay more for brands and products that reflect their values from retailers they trust across all categories, including food and drink, beauty and personal care, and cleaning products.
Not sure where to start? Delight your customers with a range of feel good products that fit into the following eight main areas.
The ABC series, War on Waste, highlighted the consequences of single-use straws and plastics driving demand for a range of products that help reduce, reuse and recycle.
Since the series’ debut, there has been an unprecedented demand for products including wax lunch wraps, fabric food pouches, cotton shopping and produce bags, reusable drink bottles, stainless steel food containers and on-the-go reusable non-spill cups!
2) Sustainable Packaging
A growing number of shoppers are consciously making purchasing decisions based on a products’ lifecycle including packaging material, its perceived recyclability, and the brand’s corporate commitments to sustainability. The health-conscious shopper is now focused on choosing packaging that aligns with their health and environmental values – healthy packaging for healthy foods and beverages, and recyclable packaging for natural and organics.
Consumers are not only mindful of packaging, but also want to know where their food and beauty products come from, with half of Australians now recognising the fairtrade mark, according to Fairtrade Australia New Zealand. Some of the commonly sought after fairtrade products include coffee, chocolate and oils.
4) Social Responsibility
In today’s socially conscious environment, customers place a premium on spending their money with businesses that prioritise social responsibility. Many companies have adopted socially responsible elements in their business strategies to help a community via beneficial services and products.
Look out for palm oil free or sustainable palm oil in food and beauty products, and brands that support local farmers and communities with social responsibility programs.
5) Organic and sustainable farming
Increased environmental awareness is driving demand for certified organic products, with sales up $300 million on last year. Some 55% of Australian organic buyers now say they look for a certification logo on labels to check if a product is actually organic, according to new research released by Australian Organic. Consumers cite the main benefits of buying organic as chemical free (80%), environmentally friendly (71% – up from 65% since 2016) and additive free (65%).
Concerns over animal welfare are not just about food and drink, with vegan and cruelty free now a baseline requirement in beauty and personal care products. An ever-increasing number of ethical consumers are taking into consideration animal rights and the safety of ingredients before making a purchase. According to a report by Grand View Research, the global market for vegan cosmetics is expected to reach $20.8 billion by 2025.
There is an increasing demand for authentic Australian-made products produced and manufactured to our high standards. Consumers are growing tired of the globalised clamour of mass-produced products and yearn for the simplicity of local economy and quality products crafted with care. According to Roy Morgan research, 90% of Australians say they are more likely to buy products made in Australia.
Brands that value sustainability, ethics and helping others as their main ethos take the post-purchase ‘feel good’ vibes to a whole other level. Whether it be through sourcing sustainable materials or donating profits to charity, consumers are looking for brands that give back to people or the planet. This powerful philanthropical approach to business is earning major brownie points with conscious consumers and doing a world of good at the same time.
The feel good future of retail is here and we proudly stock a whole range of brands that bring good back to the world. Order these products and more via our online store! Not yet registered with a wholesale account? Sign up here!