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Communicating in 2015: The Power of Social Media

SOCIAL MEDIA HAS THE POWER TO  PERSONALISE MARKETING MESSAGES AND ALLOWS YOU TO ENGAGE AND DEVELOP YOUR CUSTOMER RELATIONSHIPS.

A recent study has indicated that 77 percent of social media users expect retailers to connect with them online and 66 percent have visited a retailer’s store in person, as a result of that retail’s social media post.

Social Media News (2015) has indicated that from December 2014 to July 2015, Australian Facebook users have increased from 13,600,000 to more than 14 million. Instagram has increased from 4 million to 5 million. A Research To Guidance study (2015) also shows that Instagram has become a popular platform for Healthies. Over the last few years, there has been a rapid increase in the presence of natural, health and fitness pages.

Some strong influences on Instagram in the natural health market include:

Social Media Insight 1

So what exactly are customers looking for on retailer’s social media pages?

Social Media Insight 2

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