Over the past few years, despite the neverending onslaught of fad diets, high protein foods have been consistent sellers.
From foods naturally high in protein to products with protein added. It’s a nutrient prized for its multitude of health benefits and when called out on the packaging, has been proven to ignite sales growth.
Why is it so popular?
Consumers are increasingly becoming aware of the relationship between healthy lifestyle choices, especially their diet, in a bid to counteract the degenerative health effects of chronic stress and their busy schedules.
Rarely highlighted in a negative light, consumer insights specialist Julian Mellentin says “protein is the nutrient that can do no wrong”.
“Protein is for fit bodies, firm bodies, weight management, looking good, feeling good, energy and all sorts of other motivations in consumers minds.”
However, the protein craze is not just limited to health-obsessed millennials. ‘High-protein’ claims appeal to everyone from a range of demographics and economic statuses including families with children aged 6 -18 and senior couples.
In general, the plant-based boom, an increase in active living, and snackification is contributing to the demand, with sports nutrition, high protein packaged foods, snacks and beverages leading the way.
With demand for high protein foods growing, packaging is playing a vital role in informing consumers and driving sales.
Manufacturers without a protein-related claim on their packaging are losing more than $50 million in potential sales.
In Australia, sales of items that list protein content have leaped by 22% compared to 2% in total grocery growth. Nielsen’s Head of Retail, Alfredo Costa says “manufacturers need to meet their consumers’ needs and desires with clearly labelled information on packs if they want to have a winning edge with product innovation and drive sales.”
At Unique, we stock wide range of on-trend, high-protein products that are driving sales in-store. Explore these popular products and so much more via our online store. If you need to register for a wholesale account, you can do so here.