IF YOU’RE IN THE 20% THAT’VE NEVER SUFFERED FROM THE WORLD’S MOST COMMON SKIN DISEASE, YOU COULD BE CONFUSED FOR THINKING ACNE EXCLUSIVELY AFFECTS TEENS.
This could have you overlooking a huge market unintentionally – adult
Judy Cheung, the Australian entrepreneur behind SkinB5 explains that 80% of the population at some point in life suffer from acne and it affects all ages, both female and male.
While teenage acne is often attributed to hormonal spikes with puberty, adult acne is mainly caused by hormonal fluctuations. Age aside, acne can be painful, frustrating and can leave anyone’s self-confidence battered and bruised.
SkinB5 have taken a unique path from the traditional harsh chemical filled products found in the market. Instead they offer a natural acne solution that treats acne from the inside out. They also ensure their marketing helps to appeal beyond teenagers and also attract adult acne sufferers.
WHY WILL YOUR CUSTOMER BE LOOKING FOR SKINB5?
SkinB5 are actively marketing their product benefits to Australian consumers across many different mediums such as print media, television, digital platforms, celebrity endorsements, involvement at consumer expos, product demonstrations and more.
With celebrity chef Luke Hines partnering with SkinB5, they’ve launched a national marketing campaign. A brand awareness television advertisement has been circulating during the Olympic coverage on Channel Seven. They’ve also been active in the Australian community, targeting their demographic at a recent Women’s Lifestyle Expo where up to 5,000 women attended.
Luke and the SkinB5 team educated them on acne, SkinB5 products and Luke also spoke of overall nutrition, even sharing a nutrient dense dark chocolate mousse recipe.
“At school I was bullied and suffered from acne” Luke told the audience.
He spoke of how he lost confidence and was too shy and proud to speak about finding a solution with his parents.
As an adult, Luke discovered SKINB5. He discussed how prior to discovering SkinB5 his skin care products contained benzoyl peroxide and were burning the surface of his skin.
“Skin is an organ that absorbs what we put onto it.” Luke explained.
“The easiest and most sustainable way, is going the natural way.” he continued.
With heightened awareness, due to SkinB5’s intensive marketing, consumers’ next step is into the purchase intent mode. They’re looking for SkinB5 as a natural solution to clear acne.
THE SKINB5 STORY
Founded by a passionate Australian entrepreneur, Judy Cheung, SkinB5’s goal is to help acne sufferers regain confidence and clear skin – naturally and easily.
Growing up, Judy was always fascinated with her grandfather’s natural chemist and skincare manufacturing work. She particularly developed a passion for natural health and nutritional medicine. After suffering from adolescent and adult acne herself, Judy became determined to create a natural skincare range in her grandfather’s honour.
At first Judy experimented with her own nutrition and supplements and after numerous comments on her skin’s improvements, she saw an opportunity to share her knowledge on natural skincare with all acne sufferers around the globe.
In 2006 she launched a world-first. SkinB5 offered a natural way to effectively treat acne in the long term from the inside out. It’s since successfully treated thousands of acne sufferers across 13 different countries, taking out many awards along the way.
HOW WILL SKINB5 HELP MY CUSTOMERS?
SkinB5 offers a clinically formulated 4 step program, with each product developed using an innovative blend of ingredients.
Key nutrients that are used in SkinB5 formulas include vitamin B5, which scientists have confirmed decreases pore size and acne by regulating fatty acids metabolism. They also use a combination of vitamin A, B3 (nicotinamide), B9 (folic acid), H (biotin), C, zinc, silica, vitex, evening primrose and spirulina.
Read more about each ingredient here.
The 4 step program is encouraged to get the best results, which includes an extra strength oral tablet, cleansing mousse, moisturiser and then acne control oral tablets.
Acne Control Tablets – Extra Strength
These are created with a potent formula to help to reduce and calm overactive skin oil production and work fast to get acne under control.
Acne Control Cleansing Mousse
This cleansing mousse has been formulated to gently remove excess oil and problem causing bacteria without causing harsh, dry skin.
Acne Control Moisturiser – Shine Free
Perfect for oily, acne prone skin, this non-greasy, light moisturiser is easily absorbed and leaves no shine while effectively hydrating the skin.
Acne Control Caplets – with Vitex
These tablets are formulated to replace the extra strength Acne Control Tablets, once skin is clear. They help to maintain acne-free skin, prevent outbreaks and also treats mild acne.
5-Min Skin Purifying Mask
For extra care SkinB5 also offer an award winning mask. It acts fast to instantly refine enlarged pores, deeply cleanse, nourish, soothe and renew acne prone skin.
LEARN MORE ABOUT ACNE
SkinB5 is a rapidly expanding global skincare company and Judy’s plan is to keep
“I want to pioneer more highly effective natural acne treatment products that suit the wide range of lifestyles and life stages of customers… It’s exciting times ahead” Judy Choung
Visit the SkinB5 website and arm yourself with the knowledge to answer your customers most frequently asked acne questions.