Plant-based superfoods have been around for some time, so what makes Tropeaka stand out from the rest? This powerhouse brand is using Instagram to its full potential, and as a result, it’s on all the fitfluential insta-influencers lips. Here’s why.
An impressive monthly ad spend, influencer partnerships with the likes of Sarah’s Day, attendance at some of Australia’s biggest health, fitness and wellness expos including Melbourne Fitness Expo in October, are just some of the key components of Tropeaka‘s impressive marketing mix.
Caleb Marshall, Director of Tropeaka says “there isn’t really too many female fitness/health fanatics in Australia aged between 16-33 years old who haven’t seen our brand in ads.”
Tropeaka‘s online presence is very impressive with a global customer base and devoted following. But the decision to partner with Unique Health Products for national distribution was the obvious next step.
“We were always impressed with our interactions with Unique and it made sense that we could trust our brand in the hands of not only a very friendly bunch of people but someone that understood the changing nature of how consumers shop.
We want to spread our trademark message of “conquering the day the healthy way” to all Australians, so it made sense to partner up with Unique who have a fantastic reputation of building brands for the better in the retail space.”
As for why Tropeaka chose to focus on social media, Caleb says “Instagram, and in a wider sense, social media is how young consumers now shop. It’s the modern day “word of mouth” at scale, and allows us to authentically portray our brand in a way that creates a community at mass.
People want to be a part of #teamtropeaka and we are very proud and grateful for our health-conscious community.”
So how did Tropeaka become a business success on Instagram?
Their popularity on social media didn’t come without a strategic plan. According to Caleb, Tropeaka’s greatest achievement is that “we’ve been able to make health foods cool and fashionable in the eyes of the young fitness and health-conscious consumers aged 16-35 years old.
Traditionally health foods have come from a “hippy-style” background, however, our brand is very relatable to a young audience, and does not compromise on product quality. Because of this, we have grown exponentially online in the last 2.5 years and now have a loyal group of young consumers not only in Australia but around the world.”
Having a point of difference is one of the most important things to highlight on social media. What makes your brand and your product/service unique? Stay consistent with this to build a loyal, engaged community.
New followers should be able to identify what your company is all about within the first minute of glancing at your social media profile.
It’s also imperative to consider who your target audience is, what language they speak, understand their problems and make sure that you offer value with solutions including your products or service, freebies, advice, support, and tips and tricks for reaching their goals.
Tropeaka is a perfect example of this. “Our branding and marketing of our products along with the high-quality and choice of products we have created allows us to relate to the young consumer better than anyone else in the product verticals that we are in.
People will generally prefer to buy into being part of a community before they buy into a product. We leverage this by building a community of health and fitness conscious consumers that want to be a part of Team Tropeaka, and in doing so, they’ll want to buy our products!”
As a stockist, it makes a drastic difference to your sales when brands are actively marketing their products, engaging with their relevant target market and have a strong presence on social media. Tropeaka does a brilliant job of this and we know they’ll be a hit with your customers, especially this Spring/Summer season!
Then share a range of delicious recipes from their site (like the one featured below) to promote the products on your own social media!
SUMMER BERRY PROTEIN SMOOTHIE BOWL
Packed full of protein, antioxidants and summer fun, this smoothie bowl is a delicious hit!
Time: 10-15 minutes Serves: 1
- 1 frozen banana
- 1 cup frozen blackberries
- 1 cup frozen strawberries
- 1 strip lemon or orange rind
- 1 tbsp Tropeaka Acai powder
- 2 tsp Tropeaka Immunity powder
- 1 tbsp Tropeaka Vanilla Pump Protein or Lean Protein
- Handful almonds
- Splash of almond milk
- Add all ingredients into a blender and blend until smooth.
- Transfer into a bowl and add toppings of your choice. Enjoy!
Recipe courtesy of Tropeaka.com.au