Ethique is an earth-friendly, ethical beauty brand that has pioneered a concentrated, solid beauty bar range to cut out plastic and water waste.
Established in 2012 when biologist and founder, Brianne West had a lightbulb moment. West “realized up to 75 percent of shampoo and even 90 percent of conditioner can be water…which is madness, when there is water in your bathroom!”.
With the beauty industry producing so much plastic waste and the major ingredient in most liquid products being water, it made sense to concentrate the active ingredients into simple and sustainable products that deliver on results, without the packaging.
Each solid beauty bar is equivalent to multiple bottles of the same liquid product. This means on average, every bar saves just under 1L of water and up to 5 plastic bottles!
Fast forward to today and Ethique is stocked in over 2,500 stores in 17 countries, has a loyal 200k+ social media following and has saved more than 6 million plastic bottles from entering landfill!
HAIRCARE | BODYCARE | SKINCARE | BABY & KIDS | PET CARE | CLEANING | BAR STORAGE
The extensive range is:
- Plastic free
- Plant based
- Sustainably made
- Cruelty free
- Salon quality
- Made with ethically sourced, naturally-derived ingredients
- Wrapped in compostable packaging
- Affordably priced
A no-compromise brand, Ethique is focused on the goal to become the world’s most sustainable cosmetics company. Currently, they are NZ’s highest-scoring BCorp (the fair trade symbol of the business world) as well as both a carbon-neutral and a living wage employer.
Sales are driven by their completely plastic-free stance, eye-catching certified compostable packaging, clean, vegan-friendly ingredients, and word of mouth advertising about the efficacy of the bars. As well as features in top-rated publications including Forbes, BBC, and Business Insider.
It’s no wonder it is the highest-rated, fastest-selling shampoo and conditioner brand on Amazon!
Ethique truly is natural beauty without a trace, but thanks to its impressive ethics and sustainability efforts, it’s a brand that is definitely making its mark.
Ethique products are available nationwide from all good natural health stores and online, and exclusively distributed through Unique Health Products! RRPs start from as little as $9.95. Eco-friendly bamboo storage solutions and trial packs for face, hair and body are also available!