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Time To Bring Seaweed To The Table


Thanks to consumers demand for superfoods and lower sodium options, seaweed is finding its way to the limelight in Australia.

This acquired flavour is tantalising more and more taste buds by the day and has been predicted to be the next big superfood.*

Due to its abundance in nutrients, including natural vitamins, minerals and protein, seaweed answers Australian consumers growing voice for naturally functional foods and alternative protein sources.

Also high in antioxidants, antimicrobial, and anti-inflammatory properties, it may help lower cholesterol, reduce blood pressure, or aid in digestion and weight management.

The consumers that know the health benefits behind this up-and-coming superfood are quick to scribble it at the top of their weekly shopping list.

What consumers may not know is how incredibly versatile humble underwater algae is. The first image that seaweed lends its name to is (of course) the Japanese cuisine favourite – sushi, but it offers far more than a stable barrier for rolls of rice.

Among many others, here are the top 3 ways consumers can incorporate seaweed into their diet.

Stash it in their bag for a healthy snack on the go!

Brands like GimMe and Sea Shanti offer thin, crispy and seriously irresistible sheets of roasted and flavoured seaweed in small packet sizes. These make for the perfect product for on-the-go healthy snacking.

Industry experts say that seaweed snacks will need to deliver on flavour in order to be successful and these brands certainly pack a tasty punch in the flavour field!

GimMe, which is highly marketed as a healthy family snack, offers Sea Salt, Sesame, and Teriyaki flavour, as well as Wasabi flavour for the more daring palates. These delicious roasted seaweed snacks are available in 10g sizes or 5g six packs, which are the ideal lunchbox size.

Sea Shanti offers bold flavours such as Chilli, Salt and Vinegar, and their Original, which is a smokey blend of sea salt, sesame and perilla oil. Their Original flavour is particularly popular with children and adults alike.

Packaged in small 10g bags, they are the perfect size for customers to slip into their gym bag, beach bag or desk draw to satisfy their 3pm snack cravings.



Stir it into smoothies or make seaweed salads!

Nutritionists Choice’s Fine Cut Nori and Wakame Flakes can be added to almost anything. Sprinkling them into smoothies can help customers that don’t necessarily love the distinct flavour of these nutrient rich sea vegetables, yet still obtain the vast health benefits they offer.

On the contrary, if your customers love to experiment and would fall over backwards for a distinctively bold flavoured seaweed, introduce them to Nutritionist Choice’s Natural Seaweed Salad Mix.

This combination of fresh, premium wakame (undaria pinnatifida) and tsunomata (aka,kiiro,shiro,ao) is a great base for a nutrient packed super salad. It’s quick and easy to prepare. Just soak for 5 to 8 minutes and it’s ready to add to their favourite seaweed salad recipe.

Or send them here for some cooking inspiration.



Add it to soups and stir-fries!

It’s not just salads, smoothies and snacks giving this saviour its versatile reputation. If it’s a hearty meal they want – seaweed’s here to save the day, yet again! With its neutral taste and smooth texture, kelp noodles from brands like Gold Mine are the solution to the perfect raw noodle alternative.

They can easily be added to stocks, soups, stir-fries, broths, curries and more. Kelp is naturally high in minerals, low in calories, gluten free and ready to eat straight out of the packet. Customers will love how easy and versatile they are.

There are plenty of kelp noodle dishes for your customers to discover online. Here’s a few recipes to get them started.



We can only expect the variations of products and categories in which seaweed is present to continue to expand. Not only is it predicted to become the next big superfood, but has also been labelled the number one nutrition trend of the year.**

So what now? Time to fill your ships, I mean shops with all things seaweedy!

*Mintel, 2016. **Australian Food News, 2016.