STANDING OUT FROM THE COMPETITION CAN SEEM DIFFICULT WHEN YOU’RE BOTH SELLING SIMILAR OR EVEN THE EXACT SAME GLUTEN-FREE, ORGANIC AND SPECIALTY FOODS.
You’re marketing sustainable products; and so are your competition. You’re offering condition-specific products; so are they. It seems everything you’re proud to offer, the competition are following.
So what’s a store to do to been seen, heard and selling more than the competition? Have a look at the top tips below and get closer to gaining competitive advantage.
REALLY CONNECT TO CUSTOMERS WITH CONDITION-SPECIFIC AND
Show you really understand what health concerns are important in your community. Be up-to-date with local knowledge, allow yourself to be flexible with deals and always offer customised holistic health solutions for full vitality, as opposed to just a pharmaceutical solution.
Research what health conditions are most common in your local area and promote ways to assist recovery from them. Even couple the promotion of such products with a special sale.
LET THEM TOUCH, TASTE AND SEE
Offering product samples and running in store demonstrations gives your customers a chance to try and understand the products that you are selling. It also creates theatre in your store, which makes the in-store shopper experience more exciting and engaging.
Studies have attested to the effectiveness of sampling. Not only are sales boosted on the product that is sampled, but it often causes a boost in sales of the parent brand and this boost lasts long afterward. *
SHARE YOUR SOCIAL RESPONSIBILITY STORIES – LOUD AND PROUD
Instead of solely concentrating on the social responsibility of the products you sell, highly market your company’s social responsibility as a whole. If your business is involved with local projects, you donate to charities, coach a little sports team or have any other social involvement, let it be known (in a modest manner of course).
Highlighting deep, personal connections you hold with the community’s social wellness makes for a good story to share and shows social responsibility.
NATURAL NEEDS TO MEAN MORE – GIVE YOUR PRODUCTS PERSONALITY
Stores offering natural products are by far scarce, due to ongoing increase in demand for such products. With so much out there, it’s no longer good enough to just stock natural products, they also need to be presented with personality.
First define what natural means in your community and then leverage that in your store to offer what the community wants, presented in a way that would
INVOLVE THE COMMUNITY WHEN HOLDING EVENTS
Across the board, customer are seeking information on how to gain vitality through learning about health lifestyles. They want engagement from retailers to be ongoing. Instead of hosting a one off event that could be large scale, opt for more frequent, smaller events to give customers the ongoing engagement that they desire.
In your regular events, try something a little more innovative like partnering with a local school or charity to create a community event based around the products
OFFER REAL VALUE WITH SPECIALTY STAFF
Forget competing on price, offer value beyond cheapness. Make new products and new trends approachable by arming yourself with knowledgeable staff that offer valuable lifestyle information. Create opportunities for your staff to discuss lifestyle trends by offering your customers store tours or cooking demonstrations based on specific lifestyle trends (ex. paleo or vegan).
Even advertise that you have staff on hand to help with new products by hanging signs and posters instore or posting on your social media pages.
THINK BIGGER WHEN IT COMES TO ENVIRONMENTAL SUSTAINABILITY
Stress that the sustainability is a core area of focus for your business. No matter your size, sharing your eco-efforts is important. Don’t stop there, get started on some large-scale initiatives too. It’s not as daunting as it first may seem.
When it comes to new equipment or new mechanical infrastructure surrounding sustainability, why not make enquiries with local and state government departments as there may be subsidies available. Not only will you save money on sustainability efforts, but you can also leverage it in marketing.
UTILISE RESOURCES FOR AFFORDABLE MARKET RESEARCH
Customised market research, sustainability analysis or new technology doesn’t necessarily cost a fortune and it’s not exclusive to territory or big players. It’s actually more easily obtained then you may think.
Partnering with local universities or food science departments can help you to access knowledge on health, nutrition, food access, or even sustainability. Local universities look for places to test new technology and apply their research, so embrace the opportunity to be a guinea pig and take advantage of the resources you have around you.