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A Retailer’s Guide to the Best Natural Sunscreen

Wholesale natural sunscreen

As more consumers make greener choices for their beauty and personal care products, there is a corner of the market that is innovating in a big way – suncare.

Valued at AUD $20.48 billion, the global suncare market is expected to grow at a CAGR of 6.6% to 2030. Predictions are that natural, organic and eco options will dominate with consumers now acutely aware of the impact traditional sunscreen chemicals have on skin and the environment.


There are broadly two types of sunscreen – chemical and physical.

Chemical sunscreens contain active ingredients like oxybenzone, octinoxate or avobenzone. These are all UV absorbers. When they are rubbed into the skin, they work to absorb the UV rays from the skin, preventing sun damage in the process.

On the other hand, physical sunscreens work as a physical barrier between skin and the sun. They contain active ingredients like zinc oxide or titanium dioxide. 

For one, consumers are increasingly conscious of the products they use on their skin. But there’s also significant concern around the damage common chemical sunscreen ingredients are causing to reef environments. Destinations like Hawaii, Palau and Aruba have even gone so far as to ban sunscreens containing chemicals like oxybenzone and octinoxate. 

What does this mean for sunscreen sales in Australia? We have some of the most beautiful ocean environments in the world and a country of sun-loving water enthusiasts. As natural health turns mainstream, more Australians are embracing sustainable brands across all categories, making the decision to stock natural sunscreen alternatives a smart move for retailers.

Amongst the hundreds of brands we stock at Unique Health Products, we’re proud to count many natural sunscreen suppliers in the mix. These considered choices are leaders in the eco suncare market, with strong brand awareness and high-quality, premium offerings. 

SurfMud suncare


Created by surfers looking for a product to stand up to long surf sessions, SurfMud now caters to a broad market including surfers, families and eco-conscious consumers. 

Made with non-nano zinc oxide and natural, plant-based ingredients, the formulations are reef safe, cruelty free and non toxic. 

  • Made and tested in Australia
  • Hypoallergenic and suitable for sensitive skin
  • Recyclable, low-impact packaging
People4Ocean physical sunscreen


Co-created by marine biologists and spa skincare specialists, People4Ocean products are mineral-based and made with a proprietary blend of botanical essential oils.

Packaged in 100% kerb-side recyclable packaging, the reef-safe formulations are made in Australia and are right on-trend to cater to the eco-luxe market. 

  • Multitasking formulas for sun protection and skin nourishment
  • Beautifully scented with natural botanicals
  • Offers both suncare and after sun products
Little Urchin natural suncare


Designed for the whole family to use, the Australian-made Little Urchin range is 100% natural with sunscreen and moisturising products. 

The ingredients are chosen to be gentle on skin and the environment resulting in reef-safe formulations that are suitable for sensitive skin. 

  • Non-greasy and rubs in clear
  • Rich in antioxidants
  • Organic ingredients
Ethical Zinc sunscreen


Suitable for sensitive skin and with no chemical UV filters, the Ethical Zinc range is reef safe and made in Australia.

Up to 4 hours water resistant, the products are SPF 50+ and offer broad spectrum protection. 

  • Fragrance free option available
  • Made using 100% solar power
  • Certified cruelty free


A popular brand with parents for their extensive range of oral hygiene and bathtime products, Jack N’ Jill also has a kids sunscreen.

Made in Australia with chamomile and calendula, the non-nano SPF30 formulation is 3 hours water resistant and offers broad spectrum protection.

  • Fun packaging to appeal to children
  • Suitable for 6 months+
  • Free from preservatives and synthetic fragrances
Wotnot natural sunscreen


Ideal for people with sensitive skin and with formulations that are gentle enough for babies, the Wotnot range is made with herbal extracts and free from artificial preservatives. 

The products use nourishing, organic ingredients to care for skin and zinc oxide for broad spectrum UV protection.

  • Vegan friendly and not tested on animals
  • Reef friendly
  • Also offers tinted BB SPF Creams and sunless tanning products
Natural aloe vera


After sun sprays, lotions and gels are the perfect sunscreen companion products for those who may forget to apply or reapply their sun protection.  

Aloe vera is widely known as a soothing treatment for sunburn. It works to reduce inflammation providing relief to red, painful skin.

Brands such as Aloe Pura, Dr Organic and Every Bit Organic Raw all offer natural aloe vera alternatives with organic ingredients. 


You can find all of the wholesale natural sunscreen brands and products above in our online store where you can shop online, anytime. Alternatively, call our friendly sales team on 1800 787 904. If you don’t have a wholesale account with us yet, you can register for one here.