Founders, Justin and Rachel, had their first child a few years ago and immediately joined parents all over the world who are concerned about current environmental issues and the direct effects they have on children. Jack N’ Jill’s flagship product is a natural toothpaste for babies, toddlers and children that is safe to swallow. The range has further expanded to encompass a wide range of products, including the first children’s toothbrush made with a handle made of non-GMO cornstarch, and therefore biodegradable and recyclable.