Retail Focus: The Senses Are the Secret to Active Nutrition Sales

AUSTRALIANS’ INTEREST IN FITNESS ACTIVITIES FOR HEALTH AND WELLNESS ARE DRIVING THE DEMAND FOR MORE ACTIVE NUTRITION PRODUCTS.

This demand for active nutrition products is pushing the global market, which is predicted to grow at a strong compound annual growth rate (CAGR) of 9% from 2013 to 2019, to reach AUD$49.14 billion by 2019.*

With demand clearly increasing, what can you do to drive customers into your store, push them to the purchase intent stage and then break down all barriers to get the sale? The answer is reclaim sensory engagement.

With a lingering stigma around how unpleasant sports nutrition products can be, taste is a big obstacle with this category. Allowing customers the opportunity to taste, touch and smell the products helps to overcome this.

In some studies, samples have boosted
sales by as much as 2,000%!+

With a rapidly growing category, it’s inevitable that some people won’t understand what some active nutrition products do or what they even look like out of the packet, let alone what they taste like.

Help your customers to better understand these products and better persuade them to purchase. First think of the brand experience as sensations, feelings, perceptions and behavioural responses evoked by the senses, these are the brand stimuli.

Sensory brand engagement via the Five Senses:

– Sight: brand look
– Taste: brand flavour
– Touch: brand texture
– Smell: brand scent
– Sound: brand soundtrack

Then understand that these greatly influence consumer satisfaction and loyalty. These can be the secret to increasing sales and helping premium products with higher margins, gain powerful competitive advantage.**

By offering a well-thought out sampling experience, you’re allowing customers to learn more about the products and engage with them in an appealing environment, but can also resinate though to them on a sub-conscious level. Reciprocity is the strong human instinct. As Dan Ariely, a behavioural economist at Duke University, explains “If somebody does something for you”—such as giving you a piece of an energy bar, or a cup of an electrolyte drink —“you really feel a rather surprisingly strong obligation to do something back for them.”+

Your sampling check list:

– Variety of flavours / products prepared and served in sample sizes
– Unopened products that are being sampled for show
– Knowledgeable staff that will stay at the stall and answer questions
– Bright posters to promote the products clearly
– A branded, clean, well-thought out, powerful display
– Consider a survey card for customers to complete
– Stock on the shelves ready to sell

Give your customers a tactical interaction and start influencing their experience and subsequently their purchase decision. Use sensory engagement, the secret to active nutrition sales.

TIP! Add some extra excitement by asking samplers to rate the product and leave their email to win a prize or get a discount voucher. This will help you grow your email marketing database, get valuable customer feedback and increase excitement to better persuade them subconsciously into a sale.

*Globe Newswire, 2016.
^ Statista, 2013.
+ Supermarket News, 2005.
** Deakin University Australia, 2011.

Aussies Hunger for Vegan Friendly Products

AUSTRALIANS HAVE FLIPPED THEIR TYPICAL TUCKER FROM ‘MEAT AND THREE VEG’ TO FEATURE AN EXPANDING RANGE OF ANIMAL-FREE OPTIONS.

Ewa Hudson, Head of Health and Wellness at Euromonitor International, said that Australia is one to watch when it comes to the demand for vegan friendly products.

Between 2015 and 2020, Australia is projected to continue as the third-fastest-growing vegan market in the world at 9.6% growth. Not far ahead is United Arab Emirates growing at 10.6%, with China leading the growth at 17.2%.

In Australia, it’s Tasmania that’s leading demand for vegan options. Newcastle, Gold Coast, Sunshine Coast and Canberra also make it to the top 5 locations most interested in veganism.
With demand increasing rapidly, Australia’s packaged vegan food market is set to grow over $60 million in value to reach $215 million by 2020.

 

Vegan Friendly Products

 

Globally, this alternative lifestyle has been supported by high profile, mainstream celebrities like Beyoncé. Support has also come from the increased awareness about the health benefits of vegan options, as well as the increased need that Australians have developed for transparency in what the consume. The internet makes it simple for consumers to easily access information on veganism and farm- to-table practices. People want to know where their food comes from.

 

With demand increasing, vegan friendly products have only seen the opportunity to develop further in quality and taste. Veganism is hence losing its ‘hippie’ stereotype and becoming more mainstream everyday. People want good food they don’t feel guilty eating, both morally and in terms of health. Consumers are learning fast that vegan options are where they’ll get this.

According to Google, ‘Vegan’ is searched more in Australia, than anywhere else in the world.

So what products are seeing the most growth in the vegan sector?

In Australia, dairy-type products, worth $83.7 million come in as the most popular non-animal products in Australia. These are followed by sauces, dressings and condiments worth $26.3 million. Closely behind is biscuits and snack bars valued at $12.5 million, confectionary worth $6.9 million, breakfast cereals at $5.4 million, and then spreads worth $1.1 million.*

According to Australian Dietary Guidelines, appropriately planned vegetarian diets, including total vegetarian or vegan diets, are healthy and nutritionally adequate.

Vegan Friendly Products

Stock a range of vegan friendly products and share the benefits of veganism to get a slice of the growing category.

Check out the top-selling vegan friendly products from The Whole Foodies, Monica’s Mixes, East Bali Cashews, Power Super Foods, Protein Supplies Australia, Extraordinary Foods, Natural Evolution, Blue Dinosaur, GimMe, and Protes.

 

Source: Euromonitor International, 2016.

The Tribe Turning Beauty Basics Boodiful

YES – BOODIFUL. NO, IT’S NOT A SPELLING ERROR, BUT A WORD THAT’S CARVING ITS WAY INTO THE NATURAL BEAUTY WORLD THANKS TO A FRESH NEW BEAUTY BASICS BRAND – THE WHOLE BOODIES.

At a glance, you can see why this brand is captivating consumers. Artistically designed packaging and clever copy combines to make these simple products pop on the shelf and all over the digital world.

But their beauty goes beyond the bright packaging and cheeky brand charisma. Take a visit to their website or Instagram and you’ll know what we mean
by charisma.

Each of The Whole Boodies products are crafted with rich, organic, vegan-friendly ingredients and complemented with an active marketing strategy and competitive price point.

Demand for organic beauty is predicted to grow to over $13 Billion by 2018.

With one of the categories main barriers to purchase being price, The Whole Boodies offer the perfect products for customers just transitioning into organic beauty. With the recommended retail price starting from just $9.95, customers won’t need to get a personal loan in order to better care for their body.

The Whole Boodies range encapsulates products across the hair care, body care and oral care categories using naturally cleansing and moisturising ingredients to offer quality products that are free from harsh chemicals.

Hair Care
The Whole Boodies Coconut Vanilla Shampoo and Coconut Vanilla Conditioner are an oasis for all hair types. They were crafted from the determination to discover the perfect combination of hydrating coconut with sweet vanilla tones. Infused with the right nutrient-rich ingredients like shea butter, avocado oil, coconut oil, vanilla essential oil and jojoba oil, they promote healthy growth, provide deep conditioning, repair damaged follicles and leave your hair with a shiny glow.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Body Care
The Whole Boodies body care includes a Coconut Vanilla Body Wash and Coconut Vanilla Body Lotion, plus roll-on deodorants in natural lavender, zesty and vanilla fragrances. The brand avoids the use of synthetics to fragrance the products, using nourishing essential oils instead to create incredibly aromatic products. The deodorants are all free from the toxic metal, aluminium and instead use naturally antibacterial ingredients like aloe vera and witch hazel to ensure fast absorbing, long lasting protection, the natural way.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Aluminium free
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Oral Care
Wanting to create a minty fresh oral care range, without any nasty ingredients that lurk in some non-natural brands, The Whole Boodies used quality essential oils and naturally antibacterial aloe vera juice to create a refreshingly natural mint mouthwash and toothpaste. Removing all synthetic chemicals and artificial ingredients, leaves the toothpaste with a smooth, natural aloe vera-like texture.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Fluoride free
• Mineral oil free
• Affordable

Dedicated to you, Australian consumers, the environment and animals, The Whoel Boodies tribe promise that each and every bottle they share is all natural, organic, cruelty free, looks good, smells good, works well, comes with a cheeky side of character and are all completely affordable!

Now? Your customers just have to resist the urge to share these boodiful bottles of goodness with their tribe.

The Whole Boodies is exclusively distributed by Unique. If you’d like to have the bold and bright tribe selling quick in your store, just add The Whole Boodies to your next order here and ask our customer service team for supporting POS material.

If you don’t already have a Unique account, contact us to get started.