Food Trends You Need to Know!

DRIVE SALES AND INCREASE CUSTOMER LOYALTY BY STAYING ON TOP OF EMERGING TRENDS AND KEEPING ABREAST OF THE BEST OF THE ESTABLISHED HEALTHY, ETHICAL AND NUTRITIONAL MOVEMENTS.

Give People a Reason to Go to Your Store:

1. Create atmosphere in store by featuring a new trend each week or month.

2. Encourage your staff to try the products themselves, so they can speak from the heart when sharing new products with customers.

3. Connect online with offline – customers like to research online first, so make sure your website is up to date and includes relevant information.
– uhp.com.au offers a wide range of blogs and is a great source of information
– Provide a store locator and if possible, access to real-time in store inventory

4. Tell a Visual Story – in store presentation can increase impulse purchases and peak customers interest.
– Download posters and wobblers from uhp.com.au/shop to shout out about new products and existing lines in store

5. Embrace Shoppertainment – plan regular small events around different food trends.
– Include product demonstrations, samples, informational talks
– Utilise social media and in store signage to promote your event

Functional food and drinks

Customers are increasingly searching out foods and drinks containing health-giving benefits. Expect to hear much more talk of products such as turmeric shots, cold-pressed juices, matcha or ginger-based food and drinks and seaweed products.

Functional Food and Drinks

Sea vegetables

We’ve seen an exponential rise in vegetarian and vegan cooking in the last few years. One sub-genre which is starting to grow is sea vegetables. From kelp noodles to seaweed snacks (including popcorn), customers are looking to sea vegetables to enhance their foods flavour or replace an existing food product.

Sea Vegetables - The Whole Foodies

Healthy snacks and grab n’ go

Already a popular category, the continued blurring of mealtimes will mean more of us opt to graze instead of eat three meals a day. Picking and sharing small plates are on the rise, as are healthier snack solutions, so make sure you stock a good range of products such as seaweed, low-sugar or protein snacks, energy or paleo bars and nuts.

CLIF Bar

Speed Scratch

Easy meals that are nutritious too? The speed scratch premise – start with a good quality, healthy, prepared or semi-prepared convenience product, then add some healthy ingredients of your own. Customers will be increasingly looking for products like bake, snack and bread mixes and meal bases.

Speed Scratch

Personalised diets

People are adapting diets to suit their own health needs and looking to eat what they think will make them feel better. Personalised diets and lifestyles that are emerging or established include paleo, vegan, FODMAP, high protein, low carb, low sugar and wholefoods.

Low Sugar Sarah Wilson

To discover our latest trends, subscribe to our newsletters and check out the latest on-trend products on our online shop.

4 Ecommerce Rules for Success and Sales

Patrick ForsterPATRICK FOSTER IS A PROFESSIONAL, ECOMMERCE WRITER & MARKETER WHO HELPS PEOPLE WITH HIS INSIGHTFUL ECOMMERCE ARTICLES. Being in the game for ten years now, he has a lot to share about marketing, start-ups and more and he always has something new to share in this industry. Whether you’re primarily an ecommerce store or you’re looking to expand your retail environment to include an ecommerce element, Patrick has some helpful tips for you.

Everyone wants to find success online, but the difference when you sell health products is that you want to make a success by helping others! But the truth is, health products or not, there are certain rules you need to follow if you want to play the ecommerce game and I’m here to share them with you. From your USP (unique selling point) to your social media — here is how to make a success of ecommerce for your brand or business.

Rule Number One: Have a Clear USP

With a clear and strong unique selling point, you’re giving people a good reason to use you next time they need something. You may think to yourself “I’ve got a USP, it’s me!” but I’m afraid you’re going to have to be a bit more particular than that. Why is it that a customer would turn to you, and not one of the many other websites out there?

Think of it like this, if you can offer something that people can get nowhere else, whether it’s a certain type of product, or just the way your service works, then that’s always going to be a reason for people to come back. If you find something wholly unique, anybody who likes your offering will turn to you whenever they need it. But the “unique” thing that you offer might actually be the same service as another site, the only difference being that you do it better. If there are no ‘good’ websites offering what you’re offering, you’re filling an important gap.

Of course, it can be quite hard to think of a USP. One thing you might like to do is read the negative reviews of your competitors. Find out where they’re falling down and where you can step up. Think about what you want, but which you can’t find. One example is the growing interest in veganism in Australia; there’ll be a lot of businesses finding success by offering vegan alternatives to foods which previously did not have any alternatives.

If you’re struggling, check out this more comprehensive USP guide. Read around and give this subject some serious thought. Your USP will be one of your biggest ecommerce success factors because not only does it help you stand out, it helps you create real value for your customers.

Rule Number Two: Make Sure You’ve Got a Good Site

If you’re looking to buy something online, and then you come across a bad and old looking website, are you going to get it from them? As superficial as it may seem, the answer is no. Nobody is. Here a quick list of things that make a site “good”:

● Responsive Web Design
● Easy to Navigate
● Quick to Load
● Pleasing to the Eye (no clashing colours)
● No Blank Space
● Not Too Much Text

Those are probably the six most important things to have if you want a site which most people will think of as respectable. You don’t need something really flashy, just something which looks good and professional — a badly designed site will lead to a downturn in conversions and sales, and won’t help to ‘sell’ your brand.

If you’re worried you don’t have the skills to create that, try something like Shopify, it’s a very simple ecommerce creation tool. Other options include selling through social media, WordPress plugins, or using an open-source system like Magento, which are also viable options. They all work a little differently so it’s important to find out which one works best for you.

Rule Number 3: Be Social

I’m not just talking about social media here (although I am, also talking about social media.) Shops on the high street have the luxury of occupying physical space. People find out about them just because they have to walk past them. For an ecommerce website to reach as many people, you need to be active and get out there. Go to ecommerce events, go to conferences, go to tradeshows – any chance to meet new people (and make potentially useful connections) is a chance worth taking. Check out what events are going on in your local area (you can check out local ecommerce events on places like Eventbrite — here’s what’s happening in Sydney).

When it comes to which social media to use, it’s all about finding the right platform. What are your competitors using? Are they missing a trick somewhere? There are so many sites you could use. Here’s just a quick list:

● Facebook
● Twitter
● Pinterest
● Google +
● YouTube
● Vimeo
● LinkedIn
● Instagram

If your research doesn’t really turn up anything that gives you an indication of which site to use, why don’t you just experiment? Try them all until you find your niche. But be sure not to overexert yourself and spread yourself too thin. It’s important that the content you create matches the platform in terms of messaging and call to action — know when to be more visual, and when you need to go in with some witty wordplay. A content research tool like Buzzsumo can help you find out which channels are most popular in your niche.

Rule Number 4: Have Patience

This is something which doesn’t get said often enough. Too many articles paint a portrait of somebody going online, setting up shop, sending a few tweets and then having something to live off. I hate to be a pessimist, but that almost certainly will not happen. The internet is a large place and you can’t expect overnight success. You could be working for a couple of years before it takes off properly. During this time, it’s important that you have funds in place and that you spend time getting to know your customers (and market).

But I don’t want to end this post on a negative. Yes, starting an ecommerce site does take time and it does take money, but if you’re passionate about your idea and you really have faith in yourself, you just might succeed.

 

Seaweed Superfood Company – Snacks that Pop!

SEAWEED MAY NOT BE THE FIRST THING THAT POPS INTO YOUR MIND AS A TOP SELLER IN YOUR SNACK AISLE, BUT ACCORDING TO EXPERTS IN THE HEALTH FOOD INDUSTRY (INCLUDING HIGHLY INFLUENTIAL FIGURE SARAH WILSON), IT’S DESTINED TO BE THE NEXT BIG SUPERFOOD.

Janet Duncan, the entrepreneur behind Seaweed Superfood Company, has been hooked on seaweed and its many health benefits her entire life.

Having a Japanese mother, Janet grew up loving seaweed but it wasn’t so easy to convince her Australian husband and son to change their perception of seaweed from the slimy stuff on the beach to a nutrient, edible superfood.

After studying the health benefits of seaweed and discovering it’s loaded with iodine, calcium, potassium, magnesium, zinc and many more trace minerals and vitamins, she began sneaking it into food she shared with family and friends – and they loved it!

Seaweed stats - Seaweed Superfood Company

After recognising the opportunity to harness the extensive health benefits of seaweed in delicious snacks that consumers want to eat (not just because they’re good for them), Janet and her seaweed-convert husband teamed up to launch Seaweed Superfood Company Popcorn to Australian consumers.

Their popcorn is available in four incredible flavours: Nori Sesame, Spiced Turmeric, Cacao, and Chilli.

As the business idea developed, Janet altered the products to appeal to more consumers, making them gluten free, vegan, dairy free and made with organic ingredients.

Made from non-GMO, Australian corn and wild-harvested, sustainable seaweed and available in snack sized 50g bags, they’re perfect for filling consumer demand for healthy grab n’ go snacks.

Discover the full range available on our online shop.

Read more about why it’s time to bring seaweed to the table here.

 

Generating Sales For Every Generation

WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.

While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.

Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.

 

GENERATION Z – AGED UNDER 22

30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.

BARRIERS
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.

OPPORTUNITIES 
41% are willing to pay a premium for sustainable products and 37% for gluten free products.

TRY THIS
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.

Generation Z - Products

 

MILLENNIALS – AGED 23-36

Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.

BARRIERS
This consumer group have a strong need for simplicity and transparency with their food choices.

OPPORTUNITIES 
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.

TRY THIS
Use social media to create hype around the organic and natural products you stock.

Generation Millennials- Products

 

GENERATION X – AGED 37-51

For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.

BARRIERS
74% are not willing to pay a premium for products that offer healthy attributes.

OPPORTUNITIES 
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.

TRY THIS
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.

Generation X - Products

 

BABY BOOMERS – AGED 52-66

Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.

BARRIERS
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.

OPPORTUNITIES 
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.

TRY THIS
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.

Generation Baby Boomers - Products

 

THE SILENT GENERATION – AGED 67+

Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.

BARRIERS
They don’t see health attributes as important, nor are they willing to pay more for them.

OPPORTUNITIES 
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.

TRY THIS
Use wobblers and clear signage to point out sugar free products.

The Silent Generation - Products

For further assistance on point of sale material or tips on attracting consumers contact us or read top tips to get seen, heard and selling.

Sources:
Nielson, 2016.
Forbes, 2015.
Euromonitor, 2016.

Aussies Hunger for Vegan Friendly Products

AUSTRALIANS HAVE FLIPPED THEIR TYPICAL TUCKER FROM ‘MEAT AND THREE VEG’ TO FEATURE AN EXPANDING RANGE OF ANIMAL-FREE OPTIONS.

Ewa Hudson, Head of Health and Wellness at Euromonitor International, said that Australia is one to watch when it comes to the demand for vegan friendly products.

Between 2015 and 2020, Australia is projected to continue as the third-fastest-growing vegan market in the world at 9.6% growth. Not far ahead is United Arab Emirates growing at 10.6%, with China leading the growth at 17.2%.

In Australia, it’s Tasmania that’s leading demand for vegan options. Newcastle, Gold Coast, Sunshine Coast and Canberra also make it to the top 5 locations most interested in veganism.
With demand increasing rapidly, Australia’s packaged vegan food market is set to grow over $60 million in value to reach $215 million by 2020.

 

Vegan Friendly Products

 

Globally, this alternative lifestyle has been supported by high profile, mainstream celebrities like Beyoncé. Support has also come from the increased awareness about the health benefits of vegan options, as well as the increased need that Australians have developed for transparency in what the consume. The internet makes it simple for consumers to easily access information on veganism and farm- to-table practices. People want to know where their food comes from.

 

With demand increasing, vegan friendly products have only seen the opportunity to develop further in quality and taste. Veganism is hence losing its ‘hippie’ stereotype and becoming more mainstream everyday. People want good food they don’t feel guilty eating, both morally and in terms of health. Consumers are learning fast that vegan options are where they’ll get this.

According to Google, ‘Vegan’ is searched more in Australia, than anywhere else in the world.

So what products are seeing the most growth in the vegan sector?

In Australia, dairy-type products, worth $83.7 million come in as the most popular non-animal products in Australia. These are followed by sauces, dressings and condiments worth $26.3 million. Closely behind is biscuits and snack bars valued at $12.5 million, confectionary worth $6.9 million, breakfast cereals at $5.4 million, and then spreads worth $1.1 million.*

According to Australian Dietary Guidelines, appropriately planned vegetarian diets, including total vegetarian or vegan diets, are healthy and nutritionally adequate.

Vegan Friendly Products

Stock a range of vegan friendly products and share the benefits of veganism to get a slice of the growing category.

Check out the top-selling vegan friendly products from The Whole Foodies, Monica’s Mixes, East Bali Cashews, Power Super Foods, Protein Supplies Australia, Extraordinary Foods, Natural Evolution, Blue Dinosaur, GimMe, and Protes.

 

Source: Euromonitor International, 2016.

The Tribe Turning Beauty Basics Boodiful

YES – BOODIFUL. NO, IT’S NOT A SPELLING ERROR, BUT A WORD THAT’S CARVING ITS WAY INTO THE NATURAL BEAUTY WORLD THANKS TO A FRESH NEW BEAUTY BASICS BRAND – THE WHOLE BOODIES.

At a glance, you can see why this brand is captivating consumers. Artistically designed packaging and clever copy combines to make these simple products pop on the shelf and all over the digital world.

But their beauty goes beyond the bright packaging and cheeky brand charisma. Take a visit to their website or Instagram and you’ll know what we mean
by charisma.

Each of The Whole Boodies products are crafted with rich, organic, vegan-friendly ingredients and complemented with an active marketing strategy and competitive price point.

Demand for organic beauty is predicted to grow to over $13 Billion by 2018.

With one of the categories main barriers to purchase being price, The Whole Boodies offer the perfect products for customers just transitioning into organic beauty. With the recommended retail price starting from just $9.95, customers won’t need to get a personal loan in order to better care for their body.

The Whole Boodies range encapsulates products across the hair care, body care and oral care categories using naturally cleansing and moisturising ingredients to offer quality products that are free from harsh chemicals.

Hair Care
The Whole Boodies Coconut Vanilla Shampoo and Coconut Vanilla Conditioner are an oasis for all hair types. They were crafted from the determination to discover the perfect combination of hydrating coconut with sweet vanilla tones. Infused with the right nutrient-rich ingredients like shea butter, avocado oil, coconut oil, vanilla essential oil and jojoba oil, they promote healthy growth, provide deep conditioning, repair damaged follicles and leave your hair with a shiny glow.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Body Care
The Whole Boodies body care includes a Coconut Vanilla Body Wash and Coconut Vanilla Body Lotion, plus roll-on deodorants in natural lavender, zesty and vanilla fragrances. The brand avoids the use of synthetics to fragrance the products, using nourishing essential oils instead to create incredibly aromatic products. The deodorants are all free from the toxic metal, aluminium and instead use naturally antibacterial ingredients like aloe vera and witch hazel to ensure fast absorbing, long lasting protection, the natural way.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Aluminium free
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Oral Care
Wanting to create a minty fresh oral care range, without any nasty ingredients that lurk in some non-natural brands, The Whole Boodies used quality essential oils and naturally antibacterial aloe vera juice to create a refreshingly natural mint mouthwash and toothpaste. Removing all synthetic chemicals and artificial ingredients, leaves the toothpaste with a smooth, natural aloe vera-like texture.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Fluoride free
• Mineral oil free
• Affordable

Dedicated to you, Australian consumers, the environment and animals, The Whoel Boodies tribe promise that each and every bottle they share is all natural, organic, cruelty free, looks good, smells good, works well, comes with a cheeky side of character and are all completely affordable!

Now? Your customers just have to resist the urge to share these boodiful bottles of goodness with their tribe.

The Whole Boodies is exclusively distributed by Unique. If you’d like to have the bold and bright tribe selling quick in your store, just add The Whole Boodies to your next order here and ask our customer service team for supporting POS material.

If you don’t already have a Unique account, contact us to get started.