Retail Focus: The Senses Are the Secret to Active Nutrition Sales

AUSTRALIANS’ INTEREST IN FITNESS ACTIVITIES FOR HEALTH AND WELLNESS ARE DRIVING THE DEMAND FOR MORE ACTIVE NUTRITION PRODUCTS.

This demand for active nutrition products is pushing the global market, which is predicted to grow at a strong compound annual growth rate (CAGR) of 9% from 2013 to 2019, to reach AUD$49.14 billion by 2019.*

With demand clearly increasing, what can you do to drive customers into your store, push them to the purchase intent stage and then break down all barriers to get the sale? The answer is reclaim sensory engagement.

With a lingering stigma around how unpleasant sports nutrition products can be, taste is a big obstacle with this category. Allowing customers the opportunity to taste, touch and smell the products helps to overcome this.

In some studies, samples have boosted
sales by as much as 2,000%!+

With a rapidly growing category, it’s inevitable that some people won’t understand what some active nutrition products do or what they even look like out of the packet, let alone what they taste like.

Help your customers to better understand these products and better persuade them to purchase. First think of the brand experience as sensations, feelings, perceptions and behavioural responses evoked by the senses, these are the brand stimuli.

Sensory brand engagement via the Five Senses:

– Sight: brand look
– Taste: brand flavour
– Touch: brand texture
– Smell: brand scent
– Sound: brand soundtrack

Then understand that these greatly influence consumer satisfaction and loyalty. These can be the secret to increasing sales and helping premium products with higher margins, gain powerful competitive advantage.**

By offering a well-thought out sampling experience, you’re allowing customers to learn more about the products and engage with them in an appealing environment, but can also resinate though to them on a sub-conscious level. Reciprocity is the strong human instinct. As Dan Ariely, a behavioural economist at Duke University, explains “If somebody does something for you”—such as giving you a piece of an energy bar, or a cup of an electrolyte drink —“you really feel a rather surprisingly strong obligation to do something back for them.”+

Your sampling check list:

– Variety of flavours / products prepared and served in sample sizes
– Unopened products that are being sampled for show
– Knowledgeable staff that will stay at the stall and answer questions
– Bright posters to promote the products clearly
– A branded, clean, well-thought out, powerful display
– Consider a survey card for customers to complete
– Stock on the shelves ready to sell

Give your customers a tactical interaction and start influencing their experience and subsequently their purchase decision. Use sensory engagement, the secret to active nutrition sales.

TIP! Add some extra excitement by asking samplers to rate the product and leave their email to win a prize or get a discount voucher. This will help you grow your email marketing database, get valuable customer feedback and increase excitement to better persuade them subconsciously into a sale.

*Globe Newswire, 2016.
^ Statista, 2013.
+ Supermarket News, 2005.
** Deakin University Australia, 2011.

Aussies Hunger for Vegan Friendly Products

AUSTRALIANS HAVE FLIPPED THEIR TYPICAL TUCKER FROM ‘MEAT AND THREE VEG’ TO FEATURE AN EXPANDING RANGE OF ANIMAL-FREE OPTIONS.

Ewa Hudson, Head of Health and Wellness at Euromonitor International, said that Australia is one to watch when it comes to the demand for vegan friendly products.

Between 2015 and 2020, Australia is projected to continue as the third-fastest-growing vegan market in the world at 9.6% growth. Not far ahead is United Arab Emirates growing at 10.6%, with China leading the growth at 17.2%.

In Australia, it’s Tasmania that’s leading demand for vegan options. Newcastle, Gold Coast, Sunshine Coast and Canberra also make it to the top 5 locations most interested in veganism.
With demand increasing rapidly, Australia’s packaged vegan food market is set to grow over $60 million in value to reach $215 million by 2020.

 

Vegan Friendly Products

 

Globally, this alternative lifestyle has been supported by high profile, mainstream celebrities like Beyoncé. Support has also come from the increased awareness about the health benefits of vegan options, as well as the increased need that Australians have developed for transparency in what the consume. The internet makes it simple for consumers to easily access information on veganism and farm- to-table practices. People want to know where their food comes from.

 

With demand increasing, vegan friendly products have only seen the opportunity to develop further in quality and taste. Veganism is hence losing its ‘hippie’ stereotype and becoming more mainstream everyday. People want good food they don’t feel guilty eating, both morally and in terms of health. Consumers are learning fast that vegan options are where they’ll get this.

According to Google, ‘Vegan’ is searched more in Australia, than anywhere else in the world.

So what products are seeing the most growth in the vegan sector?

In Australia, dairy-type products, worth $83.7 million come in as the most popular non-animal products in Australia. These are followed by sauces, dressings and condiments worth $26.3 million. Closely behind is biscuits and snack bars valued at $12.5 million, confectionary worth $6.9 million, breakfast cereals at $5.4 million, and then spreads worth $1.1 million.*

According to Australian Dietary Guidelines, appropriately planned vegetarian diets, including total vegetarian or vegan diets, are healthy and nutritionally adequate.

Vegan Friendly Products

Stock a range of vegan friendly products and share the benefits of veganism to get a slice of the growing category.

Check out the top-selling vegan friendly products from The Whole Foodies, Monica’s Mixes, East Bali Cashews, Power Super Foods, Protein Supplies Australia, Extraordinary Foods, Natural Evolution, Blue Dinosaur, GimMe, and Protes.

 

Source: Euromonitor International, 2016.

The Tribe Turning Beauty Basics Boodiful

YES – BOODIFUL. NO, IT’S NOT A SPELLING ERROR, BUT A WORD THAT’S CARVING ITS WAY INTO THE NATURAL BEAUTY WORLD THANKS TO A FRESH NEW BEAUTY BASICS BRAND – THE WHOLE BOODIES.

At a glance, you can see why this brand is captivating consumers. Artistically designed packaging and clever copy combines to make these simple products pop on the shelf and all over the digital world.

But their beauty goes beyond the bright packaging and cheeky brand charisma. Take a visit to their website or Instagram and you’ll know what we mean
by charisma.

Each of The Whole Boodies products are crafted with rich, organic, vegan-friendly ingredients and complemented with an active marketing strategy and competitive price point.

Demand for organic beauty is predicted to grow to over $13 Billion by 2018.

With one of the categories main barriers to purchase being price, The Whole Boodies offer the perfect products for customers just transitioning into organic beauty. With the recommended retail price starting from just $9.95, customers won’t need to get a personal loan in order to better care for their body.

The Whole Boodies range encapsulates products across the hair care, body care and oral care categories using naturally cleansing and moisturising ingredients to offer quality products that are free from harsh chemicals.

Hair Care
The Whole Boodies Coconut Vanilla Shampoo and Coconut Vanilla Conditioner are an oasis for all hair types. They were crafted from the determination to discover the perfect combination of hydrating coconut with sweet vanilla tones. Infused with the right nutrient-rich ingredients like shea butter, avocado oil, coconut oil, vanilla essential oil and jojoba oil, they promote healthy growth, provide deep conditioning, repair damaged follicles and leave your hair with a shiny glow.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Body Care
The Whole Boodies body care includes a Coconut Vanilla Body Wash and Coconut Vanilla Body Lotion, plus roll-on deodorants in natural lavender, zesty and vanilla fragrances. The brand avoids the use of synthetics to fragrance the products, using nourishing essential oils instead to create incredibly aromatic products. The deodorants are all free from the toxic metal, aluminium and instead use naturally antibacterial ingredients like aloe vera and witch hazel to ensure fast absorbing, long lasting protection, the natural way.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Aluminium free
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Oral Care
Wanting to create a minty fresh oral care range, without any nasty ingredients that lurk in some non-natural brands, The Whole Boodies used quality essential oils and naturally antibacterial aloe vera juice to create a refreshingly natural mint mouthwash and toothpaste. Removing all synthetic chemicals and artificial ingredients, leaves the toothpaste with a smooth, natural aloe vera-like texture.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Fluoride free
• Mineral oil free
• Affordable

Dedicated to you, Australian consumers, the environment and animals, The Whoel Boodies tribe promise that each and every bottle they share is all natural, organic, cruelty free, looks good, smells good, works well, comes with a cheeky side of character and are all completely affordable!

Now? Your customers just have to resist the urge to share these boodiful bottles of goodness with their tribe.

The Whole Boodies is exclusively distributed by Unique. If you’d like to have the bold and bright tribe selling quick in your store, just add The Whole Boodies to your next order here and ask our customer service team for supporting POS material.

If you don’t already have a Unique account, contact us to get started.

Feeding The World’s Toughest Adventure!

EXHAUSTING, PUNISHING, STRENUOUS, COMPLETELY UNCOMPROMISING, NO WORDS COME CLOSE TO THE FEELING OF CONQUERING THE WORLD’S MOST EXTREME FOOT RACE,
BADWATER 135.

For Sam Weir, this intense 217km, non-stop race from Death Valley, CA through blistering desert to Whitney Portal, CA was just another physical and mental challenge he was ready to tick off his bucket list.

“My main focus is to keep testing the boundaries of what my body is capable of, seeing how far I can push the mind to keep moving forward.” – Sam Weir.

Sam is an incredible ultra-runner, one in a pool of talented athletes to be recognised as part of Team CLIF Bar. Badwater 135 is just one of his many triumphs that he’s accomplished.

CLIF Bar and Unique are proud to be supporting such a resilient athlete and look forward to continuing to feed his adventure in the future.

Crafted with all the right ingredients, CLIF Bar’s goal is to always offer the ultimate athlete nutrition.

Find out more about Team CLIF Bar athletes here or read an everyday athlete’s take on CLIF Bar and nutrition here.

To take advantage of the professional athlete exposure and other marketing that CLIF Bar participate in, contact us and we’ll get you stocked up on the number 1 selling energy bar, gel and blok brand and give you all the tools you need to promote in store or online.

If you don’t have access to a wholesale account – head to our retailer page and we’ll help you out.

WHAT DOES CLEAN REALLY MEAN?

SMELLS CLEAN, LOOKS CLEAN… MUST BE CLEAN, RIGHT? NO, NO, NO. IN OCTOBER ECOSTORE LAUNCHED A CONSUMER CAMPAIGN TO FLIP THIS FRAME OF MIND RIGHT AROUND.

Thinking ‘clean’ is clean, was not where Ecostore wanted consumers thoughts to stay. Their nationwide campaign is their biggest, aimed at getting as many people as possible to question the contents of their cleaning products.

Is it really clean if it contains toxic chemicals? Most would agree – no, it’s not.

The top toxic chemicals found in non-natural cleaning products that include phthalates, perchloroethylene, triclosan, quats, 2-butoxyethanol, ammonia, chlorine and sodium hydroxide are commonly found in homes.

62 toxic chemicals can be found in the average home.

Without education on what’s inside everyday products, consumers often mistake the two – ‘clean’ and clean (the kind that doesn’t contain nasty chemicals).

Ecostore are providing the education as well as affordable, stylishly packaged, clean products. They are creating a strong argument to easily persuade consumers to switch their dirty cleaning products for more natural solutions.

Find more startling facts on non-natural cleaning here.

With transparency of products in high demand and consumers becoming more conscious of what they purchase, Ecostore’s ‘no nasty chemicals policy’ is highly attractive for consumers.

Ecostore’s extensive list of ingredients includes details on the ingredients they do use and those they avoid due to their toxicity.

The New Zealand based company, manufactures in Auckland, creating products that are healthier for people and the environment.

The range includes household cleaning products, baby products and body care products.

 

Ecostore range

 

While disclosure of ingredients is not legally required on cleaning product labels in Australia or New Zealand yet, Ecostore have nothing to hide. They think it should be mandatory to display all ingredients so that consumers can easily identify and research them if they choose.

Allowing consumers to see all contents of each and every bottle and box in their range, Ecostore is particularly ideal for your customers who are trying to reduce toxic chemicals in their lives and for anyone that suffers from allergies.

To further demonstrate how clean the products are, they’ve also listed on the back of each label the nasty ingredients that they’ve left out.

All products are:

  • Healthier for consumers.
  • Safer for the environment.
  • Packaged in the best materials available.
  • Labelled with a full list of ingredients.
  • Guaranteed to give excellent results.
  • Concentrated to save consumers money.
  • Not tested on animals.
  • GE Free.

Read more on why Ecostore is safer here.

Launching a successful consumer campaign and starting from a tiny $3.95 RRP, the Ecostore range is one to watch for growth in consumer demand.

To stock a healthier baby, personal care and cleaning product range, contact us about Ecostore, or if you already have online access to our shop, jump onto your desktop, laptop, tablet or smart phone and place your order easily, anytime.

Cleansing Consumers – Prebiotics and Probiotics

PREBIOTICS AND PROBIOTICS. SIMILAR IN NAME, SIMILAR OFFERINGS OF IMPROVING GUT HEALTH WITH BOTH WORKING TOGETHER SYNERGISTICALLY TO BUILD HEALTHY GUT FLORA, BUT ONE LESS IN THE SPOTLIGHT THAN THE OTHER, UNTIL NOW.

For years consumers have been educated on probiotics and most know what these little critters are. The benefits of probiotics, often referred to as ‘good’ bacteria, are highly marketed and supported by scientific findings, in fact the category’s projected to grow to AU$61.10 billion by 2020.^

85% of the happy hormones in
the brain is produced in the gut.^^

Recently there has been an increasing awareness and demand for a special dietary fibre that feeds probiotics – prebiotics. With scientific research rapidly developing in this areas, customers understanding of the link between digestive health and overall wellness is growing.

The digestive system is home to trillions
of microorganisms. A healthy adult has
about 2kg of these bacteria in the gut. *

 

PREBIOTICS

  • Prebiotics are non-living, non-digestible carbohydrates.
  • Found in fibrous foods like psyllium and green banana flour.
  • They feed, grow and maintain probiotics living in the body

Fuel your customers good bacteria growth with prebiotics from brand like Natural Evolution and Planet Organic.

prebiotics

 

PROBIOTICS

  • Probiotics are living microorganisms.
  • Found in foods like yogurt, kefir, kombucha tea, sauerkraut, tempeh and even pickles.
  • Good gut bacteria are negatively altered by poor or high-fat diets and antibiotics.

Boost your customers probiotics with these products from NTS Health, Nuferm and Kombucha Max.

probiotics

SYNBIOTICS

  • Synbiotics are the combination of both pre- and pro-biotics.
  • Over 60% of consumers said they’d be interested in buying synbiotics to improve health.**

Brands like Amazonia and Eden Health Foods offer products that contain prebiotics and probiotics in one.

Synbiotic

COBIOTICS

  • Cobiotics are the combination of prebiotics and antioxidants.
  • They offer fibre to feed gut flora and antioxidants to protect the gut wall.
  • Good bacteria growth is encouraged and bad bacteria growth discourage.

Macrolife and Vital Greens offer prebiotics that are supercharged with superfoods.

cobiotics

 

To create an on-trend ‘healthy gut’ section in your store, contact us for advice on the best natural and organic products for your environment and target audience.

With a dedicated products team, we’re always working hard to offer you only the best, fastest selling brands and stay one step ahead of trends – so you can too!

 

^Markets and Markets, 2015

*Medical News Today, 2016.

^^ Dr Rachel Wyndham, 2015

**Newhope 360, 2016

A Peek into Purchase Decisions

YOU MAY HAVE THE BEST PRODUCTS, THE BEST PRICES, THE BEST REPUTATION AND BE THE FIRST OR MOST KNOWLEDGEABLE IN YOUR FIELD, BUT UNFORTUNATELY THESE THINGS WON’T GUARANTEE GREAT SALES IF YOU DON’T UNDERSTAND THE FACTORS BEHIND YOUR CUSTOMERS’ PURCHASE DECISIONS.

Here’s a closer look into eight purchase decision insights you ought to take note of.

REVIEWS WIN CUSTOMERS OVER
It’s been confirmed – your customers read reviews and are significantly influenced by them.*

So advertise positive reviews of your brand and products you sell everywhere: on your social media, website, in email marketing.

In moderation, negative reviews can help sales, so don’t delete them. Instead respond in a way that shows off your proficient customer service.

Read more about negative reviews here.

 

INFLUENCERS ARE A MIXED BAG
To gather information on your products and your brand, customers use traditional face-to-face interaction with family, friends and sales people, combined with social media and online sources.

One study has revealed that almost 70% of people consult friends and family before making purchase decisions. **

 

THE SUB-CONSCIOUS IS THE HEAD HONCHO
Studies show consumers make instant decisions with their sub-conscious. Often they won’t even know why they favour what they’re purchasing. That is until they’re asked, which will then involve them using their rational mind.

Often using the rational mind will sway them to completely contradict what they actually like, in favour of what fits best with society – so keep an eye out for on-trend products!

 

THE HERD WILL BE FOLLOWED FIRST
So many products are so similar. Why? Because consumers like them that way.

Society is a huge influencer of consumer decisions, with the majority seen to consistently follow the majority. Social norms and expectations become preferences. But who has a strong hand in shaping these preference to begin with? Brands and retailers that market well, that’s who.

 

THEY LIKE IT EASY PEASY
It’s in our human nature to prefer things that are familiar and easy to understand – to crave cognitive fluency.

For retailers this means that you’re more likely to make sales on products and offers that are easy to understand. You are also more likely to build repeat customers if you offer positive, easy service.

 

FLOORING CAN AFFECT THE BUY
Deciding what flooring, the cleanliness of your floor, the colour, texture or even how it feels underfoot can change your customers’ opinion of your product.

The feeling customers get from your store environment can affect the feeling they have for the products you’re selling, which in turn will determine whether or not
they buy.

 

SOCIAL MEDIA HAS POWER
Social media can positively and negatively impact purchasing decisions.

Instead of simply shouting to ‘buy this’, customers are looking for you to build a relationship with them through social media over time. This builds brand trust, increases credibility and presents brand personality compatibilities with your
target market.

Go beyond creating your own original content and let the brands you sell influence your social media by sharing their relevant posts.

 

EMOTIONS FIRST, RATIONAL JUSTIFICATION SECOND
It’s continuing to come to light that people make decisions based first on emotion over logic, then justify their purchase decisions.

Combining a rational message with your emotional message is seen as the best marketing mix. This allows your customers to be intrigued emotionally and able to justify their decision rationally after the purchase.

 

*Nielsen, 2010.
**Mintel, 2015

 

Turmeric – It’s Worth Its Weight in Gold

TURMERIC HAS BOUNDED BEYOND BEING JUST A SPICE THAT ‘MAKES’ A CURRY, AS THE WORLD CATCHES ONTO ITS SEEMINGLY ENDLESS POSITIVE ATTRIBUTES.

According to google statistics, turmeric’s spotlight is brightening exponentially. Searches increased 56 percent between November 2015 and January 2016.

More and more people are looking into turmeric and are interested in discovering the benefits it offers the body.

The turmeric market is mainly driven by pharmaceutical and food categories with cosmetics following in third. A report conducted by Grand View Research (2016) identified that this humble spice has a big future ahead. The market is expected to witness high growth from 2016 through to 2022.

You can see the growth already happening with the sudden increase in brands that offer products with the golden ingredient – turmeric!

WHY THE GOLDEN SPICE IS TURNING HEADS
The benefits and uses of turmeric go on and on, but there are certain key selling points that are particularly radiating through to consumers. What are they? Thanks to the naturally occurring chemical compound called ‘curcumin’ found in turmeric, the golden spice offers medicinal properties such as anti-inflammatory and antioxidant properties.

The global curcumin market is expected
to reach USD $94.3 million by 2022,
according to Grand View Research (2016).

Some studies report that the anti-inflammatory and antioxidant properties that curcumin holds helps:

– Reduce inflammation and joint pain
– Accelerate wound-healing
– Potentially reduce effects of heart illnesses
– Provide therapeutic effects against certain illnesses
– Provide therapeutic effects for problem skin
– Aid with stomach problems, allergies, diarrhoea, heartburn, flatulence, bloating, liver ailments and more.

You can read more about this here.

WHAT’S PUSHING DEMAND?
Besides the obverse increased transparency of the spice’s benefits, Australians escalating interest in health is driving turmeric’s growth.
People don’t just want the spice; they also want what it symbolises.

With this spice they see transparency, health and a prevention product.

The golden spice perfectly reflects Australian consumers’ desires to be more health conscious, which is part of the growth that the healthy food product category is experiencing.

Euromonitor has estimated that global sales of healthy food products will reach USD$1 trillion in 2017. On top of wanting healthier choices, consumers say they’ll pay more for them.

The Nielsen’s 2015 Global Health & Wellness Survey identified that 88% are willing to pay extra for healthy food products. This is true from Generation Z to
Baby Boomers.

Forbes has clearly outlined this shift in consumers’ eating habits in this article.

With demand clearly identified and growth forecast far into the future, now’s the time to get turmeric into your store. But what brands and products should you stock in your store?

Pure Food Essentials, Alchemy, Golden Grind and Takka Turmeric are four brands that are on-trend, high quality and in-demand. While each of these brands use the golden spice as their hero ingredient, they all have clear unique selling points that also differentiate each from one another.

PURE FOOD ESSENTIALS
Pure Food Essentials supplies certified organic turmeric sourced from the rich, fertile mountains of Northern India. Consumers love the high quality and
generous size.

What they also offer is an oral dietary supplement – Turmeric Plus. The product is formulated as a liquid extract of the spice to enhance absorption of curcumin and allow consumers to more effectively gain its health benefits.

Pure Food Essentials

ALCHEMY
Golden Turmeric Elixir from Alchemy provides a burst of flavour and goodness. The all-natural blend combines turmeric, ginger, black pepper, cinnamon and organic vanilla to create an aromatic, antioxidant filled mixture. It can be added to any milk or mylk to create a healthy drink hot or cold.

Alchemy

GOLDEN GRIND
Trendy – this is the word that best describes Golden Grind. Not only do they fill their golden latte powders with on-trend ingredients, they have excellent marketing and eye-catching packaging which attracts a huge following.

They blend at least 60% of their natural, unmodified turmeric with 5% active curcumin into every packet. This brand is all about innovation, so they’ve gone beyond the classic and also offer a Chilli and Coconut Cacao turmeric golden latte powders.

Golden Grind is completely sugar free, vegan and is made with organic ingredients.

Golden Grind

TAKA TURMERIC
Taka Turmeric have crafted synergistic blends of turmeric, coconut and spices to bring consumers a treasure chest of taste sensations over-flowing with healthy ingredients. They’ve created a golden latte, a golden tea and even a golden smoothie blend.

These instant drinks are free of artificial additives, sweeteners, dairy and caffeine and are made with all natural ingredients, including certified organic Turmeric.

 

Tukka Turmeric

 

We can help you get these and 1000’s of other on-trend products onto your shelves and selling fast. Speak to our sales team and they’ll happily help with any of your queries.

Give Gluten-Free Customers a Grinch-Free Holiday Season

FOR YOUR GLUTEN-FREE CUSTOMERS, GUARANTEEING A TASTY DELIGHT WITHOUT BEING THE ONE THAT BRINGS IT OR MAKES IT IS OFTEN QUITE UNLIKELY. THIS IS TRUE ON ANY OCCASION, LET ALONE DURING THE HOLIDAY SEASON.

Most would be able to recall an ‘oh, I can’t… I don’t eat gluten’ comment. Yes?

It’s not that these potential customers don’t want a slice of delicious cake, a crunchy cracker or a melt-in-the-mouth biscuit – trust me they want it as much as anybody! This is why year-after-year we see the gluten-free industry in a state of exponential growth. Not just in monetary value or demand but also in variety.

There are almost endless options available now for customers who are avoiding or are sensitive to gluten. There’s cakes, crackers, biscuits, breads, sauces, dressings, DIY bake mixes… the list goes on. We’ve also got our hands on some gluten-free Christmas recipes that your customers will brag about, but we’ll get to those.

First let’s talk about gluten, or in this case the absence of it.

According to a recent report from Transparency Market Research, the global gluten-free food market was valued at US$2.84 billion in 2014 and is projected to reach US$4.89 billion by 2021, growing at a compound annual growth rate of 7.7% from 2015 to 2021.

Gluten-free is surely on the rise, with those not only sensitive to gluten opting for such options but also health conscious consumers following the same path.

A study from Monash University revealed that 78% of those who purchase gluten-free products say they do so for some sort of health reason.

It also identified that younger generations are the majority responsible for the industries growth. 38% of Generation Z and 32% of millennials said they are willing to pay more for gluten-free products.

These types of consumers are a lot more loyal than your bargain hunting customers and tend to be influenced mostly by quality and customer service.

So what to do now? Don’t hide from all those consumers seeking convenient, gluten-free options over the silly season. Show them the stock and enlighten them with all the potential holiday treats they may have missed before gluten-free popularity boomed.

Snacks are among the top gluten-free foods these consumers demand, so stock up on some favourites that still have the holiday feel like Dr Superfoods Super Cherries, Chimes Toasted Coconut Toffee and The Ginger People Crystallised Ginger.

With the healthy convenience trend still shaping up strong, it’s also a good idea to stock up on brands like Monica’s Mixes Baking Mixes and offer recipes that suit the season. We’ve added a couple delicious favourites from Monica Topliss below for you to share.

 

GLUTEN FREE FRUIT MINCE TARTS

fruit-mince-tarts gluten-free

INGREDIENTS

FRUIT MINCE
50g each sultanas, inca berries, currants, mixed peel
50g each dried figs and glace cherries, chopped
1cm piece fresh ginger, finely grated
25g each almonds and pecans, chopped (optional)
200g rapadura or coconut sugar
½ tsp mixed spice
3 tbls orange juice
2 tbls cold grated coconut oil
Zest of 1 lemon
1 small unpeeled cooking apple, grated

PASTRY
130g frozen grated coconut oil
240g Monica’s Gluten Free Flour Mix
50g sugar
¼ tsp salt
1 egg
110ml ice cold water

 

METHOD

FRUIT MINCE
1. Mix together.
2. Best if you allow mixture to sit for up to 7 days.

PASTRY
1. Place coconut oil in freezer until hard.
2. Then grate and return to freezer until you are ready to begin the pastry.
3. Place the frozen grated coconut in a bowl with the flour, sugar and salt.
4. Using a fork, give the mixture a quick stir. Avoid overheating the mixture as you want the shreds of frozen coconut oil to remain very cold.
5. Add the egg and water, and using your fork, mix well. Lastly using your hands, bring the dough together to form a ball.
6. Roll out the dough and cut 6 x 10cm pieces with a round cookie cutter.
7. Place the circles into bases of a muffin tin and blind bake for 10mins at 180oC.
8. Roll out the scraps of dough and cut small stars or hearts to top the tarts.
9. Fill with fruit mince, top with star or hearts and brush tarts with egg wash. Bake for 15 minutes.
10. Enjoy!
TIP! Bottle what fruit mince is left and use throughout the festive season…mix through vanilla ice-cream and make a lovely frozen pudding!

 

MONICA’S MIXES CHRISTMAS FRUIT CAKE

fruit-cake gluten-free

INGREDIENTS
200g mixed dried fruit of choice
75 ml fresh orange juice
1 tablespoon orange zest
2 tablespoons goji berries
1 x packet Monica’s Mixes Banana Bread Mix
½ cup (125ml) mild flavoured oil
½ cup (125ml) water
250g apple puree
1 teaspoon freshly grated nutmeg
50g glace cherries
50g raw almonds
3 tablespoons orange marmalade

METHOD
1. Preheat oven to 150oC and line a deep, 15cm round cake tin with baking paper.
2. Place the dried fruit, juice, orange zest and goji berries into a small pot and bring to the boil.
3. Boil for 30 seconds, remove from heat and set aside.
4. In a mixing bowl, whisk the apple puree, oil and water until smooth.
5. Add the Banana Bread Mix and whisk until smooth.
6. Fold through the plumped fruit and juice mix.
7. Combine well and spoon the batter into prepared cake tin.
8. Arrange the glace cherries and almonds on top of the cake.
9. Cover with foil and bake for 1 hour and 15 minutes. Allow to cool.
10. To glaze add 1 tablespoon of water to marmalade in a small pot and warm over low heat until liquefied.
11. Use a pastry brush to glaze the top of the cake.
12. Store in cool spot in an airtight container.

 

APPLE & PEANUT BUTTER DOG TREATS

dog-christmas-cookies-1

 

 

INGREDIENTS
1 tbls golden flaxmeal or chia
3 tbls water
1 cup grated apple
1/2 cup peanut butter
3/4 cup Monica’s Mixes Paleo Flour

METHOD
1. Mix flaxmeal or chia and water and let sit while you place the remaining ingredients in a bowl.
2. Add the flax mixture and mix to combine and make a stiff dough.
3. Press out the dough to a disc 2cm thick. Cut shapes with a cookie cutter.

dog-Christmas-cookies gluten-free

4. Bake at 180oC for approx. 20 minutes until golden.
5. Allow to cool completely before storing in an airtight container.

NOTE! Monicas Mixes Paleo flour is grain free and contains coconut flour, green banana flour, sesame flour – great for shiny coats and good digestion!

 

For more festive season stocking tips and tricks, or to open an account, contact us anytime using using our online contact form or give our team a call during office hours.