DRIVE SALES AND INCREASE CUSTOMER LOYALTY BY STAYING ON TOP OF EMERGING TRENDS AND KEEPING ABREAST OF THE BEST OF THE ESTABLISHED HEALTHY, ETHICAL AND NUTRITIONAL MOVEMENTS.
Give People a Reason to Go to Your Store:
1. Create atmosphere in store by featuring a new trend each week or month.
2. Encourage your staff to try the products themselves, so they can speak from the heart when sharing new products with customers.
3. Connect online with offline – customers like to research online first, so make sure your website is up to date and includes relevant information.
– uhp.com.au offers a wide range of blogs and is a great source of information
– Provide a store locator and if possible, access to real-time in store inventory
4. Tell a Visual Story – in store presentation can increase impulse purchases and peak customers interest.
– Download posters and wobblers from uhp.com.au/shop to shout out about new products and existing lines in store
5. Embrace Shoppertainment – plan regular small events around different food trends.
– Include product demonstrations, samples, informational talks
– Utilise social media and in store signage to promote your event
Functional food and drinks
Customers are increasingly searching out foods and drinks containing health-giving benefits. Expect to hear much more talk of products such as turmeric shots, cold-pressed juices, matcha or ginger-based food and drinks and seaweed products.
We’ve seen an exponential rise in vegetarian and vegan cooking in the last few years. One sub-genre which is starting to grow is sea vegetables. From kelp noodles to seaweed snacks (including popcorn), customers are looking to sea vegetables to enhance their foods flavour or replace an existing food product.
Healthy snacks and grab n’ go
Already a popular category, the continued blurring of mealtimes will mean more of us opt to graze instead of eat three meals a day. Picking and sharing small plates are on the rise, as are healthier snack solutions, so make sure you stock a good range of products such as seaweed, low-sugar or protein snacks, energy or paleo bars and nuts.
Easy meals that are nutritious too? The speed scratch premise – start with a good quality, healthy, prepared or semi-prepared convenience product, then add some healthy ingredients of your own. Customers will be increasingly looking for products like bake, snack and bread mixes and meal bases.
People are adapting diets to suit their own health needs and looking to eat what they think will make them feel better. Personalised diets and lifestyles that are emerging or established include paleo, vegan, FODMAP, high protein, low carb, low sugar and wholefoods.
To discover our latest trends, subscribe to our newsletters and check out the latest on-trend products on our online shop.
PATRICK FOSTER IS A PROFESSIONAL, ECOMMERCE WRITER & MARKETER WHO HELPS PEOPLE WITH HIS INSIGHTFUL ECOMMERCE ARTICLES. Being in the game for ten years now, he has a lot to share about marketing, start-ups and more and he always has something new to share in this industry. Whether you’re primarily an ecommerce store or you’re looking to expand your retail environment to include an ecommerce element, Patrick has some helpful tips for you.
Everyone wants to find success online, but the difference when you sell health products is that you want to make a success by helping others! But the truth is, health products or not, there are certain rules you need to follow if you want to play the ecommerce game and I’m here to share them with you. From your USP (unique selling point) to your social media — here is how to make a success of ecommerce for your brand or business.
Rule Number One: Have a Clear USP
With a clear and strong unique selling point, you’re giving people a good reason to use you next time they need something. You may think to yourself “I’ve got a USP, it’s me!” but I’m afraid you’re going to have to be a bit more particular than that. Why is it that a customer would turn to you, and not one of the many other websites out there?
Think of it like this, if you can offer something that people can get nowhere else, whether it’s a certain type of product, or just the way your service works, then that’s always going to be a reason for people to come back. If you find something wholly unique, anybody who likes your offering will turn to you whenever they need it. But the “unique” thing that you offer might actually be the same service as another site, the only difference being that you do it better. If there are no ‘good’ websites offering what you’re offering, you’re filling an important gap.
Of course, it can be quite hard to think of a USP. One thing you might like to do is read the negative reviews of your competitors. Find out where they’re falling down and where you can step up. Think about what you want, but which you can’t find. One example is the growing interest in veganism in Australia; there’ll be a lot of businesses finding success by offering vegan alternatives to foods which previously did not have any alternatives.
If you’re struggling, check out this more comprehensive USP guide. Read around and give this subject some serious thought. Your USP will be one of your biggest ecommerce success factors because not only does it help you stand out, it helps you create real value for your customers.
Rule Number Two: Make Sure You’ve Got a Good Site
If you’re looking to buy something online, and then you come across a bad and old looking website, are you going to get it from them? As superficial as it may seem, the answer is no. Nobody is. Here a quick list of things that make a site “good”:
● Responsive Web Design
● Easy to Navigate
● Quick to Load
● Pleasing to the Eye (no clashing colours)
● No Blank Space
● Not Too Much Text
Those are probably the six most important things to have if you want a site which most people will think of as respectable. You don’t need something really flashy, just something which looks good and professional — a badly designed site will lead to a downturn in conversions and sales, and won’t help to ‘sell’ your brand.
If you’re worried you don’t have the skills to create that, try something like Shopify, it’s a very simple ecommerce creation tool. Other options include selling through social media, WordPress plugins, or using an open-source system like Magento, which are also viable options. They all work a little differently so it’s important to find out which one works best for you.
Rule Number 3: Be Social
I’m not just talking about social media here (although I am, also talking about social media.) Shops on the high street have the luxury of occupying physical space. People find out about them just because they have to walk past them. For an ecommerce website to reach as many people, you need to be active and get out there. Go to ecommerce events, go to conferences, go to tradeshows – any chance to meet new people (and make potentially useful connections) is a chance worth taking. Check out what events are going on in your local area (you can check out local ecommerce events on places like Eventbrite — here’s what’s happening in Sydney).
When it comes to which social media to use, it’s all about finding the right platform. What are your competitors using? Are they missing a trick somewhere? There are so many sites you could use. Here’s just a quick list:
If your research doesn’t really turn up anything that gives you an indication of which site to use, why don’t you just experiment? Try them all until you find your niche. But be sure not to overexert yourself and spread yourself too thin. It’s important that the content you create matches the platform in terms of messaging and call to action — know when to be more visual, and when you need to go in with some witty wordplay. A content research tool like Buzzsumo can help you find out which channels are most popular in your niche.
Rule Number 4: Have Patience
This is something which doesn’t get said often enough. Too many articles paint a portrait of somebody going online, setting up shop, sending a few tweets and then having something to live off. I hate to be a pessimist, but that almost certainly will not happen. The internet is a large place and you can’t expect overnight success. You could be working for a couple of years before it takes off properly. During this time, it’s important that you have funds in place and that you spend time getting to know your customers (and market).
But I don’t want to end this post on a negative. Yes, starting an ecommerce site does take time and it does take money, but if you’re passionate about your idea and you really have faith in yourself, you just might succeed.
WITH EACH GENERATION THERE ARE VARYING REASONS FOR WHAT HEALTHY FOODS ARE BOUGHT AND WHY.
While general research suggests that the younger generations are the prime target for health food purchases and are willing to pay more for such foods, it doesn’t mean you throw the towel in on sales from Generation X, Baby Boomers or the Silent Generation.
Learning more about the wants of each generation can help you increase your market knowledge and therefore understand how and what to sell to each target group. Below we’ve taken a closer look at each generation’s purchase decision barriers with healthy food and where they place their importance in the category.
GENERATION Z – AGED UNDER 22
30% of Generation Z see healthy food products as very important and 31% are very willing to pay a premium price for them.
These consumers are not fond of the ‘one-stop-shop’ concept and will shop at several locations for specific goods.
41% are willing to pay a premium for sustainable products and 37% for gluten free products.
Offer in store tastings of gluten free, sustainable products to get them in store and to increase their purchases, merchandise companion products together.
MILLENNIALS – AGED 23-36
Millennials, these are the consumers that are changing food as we know it and driving demand for natural healthy foods. They are willing to pay a premium for such products and their focus is on quality over price.
This consumer group have a strong need for simplicity and transparency with their food choices.
90% of this group use social media with a third saying it’s their preferred means of communication with a business. This consumer group are particularly interested in specialty foods with specific attributes, such as organic or natural.
Use social media to create hype around the organic and natural products you stock.
GENERATION X – AGED 37-51
For Generation X healthy attributes as very important and 50% of these consumers will read the nutritional panel before they purchase.
74% are not willing to pay a premium for products that offer healthy attributes.
With a third of this group wanting to cook more and 63% of Generation X females express they have a love for cooking, products that nurture this will help break their purchase barriers.
Host a cooking demonstration using good value, healthy convenience products. Hand out recipe cards and offer a discount on the products used.
BABY BOOMERS – AGED 52-66
Unlike millennials who are less married to the ‘one-stop-shop’ concept of shopping, Baby Boomers tend to purchase at one store for everything. They’re your big buyers and they’re also loyal.
A majority (87%) of Baby Boomers don’t shop for premium brands and almost half (49%) shop on price.
They are willing to pay more for foods that are GMO free, have no artificial colours or flavours and are marketed as all natural.
Create an eye-catching end of aisle display with a variety of quality, trusted, natural and affordable products.
THE SILENT GENERATION – AGED 67+
Between now and 2050 the number of Australians aged over 65 is expected to more than double and will account for an estimated 25% of the population. So although Millennials may be driving the health food trends, you shouldn’t forget the Silent Generation.
They don’t see health attributes as important, nor are they willing to pay more for them.
What they do see value in though, are low sugar products. These consumers (33%), along with Baby Boomers (37%) places more importance on sugar-free and low-sugar products than any other consumer group.
Use wobblers and clear signage to point out sugar free products.
ALAFFIA IS A TOP-SELLING FAIR-TRADE BODY CARE BRAND, BUT THE BRANDS SUCCESS IS NOT SIMPLY MEASURED BY PROFIT.
Alaffia’s founder, Olowo-n’djo Tchala, has always measured Alaffia’s success by empowerment. Built solidly on the fair-trade vision and inspired by Olowo-n’djo’s mother (who represents the story and the struggle of most women in West Africa) Alaffia is an empowering brand. Below we’ve shared a powerful and touching open letter from Olowo-n’djo.
Good Morning Dear Friends of Alaffia,
It is my wish that this letter finds you and your family in good health. As many of you know, I have spent most of the past months travelling back and forth between the United States and Togo.
For me, the past year has been difficult.
Aside from managing the increasingly complex organisation that is Alaffia, I also lost the person I love and admire the most – my dear mother.
The loss of my mother has led me to look within myself and question my beliefs and dedication to the empowerment of the less fortunate.
After several months of travelling in Togo and witnessing the continuing suffering of humanity, I believe my mother would want me to stay on course regardless of the difficulties.
I must also attribute my renewed strength to the kindness and support many of you have given to me, and for this I am grateful to you.
Olowo-n’djo and “Ina”, his mother.
The main reason for my recent trips to Togo was to participate in the furnishing of outdated emergency rooms in the regional hospitals in Sokodé and Bassar.
Alaffia collaborated with Project C.U.R.E. to provide medical equipment and supplies to these two hospitals, one polyclinique and four village health clinics that altogether serve more than 1.5 million people.
During the ceremony at the Sokodé main hospital, I expressed during my speech that I had lost a sister at this hospital and she and my beloved mother could be alive today had this hospital had the appropriate equipment.
This was reason enough for Alaffia to undertake this project, without taking into account Alaffia’s belief that it is one’s duty to prevent the unnecessary deaths of the poor.
On Togolese national TV later, I was as asked why Alaffia is providing medical equipment. By this time I was frustrated, and answered that without the shea nuts coming from the Sokodé area, we would not have shea butter to sell in the United States, and the source of poverty is the history of one-way trade, where resources are taken out of Africa without adequate compensation.
I went on to say that my soul and existence cannot withstand seeing the suffering of the people and do nothing.
In a sense, what makes one a human being is our moral responsibility to community and a dedication of his or her life to the betterment of human kind.
Furthermore, because I know the Togolese government does not yet understand that a business can exist simply to do well, I explained that I am simply serving my purpose of existence and have no other ulterior motive.
Olowo-n’djo expressing frustration with Togo television reporter during donation of medical supplies, Sokode Togo.
Olowo-n’djo, US Ambassador David Gilmour, Togo Government and Health Officials and Alaffia Empowerment Managers at distribution ceremony for donated medical supplies in Sokodé, Togo, December 2016.
The second reason for my last travels to Togo was to begin construction of our new cooperative in the North. I’m pleased to inform you that this work was begun in the Djapak, a village in the mountainous area of northern Togo in the Moba
On more than one occasion, men from this region have told me women are inferior beings. This misguided belief has convinced me even more than ever that this is a place Alaffia must be. We cannot at once bring about gender equality, but I believe that with the economic impact that Alaffia will bring to women in Djapak in five years, as we have in other regions of Togo, men will no longer view women
The shea butter cooperative will employ 200 women by February 2018 and we will have fair trade contracts with over 3,800 shea nut collectors in the surrounding region, bringing much needed income every year to thousands of women and
Olowo-n’djo, US Ambassador David Gilmour, and the Prefet of Tandjouare lay the ceremonial first stone of the Alaffia Shea Butter Cooperative in Djapak, Togo.
Olowo-n’djo, Abide Awesso and Alaffia team locate best areas to drill for water for new Alaffia Shea Butter Cooperative in Djapak.
Moba woman (left) and children of Djapak (above), beneficiaries of the new Alaffia Shea Butter Cooperative and Shea Nut Collectives in Northern Togo.
In addition to these two new initiatives, Alaffia was also busy last year with our ongoing programs, including:
• Bicycles distributed to 382 new students.
• School supplies distributed to 9,142 students.
• Latrines built and installed at four high schools.
• 293 safe births funded.
• Eyeglasses distributed to 1,167 individuals.
• 4,450 fruit, fuel wood and forage trees planted.
• 406 school benches constructed and distributed.
There are many reasons why I share all that we accomplished last year in Togo, but most of all it is because I believe I owe you an explanation and report to you where funds from your Alaffia purchases are going.
However, I also do not want to underestimate the economic impact Alaffia has in our great state of Washington, where our team is over 115 strong, and where we purchase over 80% of our total packaging materials within a three state radius, instead of sourcing from overseas.
We believe the caring I have embodied for my motherland should be equal for America. After all, my wife and partner, Rose, is as American as it gets.
Now, our vision for this coming year is not only to continue our empowerment projects, but to do more.
This year, we have engaged in a partnership with the USAID to plant 500,000 trees in northern Togo over the next three years. Furthermore, we have pledged to distribute 1,600 bicycles to encourage girls in four different regions of Togo to stay in school, and we have doubled our team in Bassar so we can extend Alaffia’s quest to eradicate female genital mutilation in Togo to the Kara region.
To me there is no freedom or moral existence of human kind until women in our communities have the right to say no to their genitals being cut off.
In order to continue these just causes, we need to increase funding, and since the funding of these initiatives comes from the sales of our products, we have developed a series of line extensions to be available over the next three months, and to take our packaging to the next level.
As I have always said and believe, Africans do not need handouts, we simply need a place to trade our unique resources at a fair price so we can take our destiny in our own hands. And by formulating quality and ethical products, we are providing you something of equal exchange.
Onward, I will be returning to Togo in a couple weeks to continue the above objectives, and I will return to the United States in early April with four of our top managers, a team of women I call the “Alaffia Empowerment Council.”
We will then tour several major cities for the month of April so our Togolese leaders can thank our retailers first hand for the support and express gratitude to customers through community events at select stores.
Until next time, from my heart and on behalf of the many souls Alaffia has touched both here in the United States and in Togo because of your support, I humbly kneel down before you to present to you my gratitude. I wish you and your entire family a healthy and peaceful year.
Discover the products that Alaffia offer on our online store, or read more on the Alaffia story here or watch Olowo-n’djo’s TEDx talk here
AUSTRALIAN DEMAND FOR INTERNATIONAL BRANDS IS HIGH, SUGAR IS IN DECLINE, VEGAN IS VERY MUCH IN THE SPOTLIGHT AND THERE’S A FRENZY FOR NATURAL FOOD, WHICH YOU MAY HAVE READ HERE. BUT THIS ISN’T WHERE THE AUSTRALIAN TRENDS STOP.
Australian consumers are increasingly becoming more health conscious, which is driving the growth of segments such as healthy snacks, active nutrition and natural beauty.
HEALTHY SNACK SALES ARE HIGH
Australian consumers love to snack and among their favourites are chocolates, cookies/biscuits, crackers/crispbreads and nuts/seeds.
What’s interesting is they’re swaying from traditionally sugar-filled snacks and looking for specific health attributes. Snack foods that contain no artificial colours or flavours are important to 63% of Australian consumers, those low in fat are important for 55% and 30% favour snacks that are gluten free.
The switch to healthier choices is clear. In Asia-Pacific, snacks that fall into the healthy category are growing at a rate of 15%, while indulgent snacks have grown by 5%, which is only a third of the healthy growth rate.
Preferences lie with snacks that are all natural, made from fruits/vegetables and are organic. Sales of products with natural and organic attributes have grown by 24% and 28%, respectively, over 2015 and 2016.
Consumers are swaying away from diet/light products because they’re often sweetened artificially, with sales declining 12%. Australians want transparent, natural products. This has been a driver behind the 186% sales growth that products naturally sweetened with stevia have experienced.
ACTIVE NUTRITION IS CERTAINLY ACTIVE
Sports nutrition is to see the fastest growth of all customer health categories, growing at approximately 10% annually.
Australian’s spend $8.5 billion yearly on the latest fitness trends. With lines blurring between snacks and fitness nutrition, retailers have the opportunity to merchandise this segment across two categories.
The demand for natural ingredients in beauty products is increasing as consumers start to question their contents. There’s also been an increase in interest in products that feature active ingredients and those suitable for sensitive skin.
Natural formulations have become central to the facial skincare and anti-aging market in particular and fusion and eco-friendly lines are also stimulating demand.
What consumers are particularly interested in are products with vitamin C (85%), fruit based ingredients (78%), oatmeal (78%) and honey (76%).
Interestingly from all the products available in the beauty segment, cleansers are currently the fastest growing in the market, increasing sales 4.6%, reaching $1.8 billion in 2016.
If products you sell contain these ingredients, call it out to help encourage your customers past purchase intent and into a sale.
While some movements seem to have broken past the trend stage and settled, the industry will continue to constantly evolve. Being proactive with checking trends and demands is always the best way to keep your customers happy. To save you time, contact us and the Unique Health Products team will help you stay on top of trends and select the right products for your retail environment.
WHAT ARE THE AUSTRALIAN TRENDS? DO AUSTRALIAN CONSUMERS WANT BIG INTERNATIONAL BRANDS? AND WHY ARE THEY BUYING WHAT THEY DO?
As a retailer you find yourself asking these questions each time a brand is launched. Is it worth stocking? Will it be a success on your shelves or a dead dog?
To save you the stress, we’ve done the digging. Below we reveal the current Australian trends and give you the stats on where sales are booming.
Australian demand for international brands
A recent research study revealed that while Australians want local brands to do well, they favour imported, international brands. Why? They trust them. This is because they’ve earned the loyalty of many others internationally, which consumers understand is a difficult thing to do. In the same study, 26% agreed that they don’t prefer to buy local brands over large global brands.
Sugar is in decline
While the white granules were once a pantry staple, sugar is now considered a huge no-no and there’s no sign of this Australian trend slowing down. Currently almost a quarter (24%) of Australian consumers follow a diet that limits the consumption of sugar. On top of this, 44% say they avoid sugar as an ingredient. This figure is 10% higher than the global average of 34%.
High profile Australian influencers of the anti-sugar movement David Gillespie and Sarah Wilson are leading consumers to recognise that sugar is harmful to their health and that of their family. A majority (56%) choose not to buy sugar or high sugar products and more than a third (36%) of Australian consumers say they wish there were more sugar free products on the shelves.
With customers switching to healthier alternatives, you can also expect more growth in the premium sugar segment (coconut sugar, cane sugar, palm sugar etc.) which has recently recorded 35.1% sales growth.
Australian consumers are focusing on simple ingredients and adopting a back-to-basics mindset. Their priority is on products that contain fewer artificial and non-processed ingredients.
These ingredients are being avoided because of the perceived impact they have on health. While artificial ingredients sales suffer, food that’s simple and transparent, whilst having an impressive nutrition profile is what Australians want. Many even prioritise natural, nutritious ingredients over brands.
Global sales of healthy food products
will reach AUD$1.3 trillion this year.
On top of wanting healthier choices, 88% are willing to pay extra for healthy food products. This is true from Generation Z to Baby Boomers.
Functional foods that can promote good health also are desirable. These include foods high in fibre (36%), protein (32%), whole-grains (30%) or fortified with calcium (30%), vitamins (30%) or minerals (29%).
TAP INTO THE EVER-GROWING ACTIVE NUTRITION MARKET. HOW? FUEL YOUR CUSTOMERS’ ACTIVE LIFESTYLES WITH EXCITING NEW PRODUCTS… INCLUDING HYDRATION, PROTEIN AND PALEO.
Hydration is crucial, whether individuals are running a marathon or even if it’s a marathon of errands they’re tackling. For one globally recognised brand, hydration is what they know best and what they sell best.
Nuun, pronounced “noon,” was the first company to separate electrolyte replacement from carbohydrates. Their simple, self-dissolving and sugar-free electrolyte tablets have revolutionised the sports drink.
Did you know? The global sports nutrition products market is projected to grow from $30 billion in 2013 to $52.5 billion in 2020 – with sports drinks forming the largest segment.
With fitness pursuits increasing in the Australian market, now is the time to help customers change the way they think about hydration.
Packaged in a light and convenient flip-top canister, Nuun effervescent tablets are perfect for hydration on-the-go.
Each line is sold in an eye catching display box with bold and bright packaging, so it stands out. Because of Nuun’s active marketing and great ingredients, it’s an easy product to sell. It’s one that almost just sells itself! Read more about them on their website here.
The healthy and convenient hydration solutions are suitable for every lifestyle with two formulas available.
Nuun Active is the perfect sports drink, packed with electrolytes, light flavour and clean ingredients. Each tablet contains the four main electrolytes that play vital roles in hydration and exercise performance – sodium, potassium, magnesium
The canister contain 10 tablets, with flavours including; Citrus Fruit, Lemon & Lime, Orange, Strawberry Lemonade, TriBerry and Tropical.
Loved by customers in over 30 countries, Nuun Active is now the #1 selling sports drink tablet in the cycling, running and outdoor speciality marketplaces.
Nuun Boost contains electrolytes as well as plant-based caffeine from green tea extract and B vitamins. This helps in maintaining higher levels of energy.
Delicious Cherry Limeade and Wild Berry flavours are available in canisters
of 10 tablets.
Gluten free and also suitable for vegans, Nuun offers clean hydration with
AUSTRALIANS’ INTEREST IN FITNESS ACTIVITIES FOR HEALTH AND WELLNESS ARE DRIVING THE DEMAND FOR MORE ACTIVE NUTRITION PRODUCTS.
This demand for active nutrition products is pushing the global market, which is predicted to grow at a strong compound annual growth rate (CAGR) of 9% from 2013 to 2019, to reach AUD$49.14 billion by 2019.*
With demand clearly increasing, what can you do to drive customers into your store, push them to the purchase intent stage and then break down all barriers to get the sale? The answer is reclaim sensory engagement.
With a lingering stigma around how unpleasant sports nutrition products can be, taste is a big obstacle with this category. Allowing customers the opportunity to taste, touch and smell the products helps to overcome this.
In some studies, samples have boosted
sales by as much as 2,000%!+
With a rapidly growing category, it’s inevitable that some people won’t understand what some active nutrition products do or what they even look like out of the packet, let alone what they taste like.
Help your customers to better understand these products and better persuade them to purchase. First think of the brand experience as sensations, feelings, perceptions and behavioural responses evoked by the senses, these are the brand stimuli.
Then understand that these greatly influence consumer satisfaction and loyalty. These can be the secret to increasing sales and helping premium products with higher margins, gain powerful competitive advantage.**
By offering a well-thought out sampling experience, you’re allowing customers to learn more about the products and engage with them in an appealing environment, but can also resinate though to them on a sub-conscious level. Reciprocity is the strong human instinct. As Dan Ariely, a behavioural economist at Duke University, explains “If somebody does something for you”—such as giving you a piece of an energy bar, or a cup of an electrolyte drink —“you really feel a rather surprisingly strong obligation to do something back for them.”+
Your sampling check list:
– Variety of flavours / products prepared and served in sample sizes
– Unopened products that are being sampled for show
– Knowledgeable staff that will stay at the stall and answer questions
– Bright posters to promote the products clearly
– A branded, clean, well-thought out, powerful display
– Consider a survey card for customers to complete
– Stock on the shelves ready to sell
Give your customers a tactical interaction and start influencing their experience and subsequently their purchase decision. Use sensory engagement, the secret to active nutrition sales.
TIP! Add some extra excitement by asking samplers to rate the product and leave their email to win a prize or get a discount voucher. This will help you grow your email marketing database, get valuable customer feedback and increase excitement to better persuade them subconsciously into a sale.
AUSTRALIANS HAVE FLIPPED THEIR TYPICAL TUCKER FROM ‘MEAT AND THREE VEG’ TO FEATURE AN EXPANDING RANGE OF ANIMAL-FREE OPTIONS.
Ewa Hudson, Head of Health and Wellness at Euromonitor International, said that Australia is one to watch when it comes to the demand for vegan friendly products.
Between 2015 and 2020, Australia is projected to continue as the third-fastest-growing vegan market in the world at 9.6% growth. Not far ahead is United Arab Emirates growing at 10.6%, with China leading the growth at 17.2%.
In Australia, it’s Tasmania that’s leading demand for vegan options. Newcastle, Gold Coast, Sunshine Coast and Canberra also make it to the top 5 locations most interested in veganism.
With demand increasing rapidly, Australia’s packaged vegan food market is set to grow over $60 million in value to reach $215 million by 2020.
Globally, this alternative lifestyle has been supported by high profile, mainstream celebrities like Beyoncé. Support has also come from the increased awareness about the health benefits of vegan options, as well as the increased need that Australians have developed for transparency in what the consume. The internet makes it simple for consumers to easily access information on veganism and farm- to-table practices. People want to know where their food comes from.
With demand increasing, vegan friendly products have only seen the opportunity to develop further in quality and taste. Veganism is hence losing its ‘hippie’ stereotype and becoming more mainstream everyday. People want good food they don’t feel guilty eating, both morally and in terms of health. Consumers are learning fast that vegan options are where they’ll get this.
According to Google, ‘Vegan’ is searched more in Australia, than anywhere else in the world.
So what products are seeing the most growth in the vegan sector?
In Australia, dairy-type products, worth $83.7 million come in as the most popular non-animal products in Australia. These are followed by sauces, dressings and condiments worth $26.3 million. Closely behind is biscuits and snack bars valued at $12.5 million, confectionary worth $6.9 million, breakfast cereals at $5.4 million, and then spreads worth $1.1 million.*
According to Australian Dietary Guidelines, appropriately planned vegetarian diets, including total vegetarian or vegan diets, are healthy and nutritionally adequate.
Stock a range of vegan friendly products and share the benefits of veganism to get a slice of the growing category.