Could Keely Andrew Be Behind Your Sales?


You could be her biggest fan, or maybe you haven’t heard of Keely Andrew, either way – read on. This article explains why retailers should care about the relationship between CLIF Bar and Keely and how to capitalise on celebrity endorsements to increase sales. We’ve also added some extra info on Keely for those surfing fans!

Keely’s become a prominent role model for young women in Australia. She’s an Aussie girl in the spotlight to the millions that follow the World Surf Tour.

Keely Andrew competing at the 2017 Hurley Pro at Trestles, California.

Her high exposure isn’t just pushing the surfing industry in Australia, but her alignment with CLIF Bar is impacting the brand in a positive way.

“The CLIF Bars themselves are a good snack to have during a long surf session. They taste good and a single bar is so filling.” – Keely told us.

Approximately 10% of the Australian population surf – that’s almost 2.5 million.

It’s more than just a substantial number; surfing has become an iconic Australian sport since being introduced by Hawaiian Duke Kahanamoku in 1915. Surfing plays a huge part in Australian culture and identity.

When a brand aligns itself with such a prominent sport and sports star, its ability to increase sales is highly anticipated.

Why is celebrity endorsement important to retailers?

You’re a fast-paced, successful retailer and time is certainly not a factor that’s on your side. Juggling your business and ensuring it’s performing at its best, while maintaining your personal life can prove a challenge. Why add extra pressure by stocking products that you’re not sure about?  You want brands that support your sales with marketing that increases brand recognition and ultimately ‘sell themselves’.

Celebrity endorsements are not a new concept and are based on simple logic – people idolise celebrities. If a brand can effectively align themselves seamlessly with a celebrity, then consumers are prompted either subliminally or directly to buy. What’s key here, is ensuring that the brand is well-aligned with the celebrity.

You wouldn’t necessarily see an increase in sales if CLIF Bar was to say align with a celebrity famous for creating ‘dramatic make-up looks’. It’s the wrong alignment. This would confuse consumers and create the opposite desire that a brand would want.

For CLIF Bar, outdoor, adventure-driven sports are the centre of the brands focus, so to align with athletes that share this passion is a perfect example of effective celebrity endorsement.
Reports from Marketwatch identified that just one endorsement can spell an increase in sales by 4%, almost immediately.

Keely Andrews - CLIF Bar Athlete

The brand value added by celebrities isn’t just immediate but also profound. Such partnerships add legitimacy to a brands identity.

While CLIF Bar is the number one energy bar in USA and Canada, breaking into a new market can always be a challenge. CLIF Bar can better build relationships with Australian consumers by creating these alignments with Australian athletes.
With CLIF Bars dedicated approach, it’s grown exponentially since launching in the Australian market 5 years ago. The last two years alone has seen triple digit growth!

Sponsored Athletes and CLIF Bar

It’s always been important for CLIF Bar to support amateur and professional athletes across the globe. They currently sponsor over 1,500 athletes across the world with several Aussie-based. One of course is the incredible young surfer, Keely Andrew. Take a look into all the Australian sponsored athletes here.

At just 23 years old, Keely has been competing for eight years and has been sponsored by CLIF Bar for almost two of those years. In that time, she has had some fantastic results in her field.

Keely Andrews - CLIF Bar Athlete

More about Keely Andrew

Like Unique Health Products, Keely is a Sunny Coast, Queensland local. Winning a World Title has been her focus but her journey to reach this goal has seen her already complete incredible achievements, including:
– 1st Port Taranaki Pro 6000 WQS 2015
– 2nd El Salvador Pro 6000 WQS 2015
– 1st El Salvador Pro 6000 WQS 2016
– 5th US Open Of Surfing WCT 2016
– WSL Women’s Rookie of the Year 2016
– 5th Roxy Pro Snapper 2017
– 5th Oi Rio Pro 2017

“I hope to represent strength and be a role model and inspiration to all aspiring young women in Australia and abroad.” Says Keely.

Lakey Peterson is also a CLIF Bar sponsored athlete and an idol of Keely’s. “I look up to Lakey most on the CLIF Bar team. She has amazing work ethic and surfs incredibly well.” Says Keely.

Keely Andrews - CLIF Bar Athlete

Keely’s relationship with CLIF Bar

“My favourite CLIF Bar product is the energy gels.” Keely told us, “When I’m competing I often have long days at the beach and so it’s always helpful to have a gel to boost my energy levels before paddling out for a heat.”

CLIF Bar supplies a full range of Bars, SHOT Energy Gels and BLOKS Energy Chews to Keely that she uses within her training and while competing.

CLIF Bar partnered with Keely Andrew early into her career as a professional surfer and looks forward to an ongoing positive partnership as the athlete shreds towards her goal to take home a world championship title.

What’s the World Surf League?

For those unaware of The World Surf League (WSL), they organise the annual tour of professional surf competitions and broadcasts the events live.

The league captures all the athleticism, drama and adventure of competitive surfing, bringing together the world’s best male and female surfers in the most remote and exotic locations in the world.

When asked what it was like to be a part of the Championship Tour in the World Surf League, Kelly answered – “It’s hard work but definitely a lot of fun. Travelling the world competing against the best female surfers in the world is pretty special.”

Keely Andrews - CLIF Bar Athlete

Find out more on the world surfing league website.

Get the most out of CLIF Bars exposure with sponsored athlete. Request posters for your retail environment that feature the sponsored athletes and help directly target your consumers and sell more.

Don’t already stock CLIF Bar? Add them to your next online order here.

If you’re not already set up with a Unique Helath Products wholesale account –  it’s easy to get started here.

What ACO Means For Me?


ACO is a not for profit, fully-owned subsidiary of Australia Organic Ltd and with over 1500 operators within its certification system, it’s Australia’s largest certifier for organic and biodynamic produce.

With today marking day one of Australian Organic Awareness Month, as a retailer, you may be wondering how this month will affect you and what ACO means for your business. In the short – it’s all good news.

Australian Organic Awareness Month is Australia’s largest national campaign run by ACO celebrating certified organic products, across a diverse range of industries, including fresh produce, packaged food and beverages, skincare, cosmetics and more!

So tell me the good news, you say? The good news is that global demand for organic products is rising, which is said to be due to increasing health concerns and awareness.

Just over half of organic shoppers say the key factor that prompted them to start buying organic was ‘becoming more aware of the impact food, fibre or cosmetics had on personal health’.

ACO table

Organic industry revenue is forecast
to reach $919.2 million in 2016-17,
up 7.2% from the previous year.

This upward trending growth indicates that customers are increasingly buying organic and if you’re known for stocking organic, it’s your doors they’ll think of walking though first. That’s a win for the organic industry, a win for the environment, a win for your customers and a win for you!

When it comes to organic, trust has been identified as being a big barrier to purchase. ACO’s strict quality guidelines have lead their bud logo to become the most recognised and reputable organic logo amongst Australian consumers today.

85% of all shoppers say an organic
certification mark on a product
influences their purchase decision.

Read more about the certification process and compare the above growth statistics to last year’s industry growth here.


Throughout Australian Organic Awareness Month (this September), ACO will be running promotions, prizes and giveaways via social media, online media, print media, radio and TV, educating consumers and driving your sales of ACO products.

“It’s all about raising awareness and protecting the interest of the consumer, so our message for consumers is to look for a certified organic logo when you’re shopping – like ACO’s Bud logo – because that’s the only way to guarantee a product is truly organic.” – ACO.

To capitalise on the demand for organics and the extra exposure organics will receive during Organic Awareness Month, make sure you are stocked up with our most popular ACO brands including Power Super Foods, Protein Supplies Australia and Hemp Foods Australia.

Power Super Foods

Power Super Foods offer a large range of beautifully packaged superfoods, many of which hold the ACO bud.

ACO - Power Super Foods

Protein Supplies Australia

The Biopro range within Protein Supplies Australia’s sports nutrition range are all Australian certified organic.

ACO - Protein Supplies Australia

Hemp Foods Australia

The hemp oil, seeds, protein powder and flour from Hemp Foods Australia are all Australian owned, grown and certified organic.

ACO - Hemp Foods Australia

Some of our other fast-moving ACO brands include Eclipse Organics, Kombucha Max, Planet Organic, The Whole Foodies, The Whole Boodies, Biologika, Mt Retour Organics, Riddles Creek, Tom Organic, Wotnot, Nirvana Organics, Barnes Naturals, Nature Child, Sol Organics, Suvanna and more.

Read the full 2017 Australian Organic Market report here to discover lots most industry insights into the Australian organics market.

If you already have access to our online shop, log in and use the filters to find our certified organic products quickly and easily.

Not yet a wholesale account holder with Unique Health Products? Get started here.

Sources: IBIS World, 2017; Australian Organic Market Report 2017.

Nuun and CLIF Bar Fuel City2Surf


Thousands gathered on Sunday 13 August 2017 to participate in Sydney’s City2Surf event and reach the charity fundraising goal of $5,000,000 for 983 different charities.

Participants ran, strolled and skipped from Hyde Park in Sydney’s CBD and made their way along the 14km track to world famous Bondi Beach.

Both CLIF Bar and nuun were involved in the event and exposed to the 85,000 thousand participants and thousands of spectators on the day in several ways. This exposure helps to increase brand awareness, as well as build trust and credibility, which helps to drive your sales.

What involvement did CLIF Bar have at City2Surf?

CLIF Bar’s presence at this year’s City2Surf was at CityFit Expo, where most participants collect their bibs for the fun run.

City2Surf Nuun and CLIF Bar

CityFit was open at the International Convention Centre Sydney for three days prior to Sunday’s 14km run. During the expo, CLIF Bar was directly visited by over 45,000 people. These visitors could interact with CLIF Bar and try, taste and touch CLIF Bars and CLIF BLOKS Energy Chews.

City2Surf Nuun and CLIF Bar

What involvement did nuun have at City2Surf?

Nuun Australia was the official hydration sponsor at City2Surf.

On course hydration was provided for all City2Surfers in branded cups. As well as the several nuun drink stations dotted along the course, samples were handed out and plenty of signage was displayed at the start and finish lines.

The brand awareness went to the next level, with nuun taking to the sky to be seen wide and far!

City2Surf Nuun and CLIF Bar

What pushed nuun’s exposure past the sponsorship agreement with City2Surf was the sponsorship they held with Harry Summers.

Summers was awarded City2Surf male winner again this year, which gave nuun mass media exposure across several platforms.

27-year-old Summers was photographed crossing the finish line with a big grin and boldly branded nuun singlet. This image along with many others that featured the nuun branded singlet that Summers wore was circulated across international media including The Sydney Morning Herald, Huffpost, Daily Mail, Sky News, ABC News and The Australian.

Summers explained his strategy for the win. “Time wasn’t important because it was a tactical race and I knew I wasn’t in record shape, so I thought I’d let the boys take the pace and I just went with it,” he said.

City2Surf Nuun and CLIF Bar

With both these brands recently in the spotlight, exposure to tens of thousands directly and hundreds of thousand, even millions, via mass media exposure, make sure you’re stocked up. Add the popular, top-selling active nutrition supplies from CLIF Bar and nuun to your next order.

Easily order online or give our customer service team a call to discuss which SKUs are right for your retail environment.

Not a Unique Health Products wholesale account holder? Get started online here.

Jam-Packed With Fruit, Not Sugar!


This delicious Just Fruit Spreads range is just that – only fruit!

Instead of packing in the sugar, Crofters have set themselves apart from competitors, offering a range that has no added sugar, but is instead sweetened with white grape fruit juice concentrate.

The brand confesses that it was technically challenging to create a range that comprises of 100% fruit ingredients, but with their Sicilian grape master’s methods, they’ve created the perfect texture and spreadability, without compromising colour or flavour across their range.

Customers will love all six delicious varieties – Wild Blueberry, Apricot, Strawberry, Seville Orange, Superfruit and Raspberry.

Crofters Just Fruit Spreads

The declining want for sugar

By refraining from adding sugar to their Just Fruit Spread range, Crofters have a hugely popular selling point to offer Australian consumers.

A recent Nielsen report identified that more than a third (36%) of Australian consumers wish low sugar/sugar free products were more commonly found in stores (2016). By using white grape juice concentrate to sweeten Crofters Just Fruit Spreads, the sugar content is a massive 30% less than that found in standard fruit jam.

This compelling reduction in sugar could drive your sugar-conscious consumers to no longer be afraid of mornings with sweet toast and drive them to buy.

Crofters key selling points

Adding no sugar aside, Crofters has so much to offer customers. Each Just Fruit Spread is certified organic, gluten free, non-GMO and has only 30 calories per serving, plus just a third of the sugar content that standard fruit jam contains.

They select a variety of high quality, organic fruit to create light, fruity flavours that’s not sticky sweet. Less sweetener also means that every jar of Just Fruit Spread is packed with even more amazing fresh fruit.

The range is very minimally processed, with the products sustainably sourced and transported. Crofters also have a vast range of recipes, encouraging consumers to be more creative than the regular use of jam on toast and use the Just Fruit Spreads to make tarts, marinades and more. Find their recipes here.

The multi-million-dollar factory

By investing in creating a state of the art factory, Crofters tripled their production capacity. This helps to keep their recommended retail price extremely attractive in the organic spread market across the globe, as well as ensure a steady supply and decreased chances of stock shortages for retailers.

In their old facility Crofters produced one million cases per year, now they can produce three million cases. Each case contains 25 units, which means they send out 75 million units a year! That’s a whole lot of Crofters fans!

The factory is located on the banks of the Seguin River at the mouth of Georgian Bay in Parry Sound, Ontario Canada. Set amongst inspiring surroundings, Crofters are reminded everyday why organic agriculture and sustainable choices are so important.


Since launching in Australia in July, Crofters has seen a lot of Aussie consumer interest. Add the range to your next online order.

If you need a login, please contact us or get started now on our retailer signup page.

Over A Decade On Top – Cellfood Sells!


Health2U Managing Director, Dr David Hannaford, puts Cellfood’s success down to the quality of the product. When asked why he thinks the brand has been a top-seller for so many consecutive years, Dr Hannaford replied, “Simple, Cellfood works. Backed by scientific evidence and used in 94 countries, the product speaks for itself.” Not only has it been the number one selling food supplement quarter after quarter at Unique for 15 years, Cellfood for the last decade has also consistently featured in Unique’s total top three best sellers. With Unique now offering over 3300 products, that’s an extremely impressive ranking!

What is Cellfood?

It is a uniquely created, proprietary formulation that contains 78 ionic minerals, 34 enzymes, 17 amino acids, electrolytes and dissolved oxygen – and utilises a unique water-splitting technology. The water is split by weakening the bonding electrons, which creates cascades of oxygen. This process allows the product to provide oxygen and nutrients that can be absorbed quickly and efficiently by every cell in the body. An abundance of beneficial antioxidants are found in Cellfood, it’s also highly alkalising and completely safe, being made from all-natural plant substances, containing only the finest ingredients.

What are customers saying about Cellfood?

With millions of customers around the globe choosing to purchase Cellfood monthly, it’s no surprise that the product has a huge list of positive reviews. “Great Supplement”, “A+ Product”, “My lifeline” are just some of the comments made by real customers.

Benefits of taking Cellfood

This product is full of health benefits! It is trusted by health professionals and retail stores in 94 different countries, because it may help to: – Detox the body – Repair and rebuild tissue – Boost energy – Increase the oxygen in your cells – Relieve allergies – Increase alertness and concentration – Balance the body’s pH – Improve the body’s digestion process – Increase nutrient absorption – Remove lactic and uric acid from the body – Accelerate injury recovery

How is Cellfood used?

Customers simply add the drops to water – that’s it! The small, unbreakable bottle will provide a 30-day supply when taken as directed.

A brief background on Cellfood

Cellfood has been around since 1969 and was pioneered by genius inventor, Everett Storey, a physical chemist, microbiologist, publisher, and author. Awarded the prestigious Advanced Technology Award for Nutrition by the Inventor’s Club of America, it quickly won over many. Not only has Cellfood held onto a spot in Unique Health Products’ top three best-sellers throughout the last decade, Dr Hannaford has disclosed that it’s also still in the top 10 fastest growing brands globally. Cellfood is also able to transition across many diet categories, meaning it’s able to reach a larger percentage of your customers. Whether they are vegan, gluten intolerant, follow a paleo lifestyle or are on a reduced carb diet, this product is still suitable for these customers. It is known as an ‘all in one’ product covering all bases for essential nutrition at a cellular level. Cellfood If you’d like to discover more about the history and formula, you’ll find lots of information on the Cellfood website. To stock the proven top-selling customer favourite, add it to your next online order here. Get 14 for the price of 12 and maximise profits when you purchase Cellfood in a counter display unit (SKU code: CF21), with a huge 92% mark-up! You’ll also help catch consumers attention with the bold shelf presence that the display offers. If you don’t already have a Unique Health Products online shop log in, you can get access to our thousands of products by applying for your wholesale account here or contact us.

Put Down the Plates – Bring Out the Bowls!


The bowl trend has taken off and has the world in a craze. Forbes has named bowl food and vegetarian comfort food as two of the top five food trends for 2017. Discovering more about these new trends will help you to tap into them and boost your sales.

Vegetables are still growing in popularity with animal proteins and heavy side dishes increasingly being replaced by vegetarian options.

In its comfort food searches, Pinterest recorded that “veggies” increased by 336% last year.

Evolving from the famous smoothie bowl trend, the basic food bowl premise is, if it fits in a bowl – it works, whether it be for breakfast, lunch or dinner.

Bowl food is typically healthy, containing a nutritious balance of grains, veggies and protein. Superfoods and bright coloured ingredients are also seen as must-haves, which ensure the bowl is socially engaging on popular online platforms like Instagram and Pinterest. These platforms, as well as social influencers and celebrities as big as Gwyneth Paltrow, have been driving the bowl food trend.

It’s been documented that colour and texture of food, as well as the type of utensil used, will influence how a meal tastes, but what about the type of crockery used? Does placing food in a bowl as opposed to on a plate actually affect the taste? Could this be another reason why consumers are crazed over this new trend?

Consumers are in fact reporting that food does taste better in a bowl and according to experts, this isn’t a surprise. The perception of flavour and even the feelings after a meal can be impacted by a variety of sensory stimuli.

Charles Spence, an expert in the psychology of taste at the University of Oxford, says that lots of varied factors come into play with crockery.

“I certainly believe that the plateware we use to eat from plays a role in what things tastes like,” he says. “Everything from the texture, the temperature or the feel or the plateware or bowl can fit into this.”

Some also argue that bowl food would likely make the consumer psychologically more susceptible to mindfulness, making them feel satisfied faster. Using only a fork and being less likely to spill, this type of serving means consumers can stretch out and watch Netflix or continue scrolling on their tablet or smart phones while eating.

Bowl food has a reputation for containing a complete meal, the right amount of everything combined easily in an easy to eat fashion, which is exactly
what’s appealing.

Bowl Food

This sense of ease identifies how the bowl food trend fits perfectly into consumers’ increasing demand for simplicity and fast, easy, nutritious food.

Stock bowl-friendly, easy-to-use ingredients and merchandise them in dual-location with fresh produce. This will help you tap into one of 2017’s biggest trends – the bowl food!

For bowl food recipe ideas to share with your customers visit our online shop for downloads or contact our customer service team to have some recipe cards added to your next order.

Get Sales Going Gaga in An $66.8 Billion Category with ACURE Organics


In a highly demanded category and a highly competitive one, ACURE Organics has ensured their brand holds strong (not to mention many) unique selling points. Whether it’s questions your customers have already asked or whether you’d rather be proactive and share the facts before they ask – this blog is full of ACURE Organics’ answers to frequent questions in the baby range category.

Which ACURE Organic products are most-loved by Mums?

Brightening Facial Scrub and Brightening Face Mask are a treat for the complexion during pregnancy. Argan Oil Towelettes also make a healthy cleanse quick and easy for on-the-go Mums.

Acure Organic - Baby Care


ACURE Organics range of different Argan Oils help a growing baby bump to keep cellular fluidity in abundance and ward off stretch-marks.

Acure Organics - Baby Care

4-in-1 Foamers are loved by Mums because of their versatility. They’re shampoo, body wash, bubble bath and hand soap, all in one. Made with fermented sugar soap they effectively cleanse and foam while leaving the skin’s delicate pH intact.

Acure Organics - Baby Care

What ingredients should a mother be looking to avoid during and post-pregnancy?

ACURE Organics avoid certain ingredients to ensure their products are safer for your customers.
The following ingredients are never used in any of their products:

While the most commonly seen is salicylic acid, other beta hydroxy acids also include 3-hydroxypropionic acid, trethocanic acid and tropic acid. They can also be listed as related substances like salicylate, sodium salicylate and willow bark extract.

NOTE: Alpha hydroxy acids like lactic and glycolic are not Beta Hydroxy Acids and are safe for effectively helping address blemishes.

During and post pregnancy ACURE Organics recommend avoiding retinol which includes vitamin A, retinoic acid, retinyl palmitate, retinaldehyde, adapalene, tretinoin, tazarotene and isotretinoin.

Soy has isoflavones, a type of phytoestrogen found in plants, aka plant estrogen. It mimics and blocks estrogen and luteinizing hormone and suppresses testosterone in the human body.

ACURE Organics suggests that your customers avoid any sunscreen that contains avobenzone, homosalate, octisalate, octocrylene, oxybenzone, oxtinoxate, menthyl anthranilate and oxtocrylene. Instead encourage them to stick with the mineral based alternatives like non-nano zinc-oxide.

Quite commonly found in antiperspirant, Aluminum Chloride Hexahydrate can also be listed as aluminium chlorohydrate.

Used as a lightening agent, ACURE Organics suggests you encourage customers to avoid hydroquinone, idrochinone and quinol/1-4 dihydroxy benzene/1-4 hydroxy benzene.

Toluene, Phthalate (diethyl and dibutyl especially) and Formaldehyde (also seen as quaternium-15, dimethyl-dimethyl (DMDM), hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate or 2-bromo-2-nitropropane-1,3-diol (bromopol) should also be avoided.

Usually Diethanolamine or DEA is found in hair and body products. It may also be listed as diethanolamine, oleamide DEA, lauramide DEA and cocamide DEA on ingredient labels.

This ingredient is unfortunately found in all kinds of cosmetics, bath products, hair products and spray self-tanners but thankfully isn’t found in any ACURE Organic products.

ACURE Organics suggests that preservatives listed as propyl, butyl, isopropyl, isobutyl and methyl parabens on labels should not be used by your consumers during and post pregnancy.

What ingredients should a Mum be looking to use during and post-pregnancy?

As all sorts of issues with skin and hair arise during the hormone changes of pregnancy. During this time your customers may be looking to alter their normal regimes to cater for the changes and help solve the issues that do arise.

While altering a regular beauty routine may prove difficult, reassure your customers that it can be successfully done if using high quality, trusted brands like ACURE Organics.

ACURE Organics products are made with nutritious ingredients that ensure the end products have a bold effect on the skin and hair.

During and post pregnancy, ACURE Organics suggest that your customers use products with the following ingredients:

Probiotics in skincare offer anti-inflammatory properties, and can also act as antimicrobials, which help with skin issues including acne and rosacea.

Essential fatty acids like borage, argan, rosehips, pumpkin seed oils and vitamin E are helpful ingredient for the skin and hair and are used across ACURE Organics range.

Including superfood actives like Chlorella Growth Factor from blue-green algae, fruit and tea-based antioxidants as well as vitamin C in their formulas makes ACURE Organics range highly nutritious for the skin.

While ACURE Organics do suggest that salicylic acid is avoided, they say that Alpha Hydroxy Acids like lactic and glycolic are amazing for skin during and post pregnancy.

Using plant stem cell science, ACURE Organics are able to amplify the potency of the ingredients used in the range. This method helps to drive skin care performance by supporting the skin’s dermal stem cell activity and optimal protection of cellular regeneration, collagen and hydration without any chemical or hormonal disruption.

What are the specific ingredients Mums should avoid using on their baby?

ACURE Organics avoids using any harmful ingredients in their baby care range, so your customers can rest assure that none of the following ingredients will ever be found in the range:

Ingredients like parabens, phthalates, petrochemicals (including petroleum jelly and mineral oil), dyes and synthetic fragrances can become estrogenic in the body and cause toxic load. Because they can’t be easily metabolized by the body, even in adults, ACURE Organics suggests that the use of these ingredients in your customers’ baby care regime is avoided.

ACURE Organics only recommend using mineral sun block like Zinc Oxide on babies and all other harsh chemical sunscreens should be avoided.

Milk, egg, fish, shellfish, tree nuts, peanuts, wheat and soy are the eight common allergen and will never be found in the ACURE Organics range to lessen the chance of an allergic reaction.

Are there any uncommonly known ingredients that should be avoided during and post pregnancy?

These are naturally-occurring plant nutrients but they exert an estrogen-like action on the body.

Ingredients like lavender and tea tree essential oils as well as soy, which exist even in other natural baby care brands are not present in the ACURE Organics baby care range.

While these phytoestrogenic ingredients can play a beneficial role later in life (e.g. during menopause), for a developing fetus and baby, excessive estrogen while developing may lower birth weight, affect subtle neurohormonal and behaviour changes, sex organ development and timing of the onset of puberty.

What are the key ingredients Mums should be using on their baby?

ACURE Organics suggest your customers use simple, nourishing and soothing ingredients like aloe, shea butters and non-nut oils like olive, pomegranate, borage and pumpkin seed oils that are high in beneficial essential fatty acids and vitamin E on their baby.

Non-nano zinc oxide is also a fantastic ingredient that can help with sun protection and to heal broken and irritated skin, like diaper rash.


As customers start to pay more attention to ingredients when buying personal care for their children and during pregnancy, the natural category including brands like ACURE Organics have grown further in popularity.

Items that are multifunctional and healthy while at an affordable price are ACURE Organics best-sellers across the baby range, as they offer customers ease and affordability in one.
ACURE Organics always focuses on formulas that are affordable and effective but most importantly healthy for the body, no matter what stage in life your customers are at.

“We wanted to create a line of baby care products that are extremely multi-functional, to eliminate excess product and packaging, while keeping it very simple and light for the family budget” – ACURE Organics.

All ACURE Organics baby formulas are USDA and NSF certified organic, free of all eight common allergens and are non-estrogenic, leaving out any trace of even lavender, tea tree and soy-based phytoestrogens.

To learn more about the ACURE Organics range you can contact our customer service team.
If you’d like to add the range to your order you can do so easily anytime on our online shop.

Not a Unique Health Products customer? It’s easy to start your prepaid or credit account with us online here.

The Big Battle – Healthy Eating vs Cost


A study in 2013 by Harvard researchers revealed that an average family of four would need to spend an extra $2,000 a year to eat ‘healthy’. Although a recent journal published by BMC Public Health cements that a healthy diet as recommended by the Australian Dietary Guidelines, is cheaper then junk food, yet still too expensive for some, taking up to 31% of a low-income household’s disposable income. The acceptable benchmark of affordability is around 30%.

Australian families spend an average 17% of their incomes on food, ranking in the world’s top five countries for food affordability.

On a diet of up to 38% ‘junk food’, a family of two adults and two children spend between $640.20 and $661.92 fortnightly, depending on the socio-economic area. If this was to be changed to a healthy diet, the cost would decrease to between $560.93 and $580.01.

Despite these figures indicating it’s cheaper to eat healthy, it’s still a back and forth argument, with conflicting opinions between different researchers and different consumer groups.

What can be agreed on, is that food prices are rising across the board and demand for healthier options is only growing.

Over the past 15 years in Australia, the cost of healthy foods has increased more rapidly than unhealthy food, even though basic healthy foods don’t incur GST. Some argue that the recognised value of healthy foods are increasing demand and pushing up prices.

Health Food Cost table
Drivers behind the increasing demand for healthier food options include societal, demographic, technological, governmental and, most notably, the shift in consumer focus on their diets effect on their health. It’s estimated that global sales of healthy food products are estimated to reach $1 trillion by 2017.

Whether you agree or disagree that healthier foods cost more, research reveals that healthier foods are in high demand and are of high value to Australian consumers.
Call out: 88% of consumers are actually happy to pay more for healthier foods.

Australians see these healthy choices as an investment in their health and as a prevention method of disease and illness.

With news that poor diet is now the number one preventable risk factor contributing to the burden of disease in Australia, this demand is only expected to grow.

So does price really matter? Maybe value is what we should be assessing? And isn’t there more value in eating healthier?


Sources: Future Directions International, 2016; Euromonitor, 2016; Newhope, 2016; Nielsen, 2016.

Food Trends You Need to Know!


Give People a Reason to Go to Your Store:

1. Create atmosphere in store by featuring a new trend each week or month.

2. Encourage your staff to try the products themselves, so they can speak from the heart when sharing new products with customers.

3. Connect online with offline – customers like to research online first, so make sure your website is up to date and includes relevant information.
– offers a wide range of blogs and is a great source of information
– Provide a store locator and if possible, access to real-time in store inventory

4. Tell a Visual Story – in store presentation can increase impulse purchases and peak customers interest.
– Download posters and wobblers from to shout out about new products and existing lines in store

5. Embrace Shoppertainment – plan regular small events around different food trends.
– Include product demonstrations, samples, informational talks
– Utilise social media and in store signage to promote your event

Functional food and drinks

Customers are increasingly searching out foods and drinks containing health-giving benefits. Expect to hear much more talk of products such as turmeric shots, cold-pressed juices, matcha or ginger-based food and drinks and seaweed products.

Functional Food and Drinks

Sea vegetables

We’ve seen an exponential rise in vegetarian and vegan cooking in the last few years. One sub-genre which is starting to grow is sea vegetables. From kelp noodles to seaweed snacks (including popcorn), customers are looking to sea vegetables to enhance their foods flavour or replace an existing food product.

Sea Vegetables - The Whole Foodies

Healthy snacks and grab n’ go

Already a popular category, the continued blurring of mealtimes will mean more of us opt to graze instead of eat three meals a day. Picking and sharing small plates are on the rise, as are healthier snack solutions, so make sure you stock a good range of products such as seaweed, low-sugar or protein snacks, energy or paleo bars and nuts.


Speed Scratch

Easy meals that are nutritious too? The speed scratch premise – start with a good quality, healthy, prepared or semi-prepared convenience product, then add some healthy ingredients of your own. Customers will be increasingly looking for products like bake, snack and bread mixes and meal bases.

Speed Scratch

Personalised diets

People are adapting diets to suit their own health needs and looking to eat what they think will make them feel better. Personalised diets and lifestyles that are emerging or established include paleo, vegan, FODMAP, high protein, low carb, low sugar and wholefoods.

Low Sugar Sarah Wilson

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