The Tribe Turning Beauty Basics Boodiful

YES – BOODIFUL. NO, IT’S NOT A SPELLING ERROR, BUT A WORD THAT’S CARVING ITS WAY INTO THE NATURAL BEAUTY WORLD THANKS TO A FRESH NEW BEAUTY BASICS BRAND – THE WHOLE BOODIES.

At a glance, you can see why this brand is captivating consumers. Artistically designed packaging and clever copy combines to make these simple products pop on the shelf and all over the digital world.

But their beauty goes beyond the bright packaging and cheeky brand charisma. Take a visit to their website or Instagram and you’ll know what we mean
by charisma.

Each of The Whole Boodies products are crafted with rich, organic, vegan-friendly ingredients and complemented with an active marketing strategy and competitive price point.

Demand for organic beauty is predicted to grow to over $13 Billion by 2018.

With one of the categories main barriers to purchase being price, The Whole Boodies offer the perfect products for customers just transitioning into organic beauty. With the recommended retail price starting from just $9.95, customers won’t need to get a personal loan in order to better care for their body.

The Whole Boodies range encapsulates products across the hair care, body care and oral care categories using naturally cleansing and moisturising ingredients to offer quality products that are free from harsh chemicals.

Hair Care
The Whole Boodies Coconut Vanilla Shampoo and Coconut Vanilla Conditioner are an oasis for all hair types. They were crafted from the determination to discover the perfect combination of hydrating coconut with sweet vanilla tones. Infused with the right nutrient-rich ingredients like shea butter, avocado oil, coconut oil, vanilla essential oil and jojoba oil, they promote healthy growth, provide deep conditioning, repair damaged follicles and leave your hair with a shiny glow.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Body Care
The Whole Boodies body care includes a Coconut Vanilla Body Wash and Coconut Vanilla Body Lotion, plus roll-on deodorants in natural lavender, zesty and vanilla fragrances. The brand avoids the use of synthetics to fragrance the products, using nourishing essential oils instead to create incredibly aromatic products. The deodorants are all free from the toxic metal, aluminium and instead use naturally antibacterial ingredients like aloe vera and witch hazel to ensure fast absorbing, long lasting protection, the natural way.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Aluminium free
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Oral Care
Wanting to create a minty fresh oral care range, without any nasty ingredients that lurk in some non-natural brands, The Whole Boodies used quality essential oils and naturally antibacterial aloe vera juice to create a refreshingly natural mint mouthwash and toothpaste. Removing all synthetic chemicals and artificial ingredients, leaves the toothpaste with a smooth, natural aloe vera-like texture.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Fluoride free
• Mineral oil free
• Affordable

Dedicated to you, Australian consumers, the environment and animals, The Whoel Boodies tribe promise that each and every bottle they share is all natural, organic, cruelty free, looks good, smells good, works well, comes with a cheeky side of character and are all completely affordable!

Now? Your customers just have to resist the urge to share these boodiful bottles of goodness with their tribe.

The Whole Boodies is exclusively distributed by Unique. If you’d like to have the bold and bright tribe selling quick in your store, just add The Whole Boodies to your next order here and ask our customer service team for supporting POS material.

If you don’t already have a Unique account, contact us to get started.

Hello Natural Beauty 2 Go!

SO BEGINS ANOTHER DAY. THE ALARM GOES AND IT’S TIME TO GO, GO, GO. GO TO WORK, GO TO THAT APPOINTMENT, TO CATCH THAT PLANE, TAKE THAT NEW ADVENTURE – JUST GO!

Does this fast-paced lifestyle sound a little like some of your customers? Maybe a lot of them? Well that’s no surprise, with experts suggesting that millennials in particular are a generation of workaholics that crave convenience.

On top of this, surveys have found that a majority pretend to be busier than they actually are, including Millennials (65%), Gen Xers (59%) and Boomers (57%).
Why? Psychologists suggest that we see being busy as equivalent to leading a life of significance.

So why does all this matter? Recognising your customers’ traits can help you better target them and increase your sales. What better way to do this than with a category that usually offers the largest margin in terms of dollars – beauty.

Just like with the demand for healthy convenience, busy lifestyles are driving demand for grab n’ go convenience beauty.

With ever-changing skin care needs in mind, as well as the need for quick beauty solutions that fit into a tight schedule, Andalou Naturals have launched a new range of instant facial treatments that are exclusive to Unique. No matter how hectic life gets or where your customers are, the new Beauty 2 Go products allow them to quickly and effectively brighten, lift, tone or moisturise the skin in an instant.

Being the first in the Australian beauty health category to be launching beauty 2 go  products, Andalou Naturals are pioneering the industry.

In just minutes they promise to offer a velvety-soft, skin-plumping, gorgeous-glow. So they can get on with the go, go, go. The entire range is great for busy lifestyles, trial and travel, not to mention the perfect impulse buy persuaders for your end of isle or point of sale counter displays.

The line offers the hottest in global skin care with single-use facial sheet masks, single-use face mask pods and konjac beauty sponges in 14 affordable, non-GMO, natural formulas.

Beauty 2 Go - Range

Being trial size, the new Beauty 2 Go products can also act as a great entry point to Andalou Naturals full range, breaking down that barrier to purchase by allowing customers to find which formula is right for them before committing to a larger product.

Your customers can choose from three new clay masks, four new beauty sponges plus seven of their best sellers now in single use sizes.

Andalou Naturals range is enriched with fruit stem cell science to amplify the natural ingredients’ bioavailability by up to 1000 times.

This makes their products highly appealing with more and more customers seeking ways to feed the skin with rich natural nutrients.

Globally, the natural category is one of the fastest growing in skincare. Consumers are demanding eco-friendly, natural products in all aspects of their lives, including their beauty products.

A global study recognised that consumers from the Asia Pacific region were more likely than any other region to buy socially responsible, natural brands. This explains Australia’s growing fascination with Andalou Naturals.

You can check out the new Beauty 2 Go products and the full Andalou Naturals range on our online shop or learn more about the brand here.

 

Sources:
Beauty Stats, 2015.
WGSN, 2016.

The Whole Foodies Dive In!

KNOCK KNOCK, THE TRIBE YOU’VE BE WAITING FOR HAS ARRIVED!
THE WHOLE FOODIES IS A BRIGHT AND BOLDLY BRANDED NATURAL PANTRY STAPLES BRAND, LIKE YOU’VE NEVER SEEN BEFORE.

No doubt you may be thinking – I’ve been in business a very long time, how could this natural staple brand be like nothing I’ve ever seen before? After all, staples are staples right?
Yes consumers will always need staples, but when it comes to building brand differentiation, this is where The Whole Foodies flourish.

They’ve mastered the mix of authenticity, emotional engagement, trendiness and affordability, while creating a brand personality that’s a whole lot of fun. What’s crafted from this mix is a quality natural range that’s capturing health conscious consumers, building a relationship with them and creating loyal repeat purchases.

The Whole Foodies have already launched a range of cold-pressed oils, including certified organic virgin coconut oil, a range of nut and seed spreads including black tahini, as well as raw honey, certified organic rice malt syrup and the most popular range – kelp noodles and sea vegetables. Get to know each of the products better on The Whole Foodies website.

Excitingly, The Whole Foodies have pledged to expand the range into other categories, so keep an eye out for all the goodies to come.

Sales of The Whole Foodies kelp noodles are already sailing strong. As mentioned, they’ve become the favoured products. Not only can the popularity be explained due to seaweed being labelled the superfood of 2016, but also through The Whole Foodies’ strong marketing efforts, immaculately bold shelf presence and exceptional product variety.

The Whole Foodies Kelp range

Adding both a kona berry and green tea variations to their original kelp noodles only allows consumers to pack in even more antioxidants, without sacrificing flavour
or price.

The thin noodle-like kelp varieties are all completely natural, vegan, paleo, gluten free and raw and from only 6 calories per serve, your health conscious customers with naughty noodle cravings will be rejoicing!

The Whole Foodies Kelp noodles are neutral flavoured so can be added to soups, salads, stir-fries… to anything in substitute of noodles. Share these delicious recipes with your customers to show them just how versatile they are.

 

RAW PAD THAI

The Whole Foodies Pad Thai

INGREDIENTS
1 pkt The Whole Foodies Kelp Noodles, drained
1 tsp The Whole Foodies Cold Pressed Sesame Oil
½ head purple cabbage, shredded
1 large carrot, julienne
1 zucchini, julienne
4 green spring onions, sliced
1 cup bean sprouts
½ cup coriander, roughly chopped
½ bunch fresh mint leaves
¼ cup cashew, crushed
2 tbsp cashews to garnish

SESAME GINGER DRESSING
½ cup The Whole Foodies Unhulled Tahini
3 tbsp. soya sauce or tamari
1 tbsp. The Whole Foodies Raw Honey
¼ cup apple cider vinegar
2 tbsp. lime juice
1 tsp sesame oil
1 tsp ginger, finely grated
1 garlic clove, crushed
¼ cup The Whole Foodies Cold Pressed Olive Oil

METHOD
1. In a large bowl, add the kelp noodle and cover with water for 15 minutes.
2. Drain and drizzle with sesame oil and toss.
3. In another bowl, mix together all of the remaining salad ingredients, gently combine.
4. In a food processor, add all of dressing ingredients and blend till smooth.
5. Mix all of the salad together, with a handful of cashews and the dressing, and gently combine.
6. Serve in bowls and top with a little extra cashews.

 

KELP NOODLE WALNUT PESTO SALAD

The Whole Foodies Pesto Pasta

INGREDIENTS
1 pkt The Whole Foodies Kona Berry Kelp Noodles
2 cups basil leaves
1/3 cup The Whole Foodies Cold Pressed Olive Oil
1/2 cup finely chopped walnuts
1 tbs minced garlic
2 tbs nutritional yeast
2 tsp salt
4 tbs lemon juice

METHOD
1. Blend all ingredients, except noodles, in food processor.
2. Rinse and drain the noodles.
3. Toss noodles with the pesto and allow to marinate 30 minutes to soften.
4. Serve at room temperature.

 

COLESLAW WITH GREEN TEA KELP NOODLES

The Whole Foodies Slaw

INGREDIENTS
2 cups shredded red cabbage
2 cups shredded green cabbage
1 pkt The Whole Foodies Green Tea Kelp Noodles
2 medium carrots, shredded
1/2 cup The Whole Foodies Extra Virgin Olive Oil
1/2 cup apple cider vinegar
4 tbs The Whole Foodies Raw Honey
1 tbs grated ginger

METHOD
1. Combine shredded cabbages, carrots and noodles into a bowl and mix well.
2. Blend oil, vinegar, honey and ginger until smooth.
3. Toss salad in dressing and serve.

 

SIMPLE SEA VEGETABLE SALAD

The Whole Foodies Seaweed Salad

INGREDIENTS
1 pkt The Whole Foodies Sea Vegetables
1/2 cup The Whole Foodies Kelp Noodles
1 clove of garlic, grated
1/2 tsp grated fresh ginger
1/2 avocado
Bragg’s to taste, tamari or soy sauce
Apple cider vinegar, to taste
2 cups of greens (spinach, lettuce and kale)
Salt and pepper to taste

METHOD
1. In a small bowl, mash the avocado, ginger, garlic and Bragg’s or tamari together.
2. Toss all other ingredients thoroughly.

 

More recipes can be found on The Whole Foodies Instagram page.
You can also help to market the brand in store with a large range of downloadable POS material available on our online shop.

Paleo Baking with Banana Flour

THANKS TO GLUTEN AND GRAIN FREE FLOURS, IT’S NOW SUPER EASY FOR CONSUMERS FOLLOWING THE PALEO DIET TO ENJOY FRESH, HOME-MADE BAKED GOODS.

Natural Evolution’s Ultimate Gluten Free Baking Flour (made from green Cavendish bananas) is an innovative wheat flour substitute. Using it in cakes, bread or in nearly every baking recipe is a healthy alternative to satisfy a carb craving.

Green banana flour is not just paleo friendly
and gluten free, but also offers
great health benefits due to the
green banana resistant starch found
in the product.

Not bananas about the flavour of banana? Not a problem! Natural Evolution’s banana flour doesn’t actually taste of bananas, instead it’s almost flavourless, with a slightly nutty, clean taste.

To harness the flours nutritional benefits, it’s easy, just choose a wheat flour recipe and simply add 25-30% less banana flour than wheat flour, try a recipe from the Natural Evolution recipe page, or share the below recipe! We were lucky enough to have this delicious date loaf made for us by Natural Evolutions lovely owners Rob and Krista Watkins – it disappeared off the plate faster than a cave man running from a t-rex!

 

PALEO BANANA FLOUR DATE LOAF RECIPE

INGREDIENTS
1 cup Natural Evolution Ultimate Gluten Free Baking Flour (Green Banana Flour)
300g pitted dates
200g water
2 tsp of bi-carb soda
1/4 cup coconut sugar (optional)
80g coconut oil
2 eggs
1 tsp vanilla bean paste

METHOD
1. Preheat oven to 180C. Lightly grease or line bread tin.
2. Chop dates finely or Thermomix chop for 8 seconds on speed 7.
3. Add water and gently simmer on stove for 5 minutes constantly stirring.
TM users 5 minutes, 100C, on Speed 1.
4. Add bi-carb soda and mix well. TM users 3 seconds, speed 2.
5. Set mixture aside.
6. In a bowl beat sugar and oil. TM users 20 seconds speed 9, then insert butterfly and mix 1 minute on speed 4.
7. Continue mixing and add 1 egg at a time along with vanilla bean paste. TM users continue mixing in ingredients.
8. Add date mixture and flour and ensure is mix combined. TM users remove butterfly and add flour and date mixture, mix 5 second speed 4.
9. Pour cake mixture into prepared tin and place in preheated over. Bake for 50 minutes or until golden brown.
10. Leave in tin 10 minutes before turning out onto a cake plate.
11. Enjoy!

Green Banana Flour | 2016 Health Food Staple Steals The Spotlight

THERE’S BEEN AN ONGOING INCREASE IN DEMAND FOR GLUTEN FREE  PRODUCTS OVER RECENT YEARS AND DEMAND IS CLEARLY STILL SNOWBALLING WITH FORBES (2015) PREDICTING THAT GLUTEN FREE PRODUCTS WILL GROW BEYOND $2 BILLION IN THE NEXT FEW YEARS.

What’s interesting is those diagnosed with Celiac Disease are not the primary buyers of gluten free products, instead it’s consumers that are seeking to improve their health that are driving sales. This is where green banana flour comes in.

Natural Evolution are taking Australia by storm with their highly nutritious green banana flour and starch products. Yes they are 100% gluten free, but the products offer a significant number of health benefits.

Established in 2014 in North Queensland by Founder and Director Robert Watkins, Natural Evolution is the world’s first and only Certified Producer of Green Banana Resistant Starch and Green Banana Flour.

Although relatively new to the market the products are already selling fast nationwide at leading health food stores, independent grocers and selected pharmacies.

Natural Evolution have been placed even further into the spotlight with their Ultimate Gluten Free Green Banana Baking Flour featuring on Channel 7’s Sunrise as one of 2016’s staple health products.

During the January 2016 segment, the hosts revealed that Natural Evolution Green Banana Flour is a healthy, gluten free flour choice, developed by an Australian family. What they didn’t delve into was the actual health properties that are found in green banana products.

Natural Evolution Ultimate Gluten Free Baking Flour and Green Banana Resistant Starch are nutrient dense food sources, with both high in potassium, natural vitamins and natural minerals.

Natural Evolution specialises in producing the highest quality banana flour for baking. Their Ultimate Gluten Free Baking Flour can be added to many favourite recipes in place of other flours. We found it delicious in the Paleo Banana Flour Date Loaf .

They also offer the highest resistant starch supplement in the world – Green Banana Resistant Starch. There is only a small group of foods that are resistance starch type 2 (RS2). Unlike normal starches, resistant starches are not digested in the small intestine, allowing for numerous health benefits including assistance with digestion health, weight loss and immunity health, among many others. You can read the full list of benefits here.

Like the green banana flour, Natural Evolution’s Green Banana Starch is very diverse – mix it with water, add it to a smoothie, tea, soup… even sprinkle it on meals.

Natural Evolution product stockists here.