ALL OVER THE GLOBE, FLEXITARIANS, VEGETARIANS, VEGANS AND EVEN CONFESSED BURGER AND BBQ ADDICTS ALIKE ARE CAUGHT UP IN THE JACKFRUIT MEDIA BUZZ!
If you’ve somehow managed to dodge the fruit frenzy and are still in the dark about this mysterious fruit and strong coming trend, here’s what you need to know.
Warning: This knowledge could bring hungry foodie masses to your store!
What is Jackfruit?
Jackfruit is the world’s largest tree-borne fruit, which can weigh up to a massive 45 kilograms! It is indigenous to South America and South-East Asia.
It’s got a tough, green, knobby exterior, sticky sap and odd-looking seed pods that taste like a cross between a pineapple and a pear. But in its unripened form, after several hours of brining, basting and baking, a meaty like substance that resembles shredded chicken or pulled pork is created.
About Upton’s Naturals
Upton’s Naturals is the first company to make pre-seasoned, heat-and-serve, natural jackfruit varieties available in the U.S. market. They successfully launched it in Australia in July and customers are jumping on the craze!
It took Upton’s Naturals about four years to source the right kind of jackfruit from Southeast Asia for its March 2015 product launch in the US. “We use young, green, unripe jackfruit,” says Upton’s co-founder and vice president Nicole Sopko.
The young green fruit ensures the perfect consistency, texture and flavour is achieved.
Varieties of Upton’s Naturals Jackfruit include Bar-B-Que, Chilli Lime Carnitas, Sriracha, Sweet and Smoky, Thai Curry and Original – so your customers can create their own mix of flavours.
Why do customers love jackfruit?
Media buzz is pushing jackfruit’s positive status as a tasty plant-based meat substitute and everyone’s listening!
There’s a lot to love about Jackfruit, especially the ready-to-eat variety from Upton’s Naturals. The fruit may seem too bazaar to try at first, but those who have tasted it are forever fans.
Besides joining the Instagram buzz around the trending food, customers are loving how nutritious and incredibly moreish jackfruit is.
Upton’s Naturals have successfully tapped into several trends to offer products that customer just can’t resist. The range fits perfectly into the international healthy convenience movement, as well as the growing demand for vegan alternatives.
Australia is the third-fastest growing
vegan market in the world,
with Aussies demanding vegan products!
Jackfruit not only successfully taps into this market, but it also appeals greatly to health conscious consumers, with its impressive nutritional profile. Upton’s Naturals range is packed with vitamins, magnesium, fibre, potassium, calcium, antioxidants and phytonutrients.
Each packet is also low in saturated fat and cholesterol, low GI, gluten-free, oil-free and soy-free (just to add to jackfruit’s reasons for #trending).
Customers simply heat and eat – and with a huge range of delicious, vegan friendly recipes available straight off the Upton’s Naturals website, it’s never been easier to prepare a vegan meal that features incredibly seasoned jackfruit.
Tips to sell more jackfruit
Tastings and recipes will help you show customers how to use this range.
Keep the communication clear by guiding customers to the Upton’s Naturals website for recipe ideas and keep the product with other healthy convenience ‘heat-and-eat’ products, or in your vegan section.
Ensuring your staff are across any new trends in the market, can help the success of your sales. What better excuse to sit them down for a delicious jackfruit taco lunch and train them up!
Once your customers understand how to use it and they taste how incredible it can be, Upton’s Naturals will be hard to keep on your shelf!
As media exposure continues to educate customers on jackfruit, you can also expect further sales growth.
Find the Upton’s Naturals range available now on our online shop.