KOKONUT PACIFIC LAUNCHED NIULIFE IN 2005 OFFERING AN EXTENSIVE AND INNOVATIVE RANGE OF COCONUT PANTRY ITEMS.
For Managing Director, Richard Etherington, it’s always been about sharing more than a high quality range. So what is it that makes Niulife different and why will your customers love this brand?
Below Castaly Lombe, General Manager of Kokonut Pacific, gives you an insight into the brand, explains the popular ketogenic diet and shares the findings behind the fats present in Niulife’s Coconut Clarity.
Everyone has different dietary needs so we stay away from recommending prescriptive diets, but a ketogenic diet, where most calories are consumed as fat, is gaining enormous popularity, and for good reason.
Some of the benefits that have been observed are:
• Lose weight without being hungry
• Regulate blood sugar levels
• Heighten mental clarity and reduce “brain fog”
• Enhance mental performance
• Build more muscle
• Increase endurance and energy levels
It all sounds too good to be true!
But what is it exactly is a ketogenic diet?
First, it’s not new. Think about what your grandparents ate, protein and “three-veg,” with lashings of butter, cream and eggs. Turns out the wisdom of the ages might be right. This is a diet that is extremely low in carbohydrates, moderate in protein and high in fat.
Our bodies generally use energy in the form of glucose from carbohydrates (carbs) as ready fuel. Think bread, pasta, rice and grains. All these foods, many of them processed, have been recommended as a large part of a “healthy” diet. That thinking is beginning to change, in fact between 2003 and 2013 the “recommended” serving size of grains was halved and the overall consumption reduced by Nutrition Australia.
The ketogenic diet turns the historically accepted (and somewhat unstable) food pyramid on its head. It moves the diet away from carbs, forcing the body’s metabolism, over time, to switch from burning glucose to burning fat. This is called Ketosis and it takes from a few days to a few weeks.
A true Ketogenic diet is about 75% fats,
20% protein and 5% carbohydrates.
YIKES! This type of diet is an enormous dietary change for someone who is used to eating carbohydrate filled diets. Therefore, it’s generally only taken up by elite athletes and people with specific medical conditions (under supervision of their doctor). Athletes such David Pocock, Australian Wallaby and former Australian Cricket Captain, Shane Watson for example, are advocates of the Ketogenic diet.
The great news is that recent studies suggest that many of the benefits of ketosis can be obtained without the strict dietary restrictions associated with a traditional ketogenic diet. This is achieved by adding “exogenous ketones” to your diet.
Exogenous meaning ‘external origin’, simply means that the Ketones are derived from outside your body instead of being produced internally, generally through nutritional supplements. Medium Chain Triglycerides (MCT or medium chain fatty acids) are a great way of getting exogenous ketones into your diet. Best found in saturated fats, they are converted in the liver into ketones and used for immediate energy – rather than storing them as fat in your body.
Recognising the considerable health benefits of exogenous ketones, Niulife created Coconut Clarity MCT+ – a formulated oil combining hand-made, fair-trade, organic virgin coconut oil sourced from the South Pacific, fortified with MCT, organic chia seed, flax seed, camelina and certified sustainable and orangutan-friendly red palm fruit oils. The formulation provides 2 times the sustained energy compared to straight MCT oils and many other health benefits such as all-natural plant based omega 3 and 9 in optimum levels.
How do your customers use Coconut Clarity?
The hard-core will scull 20mls, 3 times a day around their training and diet regimes. Those not looking to win a gold medal, can still benefit by adding it to salads, as a base for dressings, drizzling over vegetables, in smoothies and in any cold application where oil can be used. The omega 3 & 6 are heat sensitive, so we don’t recommend cooking with it.
My favourite is Coconut Clarity MCT+ and Niulife Balsamic Vinegar in equal parts on my salad or steamed vegetables, so easy and tasty. Here is another great salad dressing recipe to share with your customers. Also, Coconut Clarity MCT+ and organic grass fed butter in a long black espresso coffee is great as a breakfast or afternoon pick-me-up.
On top of offering health benefits, you’ll be helping your customers make a difference with each purchase. This is because 100% of profits from all Niulife products go towards erasing poverty, bringing hope and empowering lives. That’s a pretty powerful product purchase.