SO BEGINS ANOTHER DAY. THE ALARM GOES AND IT’S TIME TO GO, GO, GO. GO TO WORK, GO TO THAT APPOINTMENT, TO CATCH THAT PLANE, TAKE THAT NEW ADVENTURE – JUST GO!
Does this fast-paced lifestyle sound a little like some of your customers? Maybe a lot of them? Well that’s no surprise, with experts suggesting that millennials in particular are a generation of workaholics that crave convenience.
On top of this, surveys have found that a majority pretend to be busier than they actually are, including Millennials (65%), Gen Xers (59%) and Boomers (57%).
Why? Psychologists suggest that we see being busy as equivalent to leading a life of significance.
So why does all this matter? Recognising your customers’ traits can help you better target them and increase your sales. What better way to do this than with a category that usually offers the largest margin in terms of dollars – beauty.
Just like with the demand for healthy convenience, busy lifestyles are driving demand for grab n’ go convenience beauty.
With ever-changing skin care needs in mind, as well as the need for quick beauty solutions that fit into a tight schedule, Andalou Naturals have launched a new range of instant facial treatments that are exclusive to Unique. No matter how hectic life gets or where your customers are, the new Beauty 2 Go products allow them to quickly and effectively brighten, lift, tone or moisturise the skin in an instant.
Being the first in the Australian beauty health category to be launching beauty 2 go products, Andalou Naturals are pioneering the industry.
In just minutes they promise to offer a velvety-soft, skin-plumping, gorgeous-glow. So they can get on with the go, go, go. The entire range is great for busy lifestyles, trial and travel, not to mention the perfect impulse buy persuaders for your end of isle or point of sale counter displays.
The line offers the hottest in global skin care with single-use facial sheet masks, single-use face mask pods and konjac beauty sponges in 14 affordable, non-GMO, natural formulas.
Being trial size, the new Beauty 2 Go products can also act as a great entry point to Andalou Naturals full range, breaking down that barrier to purchase by allowing customers to find which formula is right for them before committing to a larger product.
Your customers can choose from three new clay masks, four new beauty sponges plus seven of their best sellers now in single use sizes.
Andalou Naturals range is enriched with fruit stem cell science to amplify the natural ingredients’ bioavailability by up to 1000 times.
This makes their products highly appealing with more and more customers seeking ways to feed the skin with rich natural nutrients.
Globally, the natural category is one of the fastest growing in skincare. Consumers are demanding eco-friendly, natural products in all aspects of their lives, including their beauty products.
A global study recognised that consumers from the Asia Pacific region were more likely than any other region to buy socially responsible, natural brands. This explains Australia’s growing fascination with Andalou Naturals.
Beauty Stats, 2015.