OVER 85,000 PEOPLE, BIG BRANDS AND ONE EPIC EVENT. CLIF BAR AND NUUN HYDRATION WERE AT THE CENTRE OF THE ACTION-PACKED CITY2SURF – THE BIGGEST ANNUAL FUN RUN IN THE WORLD!
Thousands gathered on Sunday 13 August 2017 to participate in Sydney’s City2Surf event and reach the charity fundraising goal of $5,000,000 for 983 different charities.
Participants ran, strolled and skipped from Hyde Park in Sydney’s CBD and made their way along the 14km track to world famous Bondi Beach.
Both CLIF Bar and nuun were involved in the event and exposed to the 85,000 thousand participants and thousands of spectators on the day in several ways. This exposure helps to increase brand awareness, as well as build trust and credibility, which helps to drive your sales.
What involvement did CLIF Bar have at City2Surf?
CLIF Bar’s presence at this year’s City2Surf was at CityFit Expo, where most participants collect their bibs for the fun run.
CityFit was open at the International Convention Centre Sydney for three days prior to Sunday’s 14km run. During the expo, CLIF Bar was directly visited by over 45,000 people. These visitors could interact with CLIF Bar and try, taste and touch CLIF Bars and CLIF BLOKS Energy Chews.
What involvement did nuun have at City2Surf?
Nuun Australia was the official hydration sponsor at City2Surf.
On course hydration was provided for all City2Surfers in branded cups. As well as the several nuun drink stations dotted along the course, samples were handed out and plenty of signage was displayed at the start and finish lines.
The brand awareness went to the next level, with nuun taking to the sky to be seen wide and far!
What pushed nuun’s exposure past the sponsorship agreement with City2Surf was the sponsorship they held with Harry Summers.
Summers was awarded City2Surf male winner again this year, which gave nuun mass media exposure across several platforms.
27-year-old Summers was photographed crossing the finish line with a big grin and boldly branded nuun singlet. This image along with many others that featured the nuun branded singlet that Summers wore was circulated across international media including The Sydney Morning Herald, Huffpost, Daily Mail, Sky News, ABC News and The Australian.
Summers explained his strategy for the win. “Time wasn’t important because it was a tactical race and I knew I wasn’t in record shape, so I thought I’d let the boys take the pace and I just went with it,” he said.
With both these brands recently in the spotlight, exposure to tens of thousands directly and hundreds of thousand, even millions, via mass media exposure, make sure you’re stocked up. Add the popular, top-selling active nutrition supplies from CLIF Bar and nuun to your next order.
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