SEAWEED MAY NOT BE THE FIRST THING THAT POPS INTO YOUR MIND AS A TOP SELLER IN YOUR SNACK AISLE, BUT ACCORDING TO EXPERTS IN THE HEALTH FOOD INDUSTRY (INCLUDING HIGHLY INFLUENTIAL FIGURE SARAH WILSON), IT’S DESTINED TO BE THE NEXT BIG SUPERFOOD.
Janet Duncan, the entrepreneur behind Seaweed Superfood Company, has been hooked on seaweed and its many health benefits her entire life.
Having a Japanese mother, Janet grew up loving seaweed but it wasn’t so easy to convince her Australian husband and son to change their perception of seaweed from the slimy stuff on the beach to a nutrient, edible superfood.
After studying the health benefits of seaweed and discovering it’s loaded with iodine, calcium, potassium, magnesium, zinc and many more trace minerals and vitamins, she began sneaking it into food she shared with family and friends – and they loved it!
After recognising the opportunity to harness the extensive health benefits of seaweed in delicious snacks that consumers want to eat (not just because they’re good for them), Janet and her seaweed-convert husband teamed up to launch Seaweed Superfood Company Popcorn to Australian consumers.
Their popcorn is available in four incredible flavours: Nori Sesame, Spiced Turmeric, Cacao, and Chilli.
As the business idea developed, Janet altered the products to appeal to more consumers, making them gluten free, vegan, dairy free and made with organic ingredients.
Made from non-GMO, Australian corn and wild-harvested, sustainable seaweed and available in snack sized 50g bags, they’re perfect for filling consumer demand for healthy grab n’ go snacks.
Discover the full range available on our online shop.
Read more about why it’s time to bring seaweed to the table here.