Retail Focus: The Senses Are the Secret to Active Nutrition Sales

AUSTRALIANS’ INTEREST IN FITNESS ACTIVITIES FOR HEALTH AND WELLNESS ARE DRIVING THE DEMAND FOR MORE ACTIVE NUTRITION PRODUCTS.

This demand for active nutrition products is pushing the global market, which is predicted to grow at a strong compound annual growth rate (CAGR) of 9% from 2013 to 2019, to reach AUD$49.14 billion by 2019.*

With demand clearly increasing, what can you do to drive customers into your store, push them to the purchase intent stage and then break down all barriers to get the sale? The answer is reclaim sensory engagement.

With a lingering stigma around how unpleasant sports nutrition products can be, taste is a big obstacle with this category. Allowing customers the opportunity to taste, touch and smell the products helps to overcome this.

In some studies, samples have boosted
sales by as much as 2,000%!+

With a rapidly growing category, it’s inevitable that some people won’t understand what some active nutrition products do or what they even look like out of the packet, let alone what they taste like.

Help your customers to better understand these products and better persuade them to purchase. First think of the brand experience as sensations, feelings, perceptions and behavioural responses evoked by the senses, these are the brand stimuli.

Sensory brand engagement via the Five Senses:

– Sight: brand look
– Taste: brand flavour
– Touch: brand texture
– Smell: brand scent
– Sound: brand soundtrack

Then understand that these greatly influence consumer satisfaction and loyalty. These can be the secret to increasing sales and helping premium products with higher margins, gain powerful competitive advantage.**

By offering a well-thought out sampling experience, you’re allowing customers to learn more about the products and engage with them in an appealing environment, but can also resinate though to them on a sub-conscious level. Reciprocity is the strong human instinct. As Dan Ariely, a behavioural economist at Duke University, explains “If somebody does something for you”—such as giving you a piece of an energy bar, or a cup of an electrolyte drink —“you really feel a rather surprisingly strong obligation to do something back for them.”+

Your sampling check list:

– Variety of flavours / products prepared and served in sample sizes
– Unopened products that are being sampled for show
– Knowledgeable staff that will stay at the stall and answer questions
– Bright posters to promote the products clearly
– A branded, clean, well-thought out, powerful display
– Consider a survey card for customers to complete
– Stock on the shelves ready to sell

Give your customers a tactical interaction and start influencing their experience and subsequently their purchase decision. Use sensory engagement, the secret to active nutrition sales.

TIP! Add some extra excitement by asking samplers to rate the product and leave their email to win a prize or get a discount voucher. This will help you grow your email marketing database, get valuable customer feedback and increase excitement to better persuade them subconsciously into a sale.

*Globe Newswire, 2016.
^ Statista, 2013.
+ Supermarket News, 2005.
** Deakin University Australia, 2011.

Aussies Hunger for Vegan Friendly Products

AUSTRALIANS HAVE FLIPPED THEIR TYPICAL TUCKER FROM ‘MEAT AND THREE VEG’ TO FEATURE AN EXPANDING RANGE OF ANIMAL-FREE OPTIONS.

Ewa Hudson, Head of Health and Wellness at Euromonitor International, said that Australia is one to watch when it comes to the demand for vegan friendly products.

Between 2015 and 2020, Australia is projected to continue as the third-fastest-growing vegan market in the world at 9.6% growth. Not far ahead is United Arab Emirates growing at 10.6%, with China leading the growth at 17.2%.

In Australia, it’s Tasmania that’s leading demand for vegan options. Newcastle, Gold Coast, Sunshine Coast and Canberra also make it to the top 5 locations most interested in veganism.
With demand increasing rapidly, Australia’s packaged vegan food market is set to grow over $60 million in value to reach $215 million by 2020.

 

Vegan Friendly Products

 

Globally, this alternative lifestyle has been supported by high profile, mainstream celebrities like Beyoncé. Support has also come from the increased awareness about the health benefits of vegan options, as well as the increased need that Australians have developed for transparency in what the consume. The internet makes it simple for consumers to easily access information on veganism and farm- to-table practices. People want to know where their food comes from.

 

With demand increasing, vegan friendly products have only seen the opportunity to develop further in quality and taste. Veganism is hence losing its ‘hippie’ stereotype and becoming more mainstream everyday. People want good food they don’t feel guilty eating, both morally and in terms of health. Consumers are learning fast that vegan options are where they’ll get this.

According to Google, ‘Vegan’ is searched more in Australia, than anywhere else in the world.

So what products are seeing the most growth in the vegan sector?

In Australia, dairy-type products, worth $83.7 million come in as the most popular non-animal products in Australia. These are followed by sauces, dressings and condiments worth $26.3 million. Closely behind is biscuits and snack bars valued at $12.5 million, confectionary worth $6.9 million, breakfast cereals at $5.4 million, and then spreads worth $1.1 million.*

According to Australian Dietary Guidelines, appropriately planned vegetarian diets, including total vegetarian or vegan diets, are healthy and nutritionally adequate.

Vegan Friendly Products

Stock a range of vegan friendly products and share the benefits of veganism to get a slice of the growing category.

Check out the top-selling vegan friendly products from The Whole Foodies, Monica’s Mixes, East Bali Cashews, Power Super Foods, Protein Supplies Australia, Extraordinary Foods, Natural Evolution, Blue Dinosaur, GimMe, and Protes.

 

Source: Euromonitor International, 2016.

The Tribe Turning Beauty Basics Boodiful

YES – BOODIFUL. NO, IT’S NOT A SPELLING ERROR, BUT A WORD THAT’S CARVING ITS WAY INTO THE NATURAL BEAUTY WORLD THANKS TO A FRESH NEW BEAUTY BASICS BRAND – THE WHOLE BOODIES.

At a glance, you can see why this brand is captivating consumers. Artistically designed packaging and clever copy combines to make these simple products pop on the shelf and all over the digital world.

But their beauty goes beyond the bright packaging and cheeky brand charisma. Take a visit to their website or Instagram and you’ll know what we mean
by charisma.

Each of The Whole Boodies products are crafted with rich, organic, vegan-friendly ingredients and complemented with an active marketing strategy and competitive price point.

Demand for organic beauty is predicted to grow to over $13 Billion by 2018.

With one of the categories main barriers to purchase being price, The Whole Boodies offer the perfect products for customers just transitioning into organic beauty. With the recommended retail price starting from just $9.95, customers won’t need to get a personal loan in order to better care for their body.

The Whole Boodies range encapsulates products across the hair care, body care and oral care categories using naturally cleansing and moisturising ingredients to offer quality products that are free from harsh chemicals.

Hair Care
The Whole Boodies Coconut Vanilla Shampoo and Coconut Vanilla Conditioner are an oasis for all hair types. They were crafted from the determination to discover the perfect combination of hydrating coconut with sweet vanilla tones. Infused with the right nutrient-rich ingredients like shea butter, avocado oil, coconut oil, vanilla essential oil and jojoba oil, they promote healthy growth, provide deep conditioning, repair damaged follicles and leave your hair with a shiny glow.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Body Care
The Whole Boodies body care includes a Coconut Vanilla Body Wash and Coconut Vanilla Body Lotion, plus roll-on deodorants in natural lavender, zesty and vanilla fragrances. The brand avoids the use of synthetics to fragrance the products, using nourishing essential oils instead to create incredibly aromatic products. The deodorants are all free from the toxic metal, aluminium and instead use naturally antibacterial ingredients like aloe vera and witch hazel to ensure fast absorbing, long lasting protection, the natural way.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Aluminium free
• Sulphate free
• Paraben free
• Synthetic fragrance free
• Affordable

Oral Care
Wanting to create a minty fresh oral care range, without any nasty ingredients that lurk in some non-natural brands, The Whole Boodies used quality essential oils and naturally antibacterial aloe vera juice to create a refreshingly natural mint mouthwash and toothpaste. Removing all synthetic chemicals and artificial ingredients, leaves the toothpaste with a smooth, natural aloe vera-like texture.

Consumer selling points for this range include:
• Organic
• Vegan
• Not tested on animals
• Sulphate free
• Fluoride free
• Mineral oil free
• Affordable

Dedicated to you, Australian consumers, the environment and animals, The Whoel Boodies tribe promise that each and every bottle they share is all natural, organic, cruelty free, looks good, smells good, works well, comes with a cheeky side of character and are all completely affordable!

Now? Your customers just have to resist the urge to share these boodiful bottles of goodness with their tribe.

The Whole Boodies is exclusively distributed by Unique. If you’d like to have the bold and bright tribe selling quick in your store, just add The Whole Boodies to your next order here and ask our customer service team for supporting POS material.

If you don’t already have a Unique account, contact us to get started.

Feeding The World’s Toughest Adventure!

EXHAUSTING, PUNISHING, STRENUOUS, COMPLETELY UNCOMPROMISING, NO WORDS COME CLOSE TO THE FEELING OF CONQUERING THE WORLD’S MOST EXTREME FOOT RACE,
BADWATER 135.

For Sam Weir, this intense 217km, non-stop race from Death Valley, CA through blistering desert to Whitney Portal, CA was just another physical and mental challenge he was ready to tick off his bucket list.

“My main focus is to keep testing the boundaries of what my body is capable of, seeing how far I can push the mind to keep moving forward.” – Sam Weir.

Sam is an incredible ultra-runner, one in a pool of talented athletes to be recognised as part of Team CLIF Bar. Badwater 135 is just one of his many triumphs that he’s accomplished.

CLIF Bar and Unique are proud to be supporting such a resilient athlete and look forward to continuing to feed his adventure in the future.

Crafted with all the right ingredients, CLIF Bar’s goal is to always offer the ultimate athlete nutrition.

Find out more about Team CLIF Bar athletes here or read an everyday athlete’s take on CLIF Bar and nutrition here.

To take advantage of the professional athlete exposure and other marketing that CLIF Bar participate in, contact us and we’ll get you stocked up on the number 1 selling energy bar, gel and blok brand and give you all the tools you need to promote in store or online.

If you don’t have access to a wholesale account – head to our retailer page and we’ll help you out.

Cleansing Consumers – Prebiotics and Probiotics

PREBIOTICS AND PROBIOTICS. SIMILAR IN NAME, SIMILAR OFFERINGS OF IMPROVING GUT HEALTH WITH BOTH WORKING TOGETHER SYNERGISTICALLY TO BUILD HEALTHY GUT FLORA, BUT ONE LESS IN THE SPOTLIGHT THAN THE OTHER, UNTIL NOW.

For years consumers have been educated on probiotics and most know what these little critters are. The benefits of probiotics, often referred to as ‘good’ bacteria, are highly marketed and supported by scientific findings, in fact the category’s projected to grow to AU$61.10 billion by 2020.^

85% of the happy hormones in
the brain is produced in the gut.^^

Recently there has been an increasing awareness and demand for a special dietary fibre that feeds probiotics – prebiotics. With scientific research rapidly developing in this areas, customers understanding of the link between digestive health and overall wellness is growing.

The digestive system is home to trillions
of microorganisms. A healthy adult has
about 2kg of these bacteria in the gut. *

 

PREBIOTICS

  • Prebiotics are non-living, non-digestible carbohydrates.
  • Found in fibrous foods like psyllium and green banana flour.
  • They feed, grow and maintain probiotics living in the body

Fuel your customers good bacteria growth with prebiotics from brand like Natural Evolution and Planet Organic.

prebiotics

 

PROBIOTICS

  • Probiotics are living microorganisms.
  • Found in foods like yogurt, kefir, kombucha tea, sauerkraut, tempeh and even pickles.
  • Good gut bacteria are negatively altered by poor or high-fat diets and antibiotics.

Boost your customers probiotics with these products from NTS Health, Nuferm and Kombucha Max.

probiotics

SYNBIOTICS

  • Synbiotics are the combination of both pre- and pro-biotics.
  • Over 60% of consumers said they’d be interested in buying synbiotics to improve health.**

Brands like Amazonia and Eden Health Foods offer products that contain prebiotics and probiotics in one.

Synbiotic

COBIOTICS

  • Cobiotics are the combination of prebiotics and antioxidants.
  • They offer fibre to feed gut flora and antioxidants to protect the gut wall.
  • Good bacteria growth is encouraged and bad bacteria growth discourage.

Macrolife and Vital Greens offer prebiotics that are supercharged with superfoods.

cobiotics

 

To create an on-trend ‘healthy gut’ section in your store, contact us for advice on the best natural and organic products for your environment and target audience.

With a dedicated products team, we’re always working hard to offer you only the best, fastest selling brands and stay one step ahead of trends – so you can too!

 

^Markets and Markets, 2015

*Medical News Today, 2016.

^^ Dr Rachel Wyndham, 2015

**Newhope 360, 2016

What’s the buzz on nature’s liquid gold?

HONEY… IT NATURALLY MAKES THE WORLD A SWEETER PLACE.

This liquid gold goes beyond adding an extra sweet kick to our drinks and dishes and comes in all different varieties. Understanding the activity ratings and raw benefits of honey can help you suggest the right product to suit your customer’s needs.

From a sugar alternative to a soothing, anti-bacterial natural remedy, after this article you’ll be confidently justifying their purchase, beyond the old “it’s good quality”, even if you’re not a honey fan (or scientist) yourself.

UMF, Manuka, NPA, raw… With so many different varieties and activity acronyms to distinguish the potency and unique qualities that honey possesses, the confusion can be overwhelming for your customers and yourself. Trust us, that dreaded question you’ve been avoiding – “What’s the difference between all these honeys anyway?” it will eventuate. So, let’s avoid the awkward crickets and spread the buzz behind honey.

Below we take a closer look at Manuka honey and its ratings, as well as raw and organic honeys to distinguish the differences.

 

WHAT IS MANUKA HONEY?
This is a darker, stronger-flavored honey that is produced in New Zealand and Australia by bees that pollinate the nectar of the manuka bush. Manuka is commonly sold as an alternative medicine or natural remedy. Manuka honey has a prominence as an anti-bacterial treatment and in helping to treat burns, ulcers and more. This is because it naturally possesses anti-bacterial activity and anti-inflammatory properties.

There are two types of antibacterial activity that can be found in this honey, hydrogen peroxide activity and non-peroxide activity (NPA).

 

WHAT IS HYDROGEN PEROXIDE ACTIVITY?
Not only is hydrogen peroxide activity found in manuka honey, but it’s actually found in most honey. Hydrogen peroxide is a disinfectant used for eons in our medicinal sphere. It’s instability in the presence of air and light makes it difficult to store and use, but when honey with this activity is applied to the skin or wound, it becomes stable and releases gradually. You can read more about this here.

 

WHAT IS NON-PEROXIDE ACTIVITY (NPA)?
Non-peroxide activity also leads to antibacterial effects. Using a different enzyme called catalase, the activity of oxidase is neutralized and hydrogen peroxide activity is no longer present.  Scientists called this non-peroxide activity, which is not found in all honeys. Non-peroxide activity is measured with different ratings.

Barnes Naturals explain how the scale works very well. “The scale relates to the increasing antibacterial inhibition effect of the honey on cultured bacteria (Staphylococcus aureus), in comparison to what phenol achieves. Phenol is a strong organic compound that has clear antibacterial effects, providing a stable standard for comparison purposes.”

 

WHAT IS UMF?
UMF stands for “Unique Manuka Factor”. It’s the New Zealand trademarked acronym that refers to the non-peroxide activity (NPA) in honey. NPA is simple the non-trademarked grade.

 

WHAT IS METHYLGLYOXAL (MGO)?
MGO is what gives manuka honey it’s antiseptic edge. The concentration of Methylglyoxal is up to 1000 times greater in mankua honey than other honeys. Research suggests  that manuka honey has an amazing ability to heal wounds, burns and skin infections, due to its antibacterial properties as well as its antiseptic properties formulated from the MGO that’s present in the honey.

 

WHAT IS TOTAL ACTIVITY?

While honey displaying a UMF or NPA rating only measures the non-peroxide activity, a honey that displays a “total activity” rating is the rating of both the non-peroxide activity and peroxide activity together. Unless the breakdown is displayed, you may not be able to determine the composition of non-peroxide activity and peroxide activity alone.

The higher the unique antibacterial properties of the honey, the higher activity rating it will display.

 

You can use this table or pass it to your customers to help convert between manuka honey UMF MGO and NPA ratings.

Honey Rating_Table
You can also use this free calculator to help your customers convert UMF to MGO.

 

WHAT IS RAW HONEY?
Raw honey is never strained, filtered or heated, so contains all the natural, raw golden goodness. Often this type of honey will be loaded with many trace minerals, organic enzymes, antioxidants, plus antibacterial and anti-fungal properties, which is what gives it a more interesting taste and flavour. Naturopaths and nutrition experts suggest that raw honey can benefit health and beauty. With the presence of amylase, raw honey is more prone to separation due to the degradation of starch. This separation doesn’t effect the life or quality of the honey.

 

Stocking a variety of honeys will allow you to offer your customers the honey that is best suited for their needs. Discover a few of our top sellers below.

Honey Rating - full range

 

 

Comvita Manuka Honey
Comvita is the world’s largest manufacturer of premium quality UMF Manuka Honey. They assure purity and quality. Produced in New Zealand the honey is made from the nectar of the manuka bush, native to New Zealand.

Barnes Naturals Manuka Honey
Barnes Naturals have a wonderful range of certified Active Manuka Honeys and Active Jarrah Honeys, which is Australia’s very own ‘Super Honey’ with a deliciously warm and thick caramel like flavour. All of Barnes Naturals honeys are tested and verified for activity by an independent laboratory, according to world standard testing methods.

Australia’s Manuka Honey
Australia’s Manuka specialise in the harvesting, processing and packaging high potency active medicinal grade honey. Their 100% pure honey comes from the pristine north coast of New South Wales. It’s also cold extracted to preserve beneficial compounds and enzymes.

Kiwi Cottage Manuka Honey
Kiwi Cottage harvests their manuka honey from their own hives based on the rugged east coast of New Zealand’s north island. The remote region is unique for its pollution free, manuka rich areas and the honey is renowned for its distinctive creamy flavour and subtle aroma.

The Whole Foodies Raw Honey
With the help of nature’s wild eucalypt nectar and beautiful Australian honeybees, The Whole Foodies have bottled a golden, flowing, natural, raw honey! By not using any straining or heating this wild harvested Australian honey offer trace minerals, enzymes, antioxidants and antibacterial and antifungal properties.

Every Bit Organic Raw Honey
Every Bit Organic Raw Honey is more than a natural sweetener. It is not heated, so still contains all its natural antioxidants, enzymes and minerals. Vitamins found in honey include B6, thiamine, riboflavin, pantothenic acid and niacin.

Wescobee Pure Honey
Wescobee honey offers customers a natural alternative to refined sugars. Their honey is 100% pure Australian honey and is free of additives, noxious substances, fermentation and admixtures of any kind including sucrose and invert sugars.

Soap cleans up its act!

CLEAN AND ANTIBACTERIAL FREE… DO YOUR CUSTOMERS LOOK FOR SOAPS AND BODY WASHES LABELLED “ANTIBACTERIAL” THINKING THESE PRODUCTS WILL REDUCE THE RISK OF GETTING SICK, SPREADING GERMS OR BEING INFECTED?

Many people in the natural health industry have argued for years that antibacterial soap and wash may do more harm than good. This month, the U.S. Food and Drug Administration (FDA) released a statement that “there isn’t enough science to show that over-the-counter (OTC) antibacterial soap is better at preventing illness than washing with plain soap and water. To date, the benefits of using antibacterial hand soap haven’t been proven. In addition, the wide use of these products over a long time has raised the question of potential negative effects on your health.”

The FDA is issuing a final rule under which OTC consumer antiseptic wash products (including liquid, foam, gel hand soaps, bar soaps and body washes) containing the majority of the antibacterial active ingredients—including triclosan and triclocarban—will no longer be able to be marketed.

What is the concern?
The FDA is concerned that the manufacturers haven’t proven that those ingredients are safe for daily use over a long period of time. Also, manufacturers haven’t shown that these ingredients are any more effective than plain soap and water in preventing illnesses and the spread of certain infections.

“Following simple handwashing practices is one of the most effective ways to prevent the spread of many types of infection and illness at home, at school and elsewhere,” says Theresa M. Michele, MD, of the FDA’s Division of Non-prescription Drug Products. “We can’t advise this enough. It’s simple, and it works.”

The FDA’s final rule covers only consumer antibacterial soaps and body washes that are used with water. It also does not apply to antibacterial soaps that are used in health care settings, such as hospitals and nursing homes.

What are your customers’ options?
Whilst the TGA (Therapeutic Goods Administration) has not made any ruling in Australia at this time, there are a huge range of options available through Unique Health Products that are not antibacterial and are made without using any toxic chemicals or synthetic ingredients.

Unique offers you a range of natural soap and body wash products that look great on the shelf, smell fantastic and are fast sellers.

What to recommend and why?

Antibacterial Free Soap
Kiss My Face
Kiss My Face includes a cruelty-free, naturally effective soap and body wash range that offers a lot more than just cleansing; botanicals, soothing aloe, remarkably moisturising olive oil and plant-based cleansers leave skin fresh, hydrated and smelling fabulous. No Kiss My Face soaps or gels contain any Triclosans!

Alaffia
Alaffia was created to help West African communities become sustainable through the fair trade of indigenous resources. The Alaffia range is cruelty free and created using only the best natural ingredients.

EO Hand Sanitizer
EO stands for essential oils. EO Hand Sanitizers are certified organic, non-GMO, cruelty free and synthetic and fragrance free. 99.9% effective against common germs, EO Hand Sanitizers contain beautiful smelling essential oils that leave hands subtly scented, refreshed and clean. No sticky residue is left behind and Vitamin E and Vegetable Glycerin ensure that hands won’t dry out, even after frequent use.

Ecostore
Ecostore soap, hand and body wash cleanses, nourishes and protects the skin leaving it soft, smooth and silky. They give priority to plant and mineral-based ingredients that are from natural and/or renewable resources, are biodegradable and have the lowest hazard rating in terms of health and environmental safety. If there is any doubt about the safety of an ingredient for people’s health or the environment, they will find a safer alternative.

Anokha
Anokha is an affordable brand offering a range of soaps with attractive packaging, enticing scents and natural ingredients. Anokha Soaps are 100% vegetable based with herbal actives to gently cleanse your skin.

Lemon Myrtle
Lemon Myrtle Soaps keep the whole family fresh and clean without harsh and irritating detergents and chemicals. Exfoliating soap is made using freshly dried lemon myrtle leaves for a soft, gentle exfoliation compared to other ingredients.

Niugini Organic soap
The Niugini Organic everyday soap range is handmade, using a traditional boiled method. A pure soap made with 100% certified organic virgin coconut oil. They add the purest and best ingredients, including essential oils ensuring the soaps are free of any artificial colourings and perfumes.

Biologika
Australian Biologika has over a decade of experience producing an environmentally responsible all-over body care range made with natural and organic ingredients. They continue to formulate new affordable, safe and aromatic products to meet Australians’ needs and wants.

Billy Goat Soap
Billie Goat Soap and hand washes are made using fresh Australian goats milk and a unique blend of nourishing oils that work together to cleanse, nourish and moisturise your skin. The products are enriched with high concentrations of olive oil to help soothe dry, irritated skin and relieve symptoms of eczema, dermatitis and psoriasis. Their range contains no SLS, colour, parabens, fragrance or animal testing.

Auromere
More than just natural, the wild-crafted herbs and minerals used within the Auromere recipes are noted for their unique beneficial and rejuvenation qualities. The purity and effectiveness of the Ayurvedic ingredients, formulations and manufacturing procedures make Auromere products distinctively different and delightfully powerful for maintaining balance, well-being, and beauty.

Harmony Soapworks
This hand-made range of luxury, organic, sulphate-free soaps are free from any chemical or synthetic ingredients. The soaps comprise pure olive oil, natural vegetable oils and certified organic essential oils.

Nui
Nui soaps are handcrafted from wild harvested virgin coconut oil. Ideal for any skin type, the Body Bar range strives to further empower Island communities through increased work opportunities and continuing their aims of environmental responsibility through improved packaging. Hand made in Fiji based on an innovative process of traditional saponification.

Keep washing with natural soap and water
So what should your customers do? Simply wash their hands with natural, antibacterial free soap and water.

It’s still one of the most important steps they can take to avoid getting sick and to prevent spreading germs.

Guest Blog: Food Matters Share Online Secrets

FILMMAKER OF FOOD MATTERS AND HUNGRY FOR CHANGE, AND FOUNDER OF FMTV, JAMES COLQUHOUN HAS DEDICATED HIS LIFE TO UNCOVERING THE TRUTH BEHIND NUTRITION AND OUR FOOD SUPPLY.

Alongside Laurentine ten Bosch, he has transformed Food Matters into a wellness hub, giving people essential tools to take charge of their health.
If you’ve ever wanted to know how he’s so successfully captured a huge online audience, below James shares his top 7 tips to supercharge your online presence.

 

It all started for us over 9 years ago when we created the film ‘Food Matters’.
The film was inspired by my father’s declining health and our determination to turn his health around. Since then, we have transformed the Food Matters brand into a global health and wellness hub to help those in need of daily health inspiration.

Our readers are always looking for new ways to improve their health and find new ideas for healthy recipes. This lead to the creation of our website foodmatters.com which is our main platform for sharing helpful tips and informative posts.

Along our journey, we’ve had to learn the best ways to reach the people who need it the most, and discovered some must-do’s to help improve the exposure of your website and the engagement of your readers throughout this process.

Today, we have over 2 million visitors to our website every month, and over 3.3 million social followers. So we wanted to share some of the key things we do to keep our audience connected, and ways you can help build your online presence too…

1 – Make sure your SEO is on point.
S-E-what?! SEO: Search Engine Optimization. In simple terms, this means making sure your website is easy to find. In order to have people land on your website they need to know that you exist. In order to be found, ensure that your headers contain keywords that you think your audience will be searching for. The more keywords that you use in titles and headers, the more likely you are to rank highly in a Google search. SEO can get pretty technical, so if this isn’t something you’re confident with, look at outsourcing or getting assistance from a professional.

2- Keep your pages clean and user friendly.
When someone lands on your page they want to easily find what they’re looking for. Be sure to include white space and leave out the clutter. This will prevent users from leaving your page if they feel overwhelmed by too much information. Make sure your headings are clear so users know exactly where to find the information or product they are searching for.

3 – Add fresh, unique photos that depict your brand well. A picture tells 1000 words!
Does the picture that you have posted correspond with exactly what you’ve been writing about? Can people look at the image and know exactly what your article or product is all about? Use unique images where possible and make sure they clearly tell the story of what your product or article is about, and always keep it consistent with your overall brand.

4 – Write in the language and tone of your target market.
You need to know who you’re speaking to, how they want to engage with you, and the tone of voice that goes on inside their head. Use language suitable to the people you’re engaging with. If you have a serious or more formal audience – use language that matches this. If you have a young, more relaxed audience, use the language that corresponds best with them. Are you using slang words, abbreviations, particular spellings or metrics that are unique to your audience? Speak the language your audience can relate to.

5 – Consistently produce content.
Blogs are essentially new-aged magazines but on a much more personal level. Blogging is the perfect way to share topics that you love. The great thing about blogging is that you can also tailor your content to answer exactly what your readers have questions about, whether it’s about you or your product. Share blog posts often and don’t be afraid to share the blog post more than once.

6 – Setting up an ecommerce store requires a bit of patience.
Setting up your own online store is a fantastic goal. However, what if you could take the pressure off while still creating a quality platform for your users? Platforms such as Shopify or BigCommerce are great services that you can use to get your store started if you don’t have an in-house developer.

7- Stay social.
Connect with your readers on a regular basis, and connect on the platforms that they frequently visit – it may be Facebook or Instagram or Pinterest depending on your audience. Keep the conversation going by sharing other people’s content, asking questions, and giving a behind the scenes look into your company.
This makes you both personable and relatable and helps to build a long-lasting relationship with your audience.

Grab n’ Go to Grow!

IF IT’S QUICK, EASY AND HEALTHY, YOU SHOULD SERIOUSLY THINK ABOUT RESERVING A PLACE FOR IT WHEN MERCHANDISING ON YOUR POINT OF SALE SHELVES.

It’s no longer just magazines and confectionary filling point of sale space. These once must-have items are taking a side seat to healthy grab n’ go snacks and drinks.

More research continues to come to the forefront further revealing consumers increasing demand for healthy snacks and drinks. They want them and they want them as fast and easy as possible.

This can be explored more in our blogs on the rise of healthy convenience and sports nutrition.

Grab n’ go products span from sweet bars to savoury chips and all sorts of drinks.

Not all healthy grab n’ go was created equal.
Price point, packaging and brand reputations
can make or break your sales.

Research has indicated that consumers buy based on an emotional decision and make rational justifications for their purchase after. They also only spend on average 3 seconds to scan a product and decide whether that product will be the lucky one that’s taken from the shelf and purchased.*

The products you have in your point of sale space need to scream pick me.

Here are some top performing brands that do this well thanks to their packaging, strong brand following and price point are:

BOUNCE
Bounce has a great range of natural, nutrient-packed energy balls and bites.
Bounce Balls are individually wrapped in bright packaging, while Bounce Bites are available in 120g packets, making them the perfect healthy grab n’ go snack for kids or the whole family to share.

– Bright packaging
– Strong brand marketing
– National athlete ambassadors
– All natural ingredients
– Gluten free and vegan options
– No refined sugars
– Aussie made

FLAVOURS
Bounce Balls:
– Almond Protein Hit
– Apple Cinnamon Protein Punch
– Cacao Mint Protein Bomb
– Coconut Macadamia Protein Bliss
– Peanut Protein Blast
– Spirulina Ginseng Defence Boost
– Superberry Vitality Burst

Bounce Bites:
– Coconut Almond Kiss
– Blueberry Banana Bliss
– Coconut Cacao Delight

grab n go BOUNCE

 

CLIF BAR
CLIF Bar, the US and Canada’s number one energy bar brand is continuing to show growth in Australia. With sports nutrition rising alongside grab n’ go, the healthy energy bars made with organic rolled oats are proving popular.

– Extensive brand marketing throughout Australia
– National and international professional athlete ambassadors
– All natural ingredients
– 75% Organic
– Vegan friendly
– No refined sugars
– High in protein, vitamins and minerals
– Great price point

FLAVOURS
– Blueberry Crisp
– Chocolate Almond Fudge
– Chocolate Chip
– Crunchy Peanut Butter
– Oatmeal Raisin Walnut
– White Chocolate Macadamia Nut
– Coconut Chocolate Chip

grab n go CLIFBAR

 

PROTINGS
ProTings have a range of healthy, crunchy chips that are packed with 15g of protein per bag. These guilt-free snacks are completely vegan and are one of the first protein chips in the world.

They offer customers a quick and easy savoury protein snack.

– Bold branding and packaging
– 15g of protein per serve
– Vegan friendly
– Gluten free
– Low fat and carb
– Great price point

FLAVOURS
– Toasted Sea Salt
– Spicy Chilli Lime
– Tangy Southern BBQ
– Zesty Nacho

grab n go PROTINGS

 

EAST BALI CASHEWS
East Bali Cashews sales have been going crazy since they launched in our April 2016 Wholesale Catalogue. What’s not to love about this delicious range? The packaging is eye-catching, the price point is extremely competitive and with the cashews sourced direct from the farmers and processed in a local Bali village the quality is amazing.

– Bold packaging
– Extremely competitive price point
– Packaged in convenient 75g sizes
– Natural ingredients
– Sustainably sourced
– Delicious flavours

FLAVOURS
– Cacao Cashew Nuts
– Garlic Pepper Cashew Nuts
– Native Cashew Nuts
– Sea Salt Cashew Nuts
Keep an eye out, there’s more flavours coming!

 

ECO TEAS
Eco Teas Unsweetened Yerba Mate iced teas offer a fast and healthy alternative to sugary drinks. Ready-to-drink tea is performing as one of the strongest naturally healthy beverages in Australia. It has increased by 6% in volume terms to reach 29 million litres this year. Including this product in your point of sale space will encourage grab n’ go purchases.

– Certified Organic
– Fair Trade
– Unsweetened
– Great price point
– On trend

FLAVOURS
– Mate Flower with Hibiscus
– Mate Flower with Mint

grab n go ECOTEA

 

KOMBUCHA MAX
Kombucha Max offer the markets first ever shelf stable kombucha in a variety of delicious flavours. While the global kombucha market is already worth a huge AU$825 million, it’s expected to continue to grow to be worth AU$2.5 billion by 2020.**

– Shelf stable
– Bright bold packaging
– Great price point
– Organic Ingredients
– High in antioxidants
– On trend

FLAVOURS
– Citrus Lemon Lime
– Coconut
– Ginger Lime Cinnamon
– Ginger and Pear
– Mixed Berry
– Pomegranate and Apple

grab n go KOMBUCHAMAX

 

To find out more about our huge range of  grab n’ go products we can offer your retail environment, contact our Sales Team, talk to your local Unique Sales Rep or visit us online.

 

 

*Euromonitor, 2015.
**PR Newswire 2015.