TURMERIC HAS BOUNDED BEYOND BEING JUST A SPICE THAT ‘MAKES’ A CURRY, AS THE WORLD CATCHES ONTO ITS SEEMINGLY ENDLESS POSITIVE ATTRIBUTES.
According to google statistics, turmeric’s spotlight is brightening exponentially. Searches increased 56 percent between November 2015 and January 2016.
More and more people are looking into turmeric and are interested in discovering the benefits it offers the body.
The turmeric market is mainly driven by pharmaceutical and food categories with cosmetics following in third. A report conducted by Grand View Research (2016) identified that this humble spice has a big future ahead. The market is expected to witness high growth from 2016 through to 2022.
You can see the growth already happening with the sudden increase in brands that offer products with the golden ingredient – turmeric!
WHY THE GOLDEN SPICE IS TURNING HEADS
The benefits and uses of turmeric go on and on, but there are certain key selling points that are particularly radiating through to consumers. What are they? Thanks to the naturally occurring chemical compound called ‘curcumin’ found in turmeric, the golden spice offers medicinal properties such as anti-inflammatory and antioxidant properties.
The global curcumin market is expected
to reach USD $94.3 million by 2022,
according to Grand View Research (2016).
Some studies report that the anti-inflammatory and antioxidant properties that curcumin holds helps:
– Reduce inflammation and joint pain
– Accelerate wound-healing
– Potentially reduce effects of heart illnesses
– Provide therapeutic effects against certain illnesses
– Provide therapeutic effects for problem skin
– Aid with stomach problems, allergies, diarrhoea, heartburn, flatulence, bloating, liver ailments and more.
You can read more about this here.
WHAT’S PUSHING DEMAND?
Besides the obverse increased transparency of the spice’s benefits, Australians escalating interest in health is driving turmeric’s growth.
People don’t just want the spice; they also want what it symbolises.
With this spice they see transparency, health and a prevention product.
The golden spice perfectly reflects Australian consumers’ desires to be more health conscious, which is part of the growth that the healthy food product category is experiencing.
Euromonitor has estimated that global sales of healthy food products will reach USD$1 trillion in 2017. On top of wanting healthier choices, consumers say they’ll pay more for them.
The Nielsen’s 2015 Global Health & Wellness Survey identified that 88% are willing to pay extra for healthy food products. This is true from Generation Z to
Forbes has clearly outlined this shift in consumers’ eating habits in this article.
With demand clearly identified and growth forecast far into the future, now’s the time to get turmeric into your store. But what brands and products should you stock in your store?
Pure Food Essentials, Alchemy, Golden Grind and Takka Turmeric are four brands that are on-trend, high quality and in-demand. While each of these brands use the golden spice as their hero ingredient, they all have clear unique selling points that also differentiate each from one another.
PURE FOOD ESSENTIALS
Pure Food Essentials supplies certified organic turmeric sourced from the rich, fertile mountains of Northern India. Consumers love the high quality and
What they also offer is an oral dietary supplement – Turmeric Plus. The product is formulated as a liquid extract of the spice to enhance absorption of curcumin and allow consumers to more effectively gain its health benefits.
Golden Turmeric Elixir from Alchemy provides a burst of flavour and goodness. The all-natural blend combines turmeric, ginger, black pepper, cinnamon and organic vanilla to create an aromatic, antioxidant filled mixture. It can be added to any milk or mylk to create a healthy drink hot or cold.
Trendy – this is the word that best describes Golden Grind. Not only do they fill their golden latte powders with on-trend ingredients, they have excellent marketing and eye-catching packaging which attracts a huge following.
They blend at least 60% of their natural, unmodified turmeric with 5% active curcumin into every packet. This brand is all about innovation, so they’ve gone beyond the classic and also offer a Chilli and Coconut Cacao turmeric golden latte powders.
Golden Grind is completely sugar free, vegan and is made with organic ingredients.
Taka Turmeric have crafted synergistic blends of turmeric, coconut and spices to bring consumers a treasure chest of taste sensations over-flowing with healthy ingredients. They’ve created a golden latte, a golden tea and even a golden smoothie blend.
These instant drinks are free of artificial additives, sweeteners, dairy and caffeine and are made with all natural ingredients, including certified organic Turmeric.
We can help you get these and 1000’s of other on-trend products onto your shelves and selling fast. Speak to our sales team and they’ll happily help with any of your queries.